Motion Picture Daily (Apr-Jun 1951)

18 Motion Picture Daily Tuesday, June 19, 1951 NATL DRIVE ON "DAVID" IS SET ONE of the greatest advertising barrages in film history is being set in motion for Darryl F. Zanuck's "David and Bathsheba" with one billion reader impressions hitting every man, woman and child in the country at least 15 times from July through October, according to 20th Century-Fox. The campaign will hit major mass circulation national magazines with a combined readership of 150,000,000, all the fan magazines, a host of farm and religious publications with a combined readership of 86,000,000, and every major Sunday newspaper supplement in the United States with a total readership of 175,000,000. Copy will hit three to six times. The national magazine schedule includes Life, Look, Time, Newsweek, the Saturday Evening Post, McCall's, Redbook, Collier's, Ebony and Our World. Sunday supplement advertising will include the American Weekly, This Week, Parade and Pictorial Review, covering 94 key metropolitan area newspapers, plus the New York Sunday News, Times and Mirror and 14 other individual independent supplements not covered by the others. Each publication will be hit with no less than three inserts, while the supplements in Boston, Chicago, Cleveland, Detroit, Los Angeles and New York will run "David and Bathsheba" copy every week for a six-week period. Copy, which is designed to capture the widest possible audience appeal, will be keyed to offer a free color brochure to readers with several million to be printed for shipping to every part of the country. Advertising copy will blanket newspaper Sunday supplements in the following cities : Atlanta, Akron, Albany, Boston, Baltimore, Bridgeport, Birmingham, Buffalo, Chicago, Cincinnati, Cleveland, Columbus, Detroit, Denver, Dallas, Des Moines, El Paso, Erie, Fort Wayne, Greenville, S. C. ; Harrisburg, Hartford, Houston, Indianapolis, Jacksonville, Jamaica, L. I., Knoxville, Los Angeles, Little Rock, Long Beach, Cal., Louisville, Miami, Milwaukee, Madison, Wise, Memphis, Minneapolis, New Orleans, New York, Newark, Nashville, New Haven, New Bedford, Mass., Oakland, Oklahoma City, Omaha, Philadelphia, Pittsburgh, Portland, Ore., Portland, Me., Peoria, Phoenix, Providence, Rochester, San Francisco, St. Louis, Syracuse, St. Paul, Salt Lake City, San Diego, Scran ton, Spokane, San Antonio, Seattle, Toledo, Washington, D. C, Wichita, Worcester and Youngstown. "David and Bathsheba" will also receive one of the largest radio and TV barrages ever lavished on a motion picture, the company states. It is expected that further coverage by the magazines such as Life, Look, Collier's and the Saturday Evening Post will make "David and Bathsheba" one of the most widely publicized films via magazines in motion picture annals. A collateral subsidiary campaign will be waged by the Ford Corp. and the Fruehauf Trailer Co. FOR 1951 (Continued from page 16) in the leading roles. "People Will Talk," story concerning the medical profession, produced by Darry F. Zanuck and directed by Joseph L. Mankiewicz, with Cary Grant and Jeanne Crain. "The Desert Fox," based on the current best-seller about the late Field Marshal Rommel, starring James Mason and Jessica Tandy, with Henry Hathaway directing for Nunnally Johnson. October — ."A Wac in His Life," starring June Haver and William Lundigan in the story of a G.I. who returns home to become a reluctant landlord; directed by Joseph Newman for producer Jules Buck. "Meet Me After the Show," Technicolor musical starring Betty Grable and Macdonald Carey, directed by Richard Sale and produced by George Jessel. "The Day the Earth Stood Still," science-fiction drama starring Michael Rennie and Patricia Neal, with Robert Wise directing for producer Julian Blaustein. November — "Friendly Island," Technicolor musical starring William Lundigan, Gloria De Haven, Jane Greer and Mitzi Gaynor ; directed by Edmund Goulding for producer Fred Kohlmar. "Let's Make It Legal," romantic comedy directed by Richard Sale for producer Robert Bassler, with Claudette Colbert and Macdonald Carey in the leads. "Anne of the Indies," Technicolor romantic drama of the high seas starring Jean Peters, Louis Tourdan and Debra Paget, with Jacques Tourneur directing for producer George Jessel. December — "I'll Never Forget You," starring Tyrone Power and Ann Blyth, in Technicolor story and directed by Roy Baker for producer Sol C. Siegel. "Elopement," slated for production by Fred Kohlmar, with Clifton Webb in the lead. "Decision Before Dawn," with Richard Basehart, Gary Merrill, Oskar Werner and Hildegarde Neff; "The Day the Earth Stood Still," with Michael Rennie and Patricia Neal; "The Secret of Convict Lake," with Glenn Ford, Gene Tierney, Ethel Barrymore and Zachary Scott; "The Frogmen," with Richard Widmark, Dan Andrews and Gary Merrill. k