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Tuesday, April 22, 1952
Motion Picture Daily
3
Arbitration
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sion will follow today's luncheon.
Distribution's delegates will be the members of a special sales managers sub-committee including William F. Rodgers, chairman ; Al Lichtman, Robert Mochrie, and A. Montague. They will have as counsel the following company attorneys : Austin C. Keough, Paramount ; Robert W. Perkins, Warners, and Adolph Schimel, Universal.
The five exhibitor organizations which were invited by Johnston to send delegates will be represented as follows : Theatre Owners of America: Mitchell Wolfson and S. H. Fabian, with Herman M. Levy as counsel ; Allied States Association : Wilbur Snaper and Nathan Yamins, with Abram F. Myers as counsel ; Independent Theatre Owners Association of New York : Harry Brandt and Max A. Cohen ; Metropolitan Motion Pictures Theatres Association : Leo Brecher and Manny Frisch, and Western Theatre Owners : H. V. (Rotus) Harvey and William J. Connors, with L. S. Hamm as counsel.
Three Independents
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nual convention of the American Newspaper Publishers Association.
Next on Fuller's agenda is "Verboten," which will be shot in Germany in September. Fuller, who produces and directs his pictures, has six more years to go under his seven-year contract with 20th Century-Fox, which calls for one picture a year.
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Hall, Roxy, Para. Grosses
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"Scaramouche," the opening date for which has not been set as yet.
"With A Song in My Heart," now in its third inning at the Roxy, is expected to do a healthy $85,000. "Bells on Their Toes" is the Roxy's next attraction. At the Paramount, "Bend of the River" is indicated to rack up a good $67,000 for its second stanza.
At Loew's State, the Italian-made "Tomorrow Is Too Late" is doing fine, with $27,000 estimated for the second week.
$30,000 Forecast
A fairly nice $30,000 is forecast for the second week of "My Son John" at the Capitol. The sixth inning of "The Marrying Kind" at the Victoria is expected to hit a more than satisfactory $18,000. "My Six Convicts" at the Astor also falls under the satisfactory category with $18,000 seen for its fourth week.
While most first run theatres on Broadway were unaffected by last Wednesday night's home telecast of the Robinson-Graziano fight, a number of Metropolitan area neighborhood houses felt an adverse box office reaction, except where the local house featured an outstanding attraction.
Only a moderate $9,500 is seen for the opening seven days of "Aaron Slick From Punkin' Crick" at the Globe. It will be replaced on Friday
with "Red Mountain." At the Rivoli, a fairly decent $16,000 is forecast for the second inning of "Valley of the Eagles."
"Jack and the Beanstalk" at the Warner is doing average business, with $36,000 racked up for the second week, which ended Sunday. It will bow out tomorrow when "Mara Maru" will have its premiere there.
At the Criterion, where "The Green Glove" bows in tomorrow, a so-so $12,000 is estimated for the second and final stanza of "At Swords Point." For the third week of "Anything Can Happen" at satisfactory $17,500 is seen for the Mayfair.
OfF-Broadway Houses
Among off-Broadway houses, a swell $18,500 is forecast for the third week of "Man in the White Suit." Also doing excellently is "Encore" at the Normandie, with $13,500 indicated for the third stanza. Holding up well is "The Lavender Hill Mob" at the Fine Arts Theatre where $6,000 is expected for the 27th week. Another long-time holdover doing well is "The River" at the Paris, with $7,300 seen for a 33rd week.
At the Baronet, a fair $3,000 i forecast for the second inning of "Passion for Life," while a good $6,100 is estimated for the second week of "Faithful City."
McCarey Hits
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suits in havoc to the American home and to family relationships. From that theme, McCarey continued, all action flows.
It is wrong, he continued, to impute that he as the director advocates every idea spoken or indicated by each character. He is presenting a situation and trying to allow the characterizations to follow as naturally as possible, McCarey explained.
To Meet the Critics
The producer-director said he expects to meet with film critics while in New York and state his objections to some reviews of the picture. McCarey said the film cost $1,800,000 to produce.
McCarey said he had tentative plans to go to Europe in May to work on a new picture.
