Motion Picture Daily (Apr-Jun 1952)

Record Details:

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WHAT THE ANCf£NT$ THOUSHt.. (pLATO (34-7 B.C.) RELIEVED THAT the EYE PROJECTED ITS OWN LIGHT; WHICH MET AND BLENDED WITH THEvVFORM* THAT WAS THOU6HT TO FLOW CONTINUOUSLY FROM EACH OBJECT OF SIGHT TOPAY W£ KNOW... THA^ IN SEEING/ THE EYE IS STIMULATED BY INNUMERABLE points of LIGHT REFLECTED BY THE OBJECT?. .THAT THE BRAIN INTERPRETS THESE POINTS AS A TOTAL IMAGE: OF THE OBJECT. I progress! SINCE NICKELODEON DAYS 7 NATIONAL CARBON COMPLY HAS IMPROVED THE BRJGHTNESS OF PROJECTOR CARBON ARCS BY 13000/^/ Latest surveys indicate that in ONE OUT OF EVERY FOUR U.S. THEATERS/ SCREEN BRIGHTNESS IS BELOW THE MINIMUM RECOMMENDED BY THE AMERICAN STANDARDS ASSOCIATION.'* GET IN THE SCRAP FOR DEFENSE -SAVE YOUR COPPER DRIPPINGS! ^Report on Screen Brightness Committee Theatre Survey, Journal SMPTE, September, 1951. THE "NATIONAL" CARBON ARC ... NOTHING BRIGHTER UNDER THE SUN The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 17, N. Y. District Soles Offices. Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco IN CANADA: National Carbon Limited, Montreal, Toronto, Winnipeg