Motion Picture Daily (Jan-Mar 1951)

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1951
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000499
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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■SKIPALONG ROSENBLOOM" Exploit Skipalong' Via the Sports Page There are two ex-champions in "Skipalong Rosenbloom," and that is an angle you should exploit via the sports pages of the local newspaper. "Slapsie" Maxie Rosenbloom was one of the great lightheavyweight champs and Max Baer once held the heavyweight crown. Arrange a special screening for sportswriters after which you should be able to garner some excellent publicity on the sports pages. Subjects of the stories should of course be left to the discretion of the sportswriters but here are a few suggestions: 1 — The probable outcome of a fight between the two Maxes in their heyday, bringing in their fight in the film. 2 — Their abilities as entertainers (especially as comedians). 3 — Film fights as compared with real fights. 4 — Straight news story about Maxie's great record as a champ. 'Slapsie" Trailer A fast-moving trailer that gives tantalizing hints of all the mirth-packed moments in "Skipalong Rosenbloom" has been prepared by National Screen experts and is now available. Order your print long before playdate and show it often. It is an important part of your pre-selling campaign. Order it from the nearest National Screen Service exchange. Merchant Tieup "Skipalong Rosenbloom" presents a ready-made opportunity for tieups with sports, and western goods stores. There are many stills which can be used very effectively in window or counter displays with appropriate copy from either the straight or humorous angle. Copy Suggestions: For the Best Buys in Western or Sports Goods Shop at Blank's. For the Best in Screen Entertainment Don't Miss "Skipalong Rosenbloom" Now at the Blank Theatre. Or "Skipalong Rosenbloom" Might Not Be Tall in the Saddle But He Knows Which Saddle to Use — Buy Your Western Goods at Blank's See "Skipalong Rosenbloom" at the Blank Theatre. Skipalong' Platters Yours For the Asking Several hard-hitting radio spot platters have been prepared to help you sell "Skipalong Rosenbloom" via the airways. There are three one-minute spots; three thirty second spots and three fifteen second spots — and they're all yours FREE. Just write to Exploitation Manager, Eagle Lion, 165 West 46th Street, New York 19, N. Y. for your platters — it's a selling device you shouldn't miss. Mat 2 A Still SR-87 Mat 2B Still SR-33 Maxie Rosenbloom takes a smashing right to the chin from Max Baer in this scene from "Skipalong Rosenbloom," opening at the Theatre. "Mort the Mortician" measures Maxie Rosenbloom while Hillary Brook looks on in this scene from "Skipalong Rosenbloom" which opens at the Theatre. Eagle Lion Section "SKIPALONG ROSENBLOOM" Page Three