Motion Picture Daily (Jan-Mar 1952)

VOL. 71. NO. 56 MOTION PICTURE DAILY NEW YORK, U.S.A., FRIDAY, MARCH 21, 1952 TEN CENTS Industry's Ad Plans Stalled At Meet Here Disagreement May Cause Delay of a Month Disagreement among members of the Motion Picture Association of America's A d v e r t i s i n g Publicity Directors Committee on one or more facets of the projected second industry institutional nationwide newspaper advertising campaign is likely to delay appearance of the layouts by a montli or more, it appeared yesterday. The MPAA committee, which is headed by Charles Simonelli of Universal, discussed the project at length yesterday but failed to get it "off the ground." Disagreement was said to center around the format of the advertisements and on which of the major companies should inaugurate the program. Earlier this month, following a (Continued on paiic 9) See 3 More Weeks Of Para. Hearings VVashixotox, March 20. — The Federal Communications Commission's Paramount hearings will last at least another three weeks, and perhaps longer, officials believe. The hearings, now in their ninth week, are currently dealing with the proposed merger between American Broadcasting and United Paramount theatres. Starting Monday, in an effort to expedite matters, they will get under way at 9 :00 each morning, instead of the usual 10 :00 o'clock. ABC and UFT witnesses who have testified so far on the merger are slated to {Continued on page 9) Eidophor to Use Altec Audio Unit .\hec will assist v\ith tiie initial installation of 20th Century-Fox's Swiss CBS color theatre television system in this country, it was disclosed here yesterday. Altec, which was selected at the recjuest of Earl I. SiKMiable, 20thFox research director, will provide the engineers and equipment for the (Continued on page 9) Academy Awards for 1951 BEST PICTURE "An American in Paris," M-G-M. Produced by Arthur Freed. BEST PERFORMANCES Actor — Humphrey Bogart in "The African Queen," Horizon Enterprises, Inc., United Artists. Actress — Vivien Leigh in "A Streetcar Named Desire," Charles K. Feldman Group Productions, Warner Brothers. Supporting Actor — Karl Maiden in "A Streetcar Named Desire," Charles K. Feldman Group Productions, Warner Brothers. Supporting Actress — Kim Hunter in "A Streetcar Named Desire," Charles K. Feldman Group Productions, Warner Brothers. BEST DIRECTION "A Place in the Sun," Paramount, George Stevens. BEST WRITING Story — "Seven Days to Noon," Boulting Brothers, Mayer-Kingsley. Distinguished Films (British). Paul Dehn and James Bernard. Screenplay — "A Place in the Sun," Paramount Michael Wilson and Harry Brown. Story and Screenplay — "An American in Paris," M-G-M. Alan Jay Lerner. BEST ART DIRECTION Black-and-W kite — "A Streetcar Named Desire," Warner Brothers. Richard Day. Co/or— "An American in Paris," M-G-M. Cedric Gibbons and Preston Ames. BEST CINEMATOGRAPHY Black-and-W hite — "A Place in the Sun," Paramount. William C. Mellor. Color — "An American in Paris," M-G-M. Alfred Gilks. Ballet photographed by John Alton. BEST COSTUME DESIGNS Black-and-W hite — "A Place in the Sun," Paramount. Edith Head. Color — "An American in Paris," M-G-M. Orry Kelly, Walter Plunkett and Irene Sharaff. BEST FILM EDITING "A Place in the Sun," Paramount. William Hornbeck. BEST SOUND "The Great Caruso," M-G-M. Douglas Shearer, sound director. BEST MUSICAL ACHIEVEMENTS Scoring of a Musical — "An American in Paris," M-G-M. By Peter Herman Adler and Johnny Green. Dramatic or Comedy Film Score — "A Place in the Sun," Paramount. By Franz Waxman. Song — "In the Cool Cool Cool of the Evening," from "Here Comes the Groom," Paramount. Music by Hoagy Carmichael. Lyrics by Johnny Mercer. BEST SHORT SUBJECTS Cartoon — "Two Mouseketeers," M-G-M. Fred Quimby, producer. One-Reel — ' World of Kids," Warner Brothers. Robert Youngson, producer. Two-Reel — "Nature's Half Acre," Walt Disney Production, RKO Pictures. BEST DOCUMENTARIES Short Subjects — "Benjy," made by Fred Zinnemann with the cooperation of Paramount for the Los Angeles Orthopedic Hospital. Feature — "Kon-Tiki," Artfilm Production, RKO Pictures (Norwegian). Olle Nordemar, producer; film presented by Sol Lesser. SPECIAL AWARDS Irving G. Thalberg Memorial Award: To Arthur Freed. Best Foreign Film: 'Rasho-mon," (Japanese). RKO Pictures. George Pal for extraordinary special effects in his film, "When Worlds Collide." Gene Kelly for his exceptional ability to put choreography on Mm. Voting Close For Academy Awards for '51 Awards for Technical Achievements Listed By WILLIAM R. WEAVER Hollywood, March 20. — \\\t\\ the best year's line-up of pictures and performances in the post-war era making the election the closest contest of recent times, the Academy of ^fotion Picture Arts and Sciences tonight disclosed professional Hollywood's ballotted choices before a distinguished, capacity audience for its 24th annual awards presentation, at the Pantages Theatre here. The Academy Awards winners are listed in adjoining columns. In addition. Academy plaques for achievements having a definite influence on the industry, in Class Two, were given to the following : Gordon Jennings, S. L. Stancliff^e and Paramount's special engineering {Continued on page 9) 50% of UA Films To Be in Color Buffalo, March 20. — Fifty per cent of all United Artists releases for 1952 and 1953 will be in color, it was disclosed here today at the second of a series of regional sales meetings being conducted by UA vice-presidents William J. Heineman and !Max E. Youngstein. The UA vice-presidents, accompanied by Eastern-Canadian sales manager Nat Xathanson and Mideastern district manager Moe Dudelson, wound up their Buffalo meeting late (Continued on page 9) U. K. Quota Charges Vs. Loew's Weighed London, March 20. — The question of prosecution of M-G-AI's Leicester Square Empire Theatre here for defaulting British film quota requirements is under consideration, Peter Thorneycroft, president of the Board of Trade, stated in reply to questioning in Commons today. Thorneycroft previously had admitted that the Empire played only one British film last year and had not been granted an exemption from com(Continncd on page 9)