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HOW TO DECLARE
AN EXTRA DIVIDEND!
ie your playdate of M-G-M's "FATHER'S LITTLE DIVIDEND" to these lever before equalled promotions with 670,000,000 readers:
QUALITY BAKERS OF AMERICA (Sunbeam Bread)
Over 2,000 Billboards (24 sheets) Advertisements in 500 daily newspapers Over 4,000 3-sheets
" 2,000 Super posters
" 4,000 De Luxe posters
" 25,000 Store posters
" 6,000,000 End labels — And thousands more postcards, buttons, market basket cards, etc.
Your Readership 150,000,000
LIBBY'S BABY FOODS
Nationwide contest based on picture and promoted full blast via the following:
Newspaper ads in 8 5 cities — minimum of three insertions of 1,000 and 800 lines in major papers.
National Magazine advertising — full
pages in:
Modern Romances • Parents' True Confessions • Woman's Day Today's Woman • Living • Ebony
Full pages in "baby" magazines: Baby Talk • Baby Post Baby Care Manual. Congratulations My Baby & Young Years
Special editorial coverage of contest in:
Modern Romances
Modern Screen Radio credits for the picture — on the "Modern Romances" program, ABC Network
Direct Mail— sent by Libby's to 400,000
new mothers — Plus truck posters, newsstand cards, point-of-sale displays, grocery store shelf setups, window streamers, entry-blank tear-off pads and other media handled by 900 Libby salesmen nationwide.
Your Readership 120,000,000
MAX FACTOR
Full-page four-color ads in:
Ladies' Home Journal . McCall's Woman's Home Companion Glamour . Mademoiselle Today's Woman • True Story Seventeen • Photoplay True Confessions . Modern Screen Screen Stories
Your Readership 60,000,000
LUX TOILET SOAP
Full-page ads in:
Ladies' Home Journal • McCall's Woman's Home Companion Motion Pictures • Movie Story Modern Screen • Screen Stories
And 30,000 point-of-sale displays throughout the country
Your Readership 50,000,000
FLORISTS TELEGRAPH DELIVERY ASSOCIATION
Valentine's Day color ads in:
American Magazine • Coronet Esquire . Saturday Evening Post Parade • New Yorker
— And window display cards in florists' shops nationwide
Your Readership 45,000,000
AMERICAN GAS ASSOCIATION
Three-month campaign by over 500 member companies will utilize:
Dealer displays — life-size cutouts Full color easel-back posters Truck, car and counter cards Newspaper ad mats for gas companies and appliance dealers Jumbo sales tags and customer folders.
Your Readership 6,000,000
ROYAL DESSERTS
Picture of Elizabeth Taylor and picture credit will appear on backs of 20 million Royal Dessert packages
Same will appear in four ads in each of 308 daily papers in 287 cities.
Same ads will go into six top magazines: Woman's Day . Family Circle Everywoman's • Western Family American Family • Better Living
Special ads in large group of comic books.
— Plus display material in grocery stores all over the country.
Your Readership 180,000,000
PEERLESS "STAR" PATTERNS
Two woman's-page pattern features, each with picture credit, in 105 Sunday newspapers.
Your Readership 30,000,000
ELIZABETH TAYLOR COSTUME JEWELRY
Necklaces, earrings, etc., carried by 2 5,000 stores across the country will be promoted by local newspaper ads, window streamers and counter cards.
Your Readership 5,000,000
LANE BRYANT DRESSES
"Father's Little Dividend" maternity dresses advertised by Lane Bryant in newspapers in 2 3 cities.
Additional newspaper advertising of dresses by independent stores elsewhere Window displays and counter cards in stores selling dresses
Your Readership 20,000,000
IDEAL TOY COMPANY
Tie-up with promotion of the famous "Blessed Event" Doll, will involve: Newspaper mats furnished to department stores and toy dealers show Elizabeth Taylor holding real baby and the doll.
Display card with same illustration furnished to major toy outlets, plus window blow-ups and statement inserts.
Your Readership 4,000,000
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EXPLOITATION TIE-UP READERSHIP TOTALS 670,000,0001
PLUS M-G-M ADVERTISING READERSHIP OF 450,000,000!
In addition to the tie-ups on this page M-G-M's own campaign runs in 32 National Magazines. Plus a long-range teaser build-up in 150 papers in 75 cities. Plus cooperative playdate newspaper ads. (And uncounted millions reached by radio!)
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M-G-M Presents SPENCER TRACYJOAN BENNETT • ELIZABETH TAYLOR in "FATHER'S LITTLE DIVIDEND" • Don Taylor • Billie Burke • Screen play by Albert Hackett and Frances Goodrich • Based on characters created by Edward Streeter Directed by VINCENTE MINNELLI • Produced by PANDR0 S. BERMAN