Motion Picture Daily (Apr-Jun 1951)

Page scan 000513 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Apr-Jun 1951
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000513
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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Tuesday, June 19, 1951 Motion Picture Daily 19 'New Era ' Forecast As Exhibitors See Exclusive TV Bow Albany, N. Y., June 18. — Albany district exhibitors and visitors from New York expressed the belief that they witnessed the beginning of a new motion picture era at Fabian's Palace on Friday when more than 4,000 turned out to watch the exclusive theatre telecast of the Joe Louis-Lee Savold fight. They were deeply impressed by the number of persons attending, the strong audience reaction and the technical quality of the presentation. Executives of the Fabian, Schine, Reade, Loew's, Warner, Kallet and Benton circuits agreed on "the unlimited possibilities" of theatre telecasting and on its potential shot-in-thearm effect on box-offices. J. L. 01shansky, owner-operator of the Colonial here and the only small independent operator present, praised the videocast as "a progressive step in association between television and the theatre," but he raised the question, "Where does the small exhibitor fit into the participating picture, on an equitable formula, in towns where there are circuit and independent theatres ?" Sidney Kallet, Kallet Theatres, Oneida, who suggested the possible comparison between exclusive theatre telecasting and the advent of talkingpictures, said he believed many theatres would add video equipment, bringing down the installation cost and making possible a great number of more exclusive telecasts of sporting and other events. Others who took a favorable view of prospects for the new medium were Charles A. Smakwitz, Warner zone manager ; William Kraemer, Schine circuit, Gloversville ; Jack Harris, Walter Reade Theatres, and James Benton of Benton Theatres, Saratoga. Fabian executives, including Edward L. Fabian, Louis R. Golding, Bernie Brooks, Nat Lapkin and Saul J. Ullman, expressed enthusiasm. Theatre TV Network Bout Stirs Cleveland Interest in Theatre TV Cleveland, June 18. — Local exhibitors were greatly impressed by the success of the first exclusive theatre telecast in this city last Friday when RKO's Palace drew a capacity crowd for the Louis-Savold fight. Jack Piatt, RCA local sales manager, reported today that installation inquiries are coming from operators of both first and subsequent run theatres in this territory. 'Unqualified Success' at Shea's Fulton in Pitts. Pittsburgh, June 18. — The Fulton Theatre's exclusive theatre telecast of the Louis-Savold fight was termed an unqualified success by manager John D. Walsh. He said that the house assuredly will be sold out again for the La Motta-Murphy fight, the next exclusive theatre TV event scheduled for June 27. The Fulton was the only theatre of the nine houses participating in the telecast to use the event as the main feature. The box-office was closed and the theatre emptied before the fight tickets, scaled at $1.30, were placed on sale. The normal evening admission is 85 cents. (Continued from page 1) prices at a few houses drew no protests. Despite the results, however, no circuit official would say that any house made money nor is there much prospect of such an attraction getting out of the red until more theatres are able to participate. Wire and service charges are the biggest item and the one that could be pro-rated if more theatres joined in. Efforts are being made by Nathan Halpern, Theatre Owners of America and Fabian theatre TV consultant, to line up more houses for the La MottaMurphy telecast on June 27, but equipment shortages and lack of cable facilities are likely to keep the number near the nine original participants. An RCA spokesman said yesterday that it is unlikely that his company will be able to install equipment in time and the cable difficulties may again keep theatres in Detroit, Minneapolis, Boston and Binghamton, N. Y., from receiving the closed telecast. Nevertheless, theatre television has received tremendous impetus from Friday's affair. A run down of grosses reported from the field shows money making potentialities. Albany: Fabian's 3,700-seat Palace drew more than 4,000 persons at a regular admission of 74 cents. The gross more than doubled a good Friday night. Baltimore: Loew's Century filled its 3,000 seats at the regular 65 cent admission and turned several hundreds away. The gross was 40 per cent above a comparable night. Many patrons came early and stayed for the fight after the screen bill. The 1,500-seat Harlem reported a gross 200 per cent above normal. Chicago: Balaban and Katz's State-Lake and Tivoli sold out early and turned away hundreds. The StateLake, which uses Paramount's intermediate film TV system, showed the fight again at the next show. Cleveland: RKO's Palace raised its scale from 75 cents to 90 cents and filled its 3,300 seats easily. The $2,000 gross was almost double the usual figure. Pittsburgh: Shea's Fulton, which held a special show at a raised admission of $1.30, grossed $1,856, triple the usual figure, and turned away hundreds. Washington: RKO's Keith sold out long before the fight, as did the Lincoln, which raised its price to match the Keith's 90 