Motion Picture Daily (Jan-Mar 1952)

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Wednesday, January 23, 1952 Motion Picture daily 7 20th Offers (Continued from page 1) ecutives attending of his belief that one of the greatest harms ensuing from the government anti-trust suits was the confusion it caused in studio release and exhibition booking plans. The 20th-Fox advertising executive pointed out that completion of the release schedule also puts exhibition on a much better footing with home television, which also heralds coming attractions before they appear. TV, he went on, is no longer a curiosity and now "is reduced" to competing with films for the entertainment dollar. While home television programming remains on the whole poor, Einfeld stated, the quality of motion pictures has improved. Aided by his stafif, Einfeld presented advertising, publicity and exploitation plans for the first six months of this year, including plans for "Decision Before Dawn," "Japanese War Bride," "The Model and the Marriage Broker," "David and Bathsheba" and "Viva Zapata." Among other speakers were Stirling Silliphant, publicity manager, Rodney Bush, exploitation manager, Alec Moss, advertising executive, Max Stern and Ira Tulipan of the publicity department. Zanuck Here for 'Zapata' Darryl F. Zanuck, John Steinbeck, Elia Kazan and Marlon Brando — the four behind the creation of "Viva Zapata!"—will be on hand for the world premiere of 20 Century-Fox's Academy Award contender at the Rivoli Theatre here on Feb. 7. AT 20th 's PRODUCTION SEMINAR Photo Taken for Motion Picture Daily (Left to right) Charles Einfeld, 20th Century-Fox vice-president in charge of advertising-publicity ; Joseph Vogel, vice-president of Loew's, Inc.; Al Lichtman, director of distribution for 20th Century-Fox; Louis Schine of the Schine Circuit, and W. C. Gehring, executive assistant general sales manager of 20th-Fox. Seeks Overseas Post On Cabinet Level Washington, Jan. 22. — Rep. Celler (D., N. Y.) has introduced a bill to create a separate Department of Overseas Information to handle the government's overseas propoganda activities. The Department would rank with all other cabinet jobs. The State Department recently put its overseas information program into a separate administration within the department, responsible directly to the Secretary. Celler's proposal would go one step farther. 70 Disc Jockeys Join In 'Wilson' Contest Some 70 of the nation's leading radio disc jockeys from Coast to Coast have joined in the search among th?ir listeners to find a new male singing star in a contest inaugurated by Universal in connection with the Frank SinatraShelley Winters starrer, "Meet Danny Wilson," Universal reports. The winner will be sent to Hollywood as a guest of Universal, will receive a Columbia Records recording contract, will appear on the Frank Sinatra CBS-TV show Feb. 19, will Loew's Profit (Continued from page 1) cents per share, compared with $1,994,954, equivalent to 39 cents per share, in the corresponding period of the previous year. Current and working assets at Aug. 31, totaled $113,948,402, compared with $114,161,876 a year earlier; current liabilities totaled $26,685,286, compared with $24,967,018. Federal income taxes for the last fiscal year amounted to $6,382,738, against $4,753,557 for the preceding year. 1951 Operating Revenues Operating revenues for 1950-51, including theatre receipts, film rentals, record sales and radio broadcasting, totaled $176,199,895, compared with $178,024,811 for the 1949-50. Operating and general expenses for the respective years were $147,812,121 and $151,655,672. Cash on hand as of last Aug. 31 was $21,790,491. This included $4,211,902 cash in foreign countries, of which $3,540,707 has since been received in the U. S. Film production inventories on Aug. 31 amounted to $77,864,042. This compared with $74,575,621 for the previous year. The report to stockholders is made in a colorfully illustrated booklet of 20 pages, the cover of which displays in panorama scenes from the company's "Quo Vadis." aid in the promotion of the film and v^'ill acquire title to the professional name "Danny Wilson." PARAMOUNT TRADE SHOWS Monday Jan. 28, 1952 CITY PLACE OF SCREENING TIME JOAN FONTAINE • RAY MILLAND TERESA WRIGHT in GEORGE STEVENS' production "SOMETHING TO LIVE FOR" with RICHARD DERR • DOUGLAS DICK Produced and Directed by GEORGE STEVENS Written by Dwight Taylor ALBANY FOX SCREENING ROOM, 1052 Broadway 2.30 P.M. ATLANTA PARAMOUNT PROJ. ROOM, 154 Walton St., N.W 2 P.M. BOSTON PARAMOUNT PROJ. ROOM, 58-62 Berkeley Street 2 P.M. BUFFALO PARAMOUNT PROJ. ROOM, 464 Franklin Street 2 P.M. CHARLOTTE PARAMOUNT PROJ. ROOM, 305-7 South Church Street JO A.M. CHICAGO PARAMOUNT PROJ. ROOM, 1306 South Michigan Avenue 1:30 P.M. CINCINNATI PARAMOUNT PROJ. ROOM, 1214 Central Parkway 2 P.M. CLEVELAND PARAMOUNT PROJ. ROOM, 1735 East 23rd Street 8:30 P.M. DALLAS PARAMOUNT PROJ. ROOM, 400 North Preston Street 2:30 P.M. DENVER PARAMOUNT PROJ. ROOM, 2100 Stout Street 2 P.M. DES MOINES PARAMOUNT PROJ. ROOM, 1125 High Street 2 P.M. DETROIT PARAMOUNT PROJ. ROOM, 479 Ledyard Avenue 2:30 P.M. INDIANAPOLIS PARAMOUNT PROJ. ROOM, 116 V^est Michigan Street 1:30 P.M. JACKSONVILLE FLORIDA STATE THEATRE SCREENING ROOM, Florida Thea. BIdg 2 P.M. KANSAS CITY PARAMOUNT PROJ. ROOM, 1800 Wyandotte Street 2 P.M. LOS ANGELES PARAMOUNT PROJ. ROOM, 1613 West 20th Street 1:30 P.M. MEMPHIS PARAMOUNT PROJ. ROOM, 362 South Second Street ;2:?5 NOON MILWAUKEE PARAMOUNT PROJ. ROOM, 1121 North Eighth Street 2 P.M. MINNEAPOLIS PARAMOUNT PROJ. ROOM, 1201 Currie Avenue 2 P.M. NEW HAVEN PARAMOUNT PROJ. ROOM, 82 State Street 2 P.M. NEW ORLEANS PARAMOUNT PROJ. ROOM, 215 South Liberty Street 10:30 A.M. NEW YORK CITY. . .PARAMOUNT PROJ. ROOM, 1501 Broadway (9th Fl.) 2:30 P.M. OKLAHOMA CITY. .PARAMOUNT PROJ. ROOM, 701 West Grond Avenue 1:30 P.M. OMAHA PARAMOUNT PROJ. ROOM, 1704 Davenport Street J P.M. PHILADELPHIA PARAMOUNT PROJ. ROOM, 248 North 12th Street 2 P.M. PITTSBURGH PARAMOUNT PROJ. ROOM, 1727 Boulevard of Allies 2 P.M. PORTLAND PARAMOUNT PROJ. ROOM, 909 N. W. 19th Avenue 2 P.M. ST. LOUIS PARAMOUNT PROJ. ROOM, 2949-2953 Olive Street I P.M. SALT LAKE CITY PARAMOUNT PROJ. ROOM, 270 East 1st South Street 1:30 P.M. SAN FRANCISCO. . .PARAMOUNT PROJ. ROOM, 205 Golden Gate Ave 2 P.M. SEATTLE MODERN THEATRE SUPPLY PROJ. ROOM, 2400 Third Ave 1:30 P.M. WASHINGTON. . . .PARAMOUNT PROJ. ROOM, 306 H Street, N.W 2 30 P.M