Motion Picture Daily (Jan-Mar 1952)

2 Motion Picture Daily Wednesday, March 26, 1952 Personal Mention 5 from Para, in July, August Five top-budget pictures will be released by Paramount in July and August, it was announced bere by A. W. Schwalberg, president of Paramount Film Distributing Corp. An additional eight pictures are tentatively scheduled from September through December. Leading off is Cecil B. DeMille's Technicolor film, 'The Greatest Show on Earth," which goes into general release in July. Also scheduled for July are "The Savage," starring Charlton Heston, and W. Somerset Maugham's "Encore." The two August releases are "Carrie" and "Son of Paleface." "Carrie" was produced and directed by William Wyler, and stars Laurence Olivier and Jennifer Jones. "Son of Paleface," in Technicolor, stars Bob Hope with Jane Russell and Roy Rogers. Nine of the 13 pictures tentatively scheduled for release between July and December are in color by Technicolor, the largest percentage in Paramount's history. Each film, according to Schwalberg, will be backed by a far-reaching advertising, publicity and exploitation campaign. The tentative release program from September includes : Bing Crosby's Technicolor musical, "Just for You," co-starring Jane Wyman and Ethel Barrymore ; and "The Blazing Forest," in Technicolor, produced by William Pine and William Thomas, and starring John Payne. Scheduled for October is the Betty Hutton Technicolor musical, "Somebody Loves Me," produced by William Perlberg and George Seaton. The second October release is "Caribbean Gold," in Technicolor, produced by William Pine and William Thomas and starring John Payne. November's schedule includes Dean Martin and Jerry Lewis in Hal Wallis' "The Stooge," and "This Is Dynamite," starring William Holden. In December Bob Hope, Bing Crosby and Dorothy Lamour "hit the road" again in "Road to Bali," in Technicolor. Completing the year's releases is Nat Holt's "Hurricane Smith," in Technicolor, starring Yvonne De Carlo. Mort Goodman in Ad Agency Post Hollywood, March 25. — Mort Goodman, studio advertising-publicity director of Republic for the past six years, has resigned to accept the vicepresidency of the Stodel Advertising Co., effective April 1. In addition to vice-presidential activities, Goodman w ill handle the agency's motion picture department. Republic has not yet announced a successor. Lockwood Heads Fund Boston, March 25. — Arthur Lockwood has been named 1952 general chairman of the Children's Cancer Research Foundation "Jimmy Fund" drive, by the New England Variety Tent No. 23. NED DEPINET, RKO Pictures president, will end his Phoenix, Arizona, vacation next week and will go back to Hollywood from there before returning to New York. • Abe Berenstein, M-G-M exploiteer for Albany and Buffalo, will travel with the "Movietime, U.S.A." star tour that is scheduled for the Albany exchange area during the week of April 21. • Seymour M. Peyser, United Artists vice-president and general counsel, and Mrs. Peyser, yesterday became parents of their second daughter, born at Harkness Pavilion Hospital here. • Roger Manvell, British Film Academy director, will arrive here from London Saturday via BOAC plane. F. J. A. McCarthy, Universal Southern and Canadian sales manager, will leave here today for Cincinnati. Julian Lesser, independent film producer, will leave here Monday for London via BOAC plane. Marta Toren will leave here tomorrow for London via BOAC plane. • Alfred E. Daff, Universal sales vice-president, is ill with the flu. HM. RICHEY, M-G-M exhibitor • relations head, has returned here from a Florida vacation. • Alfred R. Corwin of the press relations staff of the Motion Picture Association of America here, will speak on "Motion Pictures as Messengers of Democracy" at the New School for Social Research here totoday. • Elmer F. Lux, Darnell Theatres general manager and president of the Buffalo city council, is acting mayor while Mayor Joseph Mruk is on vacation. • Herbert Wixson, Jerry Fairbanks Productions West Coast sales head, flew to San Francisco yesterday from Hollywood. • David Golding, national director of advertising-publicity for Samuel Goldwyn Productions, will arrive here Friday from the Coast. • Mike Rosen of Loew's Theatres operating department, has left here for a Palm Springs vacation. • Ben Katz, Universal Mid-West field exploitation representative, is in New York from Chicago. Hugo Fregonese, director, will arrive here today from Hollywood. Newsreel Parade JCADEMY AWARD night in -^1 Hollywood, Cardinal Spellman's Catholic Charities appeal and the havoc wrought by tornadoes are cur, rent newsreel highlights. Other items include people in the news and sports. Complete contents jollotv: MOiVIETONE NEWS, No. 26-Hmidreds die in tornadoes. Gen. Eisenhower meets French press. Geu. Gruenther home to report. Gen. Van Fleet meets orphans. Dutch air crash kills 42. Cardinal Spellman appeals for Catholic Charities. Sports thriller. Bowlers. NEWS OF THE DAY, No. ZeOL-Tornadoes wreak havoc. Gen. MacArthur's speech. Operation Haylift. Cardinal