cents. Andrew Grainger, head of Shea's TV activities, said here yesterday that the Fulton would put its seats on a reserved basis for the La Motta-Murphy fight. It is believed that some of the other theatres will adopt a similar method, with most of the houses closing their box-offices for a period before putting the fight tickets on sale. The hope that the theatres will continue to keep prices down and to show the next fight as an added attraction was voiced here yesterday by exhibitors interested in the forthcomingtheatre TV hearings before the Federal Communications Commission. It is felt that these telecasts will be watched closely by the FCC members and that any unfavorable reaction to price hikes might be harmful. Lou's-Savold Films Ready for Theatre Films of the Joe Louis-Lee Savold fight are available for theatrical re Same IBC Terms For Next Bout The International Boxing Club, sponsors of the exclusive theatre telecasts of its fights, yesterday expressed its satisfaction with the results of the Louis-Savold fight, both at the Madison Square Garden box-office and in the theatres and added the hope that it would realize a little more cash from the theatres in the forthcoming La Motta Murphy bout on June 27. Terms for the LouisSavold telecast rights were a $10,000 guarantee or 40 cents per theatre seat and will remain the same for the next but the IBC spokesman looked for more theatres to join the network. ATOI Cites Danger (Continued from page 1) short sight sell features to television that were made possible in the first place only, by the revenue that was obtained from their regular customers' — . the theatre owners. Of course, they will start out by making only old pictures available to TV but this product will compete with many theatres operating on a marginal profit that in the order of things play pictures on a very late availability. As these theatres are forced to close, the producers will justify themselves in moving up the availability of their films for TV because of the loss of some theatre revenue and because the elimination of small theatres will mean their last theatre playdates will be liquidated that much earlier. As TV encroaches on the deepest runs remaining they, too, will be forced out. As there becomes fewer and fewer 'points of sale,' and movies get less accessible, theatre customers will diminish," it was stated. Quality Decisive "The biggest reason that the theatres will continue to be patronized, is the quality of product that they have to offer," the ATOI continued. "Even in many towns where business is very seriously off, a real 'good picture continues to equal or exceed old records. With the huge sums that are necessary to make a top quality production it is economically impossible to retrieve the investment except through theatre boxoffices. As long as the motion picture theatre has this kind of merchandise to sell the public they will stay in business," declared the ATOI. lease, it was announced here yesterday. The 25 minute short was made by K.C.R. Pictures for the International Boxing Club. Bill Corum narrated the event and Joe Roberts supervised production. Max Kase of the Journal-American. is the third principal of K.C.R. Pictures. CBS-TV; announced yesterday that a film of the Louis-Savold fight will be shown tomorrow night on Pabst Beer's regular Wednesday night boxing program. It will be the first time the bout has been available to the home television audience. RK0 RADIO PICTURES, Inc. TRADE SHOWINGS of "HARD, FAST and BEAUTIFUL' Tues. 6/26 2:00 P.M. Tues. 6/26 1 :00 P.M. ALBANY FoxScr. Rm. Tues. 6/26 8:00 P.M. 1052 Broadway ATLANTA RKO Scr. Rm. Tues. 6/26 2:30 P.M. 195 Luckie St., N.W. BOSTON RKO Scr. Rm. Tues. 6/26 10:30 A.M. 122-28 Arlington St. BUFFALO Mo. Pic. Oper. Scr. Rm. 498 Pearl St. Tues. 6/26 10:30 A.M. CHARLOTTE FoxScr. Rm. Tues. 6/26 2:00 P.M. 308 S. Church St. CHICAGO RKO Scr. Rm. Tues. 6/26 2:00 P.M. 1300 S. Wabash Ave. CINCINNATI RKO Scr. Rm. Tues. 6/26 8:00 P.M. 12 East 6th St. DALLAS Para. Scr. Rm. Tues. 6/26 2:30 P.M. 412 S. Harwood St. DENVER Para. Scr. Rm. 2100 Stout St. DES MOINES Fox Scr. Rm. 1300 High St. DETROIT Blumenthals Scr. Rm. 2310 Cass Ave. Tues. 6/26 2:30 P.M. INDIANAPOLIS Univ. Scr. Rm. Tues. 6/26 1:00 P.M. 517 N. Illinois St. LOS ANGELES RKO Scr. Rm. Tues. 6/26 2:00 P.M. 1980 S. Vermont Ave. MEMPHIS FoxScr. Rm. Tues. 6/26 2:00 P.M. 151 Vance Ave. MILWAUKEE Warn. Scr. Rm. Tues. 6/26 2:00 P.M. 212 W. Wisconsin Ave. MINNEAPOLIS Fox Scr. Rm. Tues. 6/26 2:00 P.M. 1015 Currie Ave. NEW HAVEN FoxScr. Rm. Tues. 6/26 2:00 P.M. 40 Whiting St. NEW ORLEANS Fox Scr. Rm. Tues. 6/26 10 :30 A.M. 200 S. Liberty St. NEW YORK Paris Theatre Tues. 6/26 10:30 A.M. 4 West 58th Street OKLAHOMA Fox Scr. Rm. Tues. 6/26 10:30 A.M. 10 North Lee St. OMAHA Fox Scr. Rm. Tues. 6/26 1 :00 P.M. 1502 Davenport St. PHILADELPHIA RKO Scr. Rm. Tues. 6/26 2:30 P.M. 250 N. 13th St. PITTSBURGH RKO Scr. Rm. Tues. 6/26 1:30 P.M. 1809-13 Blvd. of Allies PORTLAND Star. Scr. Rm. Tues. 6/26 2:00 P.M. 925 N.W. 19th Ave. ST. LOUIS RKO Scr. Rm. Tues. 6/26 2:30 P.M. 3143 Olive St. SALT LAKE CITY Fox Scr. Rm. Tues. 6/26 1 :15 P.M 216 East 1st St. South SAN FRANCISCO RKO Scr. Rm. Tues. 6/26 2:00 P.M. 251 Hyde St. SEATTLE Jewel Box Scr. Rm. 2318 2nd Ave.Tues. 6/26 2:00 P.M. SIOUX FALLS Hollyw'd Thea. Tues. 6/26 10:00 A.M 212 N. Philips Ave.