Motion Picture Daily (Jan-Mar 1951)

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1951
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000498
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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SCORE A Sell the Laughs in the Lobby "Skipalong Rosenbloom" has laughs and should be sold on its laughs. A comedy See-Board made up of comic shots from the picture and given a prominent display in the lobby is one very effective way of doing just that. See-Board can show Slapsie Maxie Rosenbloom unsuccessfully trying to mount a horse; show him shooting at the "bad guys" with a gun that is actually square (a square shooter); his attempt to get the girl (and obviously not get her). Here's some suggested copy for the See-Board. You can also adapt some of the ad lines from this Press Book or create your own, as the situation warrants. Stills are available at National Screen Service. SEE "SLAPSIE" MAXIE'S— Daring Roundup of the Good Guys! Sharp Shooting with The Toughest Guys West of the Rockies (when he's in Texas)! Thrilling Getaway (when no one's chasing him)! See These and A Thousand More Laughs (Oops, Thrills) in "SKIPALONG ROSENBLOOM". Hobby Horse Gag Contest With a Twist An attention-getting stunt that will sell the comedy aspect of the character "Skipalong Rosenbloom," is a variation of the hitching-post routine that has been used to plug Westerns. The gimmick here being that instead of hitching up a sprightly nag to a post outside the theatre, you tie up a hobby horse with attached copy as follows: I'm waiting for my rider. A ONE-OUNCE BRAIN IN A TEN-GALLON HAT! With a gun, a gal or a rope . . . he's a dope! I mean "SKIPALONG ROSENBLOOM" Here is a contest with a reverse twist that will create interest in "Skipalong Rosenbloom" and sell the comedy angle while doing so. Idea of contest (which is to be run a week or so before playdate) is to select through vote the best rider, roper, dead shot, etc., from a list of the following well-known Western characters, among them "Skipalong Rosenbloom:" "Billy, the Kid," "Wild Bill Hickok." "Buffalo Bill," "Jesse James," "Ringo Kid." "Skipalong Rosenbloom," of course, is always supposed to end up on the bottom of the list. Association with the strong men of the West, even by contrast, will prove a good selling point, and "Skipalong's" ending up on the tail end of the vote will put him over as a laugh-getting cow poke. Page Two "SKIPALONG ROSENBLOOM" Eagle Lion Section