Motion Picture Daily (Jan-Mar 1952)

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A.dequate projection lighting is the only thing you need add to what Hollywood is already doing to "show" the movie-going public that movies are better than ever. The talent, direction, settings, the fidelity of color and detail are all ON THE FILM. Your projection lighting determines how much of that excellence is translated TO YOUR SCREEN . . . how much of it your customers SEE . . . how much more of it they will WANT and BUY. SHOW'EM ITS MOVIETIME... GIVE 'EM THE LIGHT TO SEE! BUY "NATIONAL" PROJECTOR CARBONS FOR BRIGHTER SCREENS ... FOR BIGGER BOX OFFICE The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation 30 East 42nd Street, New Yorlc 17, N. Y. District Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco In Canada: National Carbon Limited, Montreal, Toronto, Winnipeg ARE YOUR MOVIES BETTER THAN EVER? How /ong since you checked your: • Screen Brightness? • Screen Light Distribution? • Screen Reflectivity? • Color of light? • Projection Equipment? Get in the SCRAP for Defense Save Your Copper Drippings!