Spellman's Catholic Charities appeal. MGM's "An American in Paris" wins Oscar. Olympic sports carnival. Log rollers in action. PARAMOUNT NEWS, No. 63i-Tornadoes wreak havoc. Oscar night in Hollywood. Gen. Eisenhower, Gen. Gruentlier and Gen. MacArthur in the news. Olympic sports carnival. TELENEWS DIGEST, No. 13A— Tornadoes leave destruction. Japanese Treaty signed. Easter Parade in Florida. ABC bowling meet. UNIVERSAL, NEWS, No. 5461-Tornadoes wreak havoc. Academy Awards night in Hollywood. Cat in tree. Cardinal Spellman. Bowling congress. Olympic carnival. WARNER PATHE NEWS, No. 65— Bad weather takes tragic toll. Academy Awards night in Hollywood. Gen. Gruenther here to testify on foreign aid. Olympic cranival. Bowling congress. State Dept. May Get Guaranty Program Washington, March 25. — Administration officials have tentatively decided to urge Congress to continue the information media guaranty program, but to transfer it from the Mutual Security Agency to the State Department. Senator Mundt (R., S. D.) recently told the Senate he understood the Administration was prepared to recommend abandonment of the program, under which film companies, book publishers and others are guaranteed convertibility of earnings in certain foreign countries. It is now learned, however, that present Administration thinking is not to give up the program entirely, but merely to switch it to the State Department. John W, Whiie^ei, Skouras Treasurer John W. White, 61, of New Rochelle, N. Y., treasurer of Skouras Theatres Corp., died Monday at his home. White first became associated with the Federal Reserve Bank of .St. Louis. He resigned to join the St. Louis Amusement Co., operated by the Skouras brothers. When Skouras Theatres moved its interests to New York City, White joined in the capacity of treasurer. Funeral services will be held tomorrow at 11 :00 A. M. at the George T. Davis Memorial Chapel in New Rochelle. White is survived by the widow, Helen, a son, John F. White of St. Louis, and five sisters. Milwaukee Independents Hit Para. Bidding Plan Milwaukee, March 25. — Vigorous opposition to Paramount's special Milwaukee releasing and film bidding plan was sounded at a meeting here of Wisconsin Allied and other independent exhibitors, and a film committee headed by Ben Marcus is devising the groundwork for a substitute plan, minus provisions for bid ding. Irving Werthamer, local branch manager for Paramount, attended the meeeting to hear the exhibitors' complaints. The plan — highlights of which appeared in Motion Picture Daily on March 13 — was said to be "unfair to second, third and fourth-run theatres" and was condemned "in its entirety as being unworkable, unreasonable and detrimental to the best interests of the theatres in the city of Milwaukee." Besides their opposition to the Paramount plan, the independents registered their opposition to the clearance structure as set up for pictures coming out of downtown runs wherein thev find it difficult to properly book their houses when the clearance differs depending on what downtown theatre the pictures play. They feel that whatever clearance is given from any one downtown house should be the same for that company's product throughout the city. Marcus stated that if there is any merit in Paramount's desire to eliminate so many day-and-date runs and thev feel the day-and-date runs in Milwaukee are detrimental to grosses in these theatres, then a ulan can be devised whereby the bookings could be staggered, a staggered releasing system to the theatres could be arranged which would eliminate so many day-and-date runs without resorting to bidding. "There may be some merit in a modified releasing system in Milwaukee, but whatever plan is developed, it cannot involve bidding," said a statement. Wisconsin Allied's film committee consists of Marcus as chairman, S. J. Goldberg, Oliver Trampe, J. Goderski, Angelo Provinzano and A. M. La Porte. They are preparing the groundwork for a new plan, and at a later date will invite a representative group of independent and circuit exhibitors to arrive at a workable plan to present to the distributors. Paramount executives at the home office here had no comment on the Milwaukee bidding situation. Roland, Stanwyck Guests Hollywood, March 25. — Gilbert Roland, currently starring in "The Miracle of Our Lady of Fatima," will be honor guest with Barbara Stanwyck at an interview-luncheon to be given by the Hollywood Foreign Correspondents Association on Thursday at Giro's. MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Terry Ramsaye, Consulting Editor. Published daily, except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center. New York 20, N. Y. Telephone Circle 7-3100. Cable address: ' Quigpubco, New York." Martin Quigley, President: Red Kann, Vice-President; Martin Quigley. Jr., Vice-President : Theo J. Sullivan, Vice-President and Treasurer ; Raymond I^vy, Vice-President : Leo J. Brady, Secretary; James P. Cunningham, News Editor; Herbert V. Fecke. Advertising Manager; Gus H. 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