Golf Tournament
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foursome and runners-up, and for the best net, gross, driving, putting, birdies, etc.
Alfred W. Schwalberg, president of Paramount Film Distributing Corp., has been appointed chairman of the tournament and Harold Rinzler of Randforce Theatres, has been named co-chairman.
Cohen in New Post
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sales manager of Eagle-Lion Classics, Cohen began his industry career in 1929 as a salesman for United Artists in Chicago. Subsequently he was with Columbia, RKO Radio and then Eagle Lion.
Cohen's appointment as Eastern Southern sales manager follows the resignation of Nat Nathanson as the company's Eastern sales manager. Nathanson will announce new plans shortly.
A successor for Cohen's Western post will be named later.
Milgram Appeal
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list of orders handed down at its decision session at noon.
There was no action today in another appeal by the distributors in the so-called Brookside case. The court will meet again next Monday for another decision session and may act on the Brookside appeal then.
Italian Films
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Legion Puts Mexican Film in Class C
The Legion of Decency has placed one film, "The Young and the Damned," (Mexican), Mayer-Kingsley, in Class C (condemned) and three films in Class B. The latter are : "The Brigand," Columbia; "The Half Breed," RKO Radio, and "Kid Monk Baroni," Realart Pictures. The report also puts 11 films in Class A.
American dubbing will have to be done in this country "because Italy doesn't have enough English-speaking actors to do the job properly."
Zambuto will deliver a paper on dubbing at the SMPTE convention in Chicago on Thursday.
Buys Academy Film
Cleveland, April 21. — Academy Film Service, Inc. organized 13 years ago by Gilbert Lefton to service schools with product, has been purchased by Blair Mooney who for the past five years has been associated as booker with Co-operative Theatres of Ohio, of which Milton A. Mooney is president.
National Pre-Selling
J OOK, on the stands today, has another of those sensational tieups, this time with Mitzi Gaynor on the front cover and spreading over pages inside. That's worth industry applause. Besides, Marlene Dietrich gets the magazine's approval for her personal appearances, and there's also that beneficial Lux ad, featuring 41 stars and the advice, "Don't Be a Living Room Captive." Good Homekeeping for May headlines "How you and the movie stars look in 'the new cottons' ", with 16 pages in color and plenty of star photos, in a section directed by Nancy White.
•
Collier's for April 26 has a wonderful cover and four-page story to match on Pier Angeli, "a Hollywood natural" from Italy, who looks like a 19-year old Ingrid Bergman. . . . Lux devoted its full-page in This Week, last Sunday to offer a 32page glamor packed booklet on 'Hollywood's Own Secrets of Charm," which was prepared by and with Paramount's 'Golden Circle" of starlets, as pictorial and editorial ammunition.
•
Howard Diets estimates that the M-G-M "Movie Calendar of ikeMonth" will appear in 10 May magazines with a total readership of 37,970,000, and in an even-dozen national magazines for June, with a readership of 40,508,000. The issues will all be on the news-stands during April and May, and will feature "Skirts Ahayl," "Lovely To Look At," "Scaramouche" and "Ivanhoe." The second 20th Century-Fox star within a month to appear on a cover with a feature story will be Mitzi Gaynar, who will be honored in the May 6 issue of Look, on the_ stands April 22. The same issue will have a photo spread on Marlene Dietrich's personal appearance in Chicago for "Rancho Notorious." The June issue of Pageant magazine will devote a four-page picture story to Warner Brother's forthcoming film, "The Winning Team," starring Doris Day, Ronald Reagan and Frank Lovejoy.
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Tide and the advertising trade press carry an ad from Holiday magazine which refers to their critic Al Hines, and says "He Likes Movies," which is good news we have long suspected. . . . Redbook, for May gives top billing to John Wayne in "The Quiet Man," with "Singin' in the Rain" in second place and "Anything Can Happen," "The Lady with the Lamp" and "My Six Convicts" as runners-up. . . . Esquire for June will offer a piece on Denise Darcel as "The Baker's Daughter," which is worth a smile in any film column.
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Ivan Ackