Motion Picture Daily (Jan-Mar 1951)

8 Motion Picture Daily Wednesday, March 14, 1951 NPA {Continued from page 1) that no financial hardship is involved for the builder and that they are not needed for public morale or because population has expanded in the area. NPA officials noted these other trends : Appeals on grounds of financial hardship are thinning out ; appeals on the ground that the area is expanding are beginning ; very few remodeling appeals right now. It is hard to appeal projects as being needed because of defense expansion, because as yet, no ', "defense areas" have been officially named. All theatre appeals are still processed in W ashington, even though they are filed in the field offices, NPA officials emphasized. An official NPA announcement is expected shortly about the creation of an appeals board, to hear appeals from decisions of NPA officials. It is expected that tight standards will be laid down as to when appeals can be made to this new board. SCTOA Talks ( Continued from, page 1) a program of action and regulation which we believe will improve industry practices here, and submit this program to Department of Justice officials" who will check on its legality with respect to the anti-trust laws. "If they give us the green light," he continued, "or let us make a trial run, we shall go ahead with steps toward implementing our plans." Corwin plans to fly to New York Wednesday night. UA 'Sears Drive ' Set (Continued from page 1) Seminars collections during the nine weeks of the drive. Heineman stated that Sears volunteered to actively spearhead this campaign. "Grad will be an active working participant for your interest and that of United Artists," Heineman told sales personnel. First prize will be $2,500, to be distributed among all personnel of the winning branch ; second prize is $1,500, third prize, $1,000. There will be other prizes, of $350 each. There will be an extra prize of $500 to the manager whose district makes the best showing. The Canadian drive, which will parallel the domestic sales effort, will be capped by a $500 prize to the personnel of the leading Canadian branch. Rothertberg Joins United Artists As Comptroller of Advertising Jack Rothenberg, formerly assistant to the treasurer of National Screen Service, has been appointed United Artists comptroller of advertising and business manager of the advertisingpublicity-exploitation department, it was announced here yesterday by Max E. Youngstein, UA advertising-publicity vice-president. Prior to joining NSS, Rothenberg was in the accounting departments of Loew's and Columbia. Kieran TV Film Show Extended To All Major Stations, UA Says With San Francisco and Seattle heading the list of 10 new outlet cities set to telecast "John Kieran's Kaleidoscope," the 15-minute TV film show distributed by United Artists, the program now has a Coast-to-Coast audience which covers every major television area in the country, John Mitchell, UA director of television, reported here yesterday. UA to Distribute 'Merlini' Television Film Program "The Great Merlini," new half-hour television mystery program on film, will be distributed nationally by United Artists Television Corp on the basis of local and regional sponsorship, it was announced yesterday by John Mitchell, UA director of television. S chary Again Drive Head Hollywood, March 13. — Dore Schary, M-G-M vice-president in charge of production, has accepted Permanent Charities Committee chairman Lew C. Helm's invitation to serve again as chairman of the PCC fundraising campaign, which has already obtained $1,200,000 in subscriptions. Arnall Reports (Continued from page 1) of the SIMPP board while he was in Hollywood, but the absence from town of a number of board members prompted him to postpone the, meeting until a later date, perhaps next month. The SIMPP president pointed out (Continued from page 1) critics, faulty double bill choices, audience surveys, public relations, and an annual film festival. In addition, Sullivan told the Motion Picture Daily that plans are being worked out for detailed studio visits during which time exhibitors would be shown how subjects are selected for filming, how stories are developed, screen plays written, casts assembled, sets built, and other production steps necessary to turn out the finished product. The timing of the seminars, Sullivan said, depends on finding the period of the year when most exhibitors are able to absent themselves from their theatres for a trip to Hollywood. Present thinking, he said, favors holding the first seminar in the latter part of May. Business on Coast * Sullivan also came to the Coast to attend the Southern California Theatre Owners Association meet, which closed Monday. that notwithstanding the fact that the Society's board has not yet formally ratified the recently established changes in the governing structure of COMPO, the approval of SIMPP is assured. However, Arnall said, if the SIMPP board does not meet soon for the purpose of voting on the COMPO changes, he will ask Marvin Faris, SIMPP secretary in Hollywood, to poll the board by telephone or mail and send the results to New York. TWO BIG WARNER EVENTS AHEAD!! The Big Musical Event AND THE PROMOTION EVENT THAT WILL iACK IT EVERYWHERE/ DORIS DAY^GENE NELSON iVI Love the Way You Say Goodnight'^ lOm^^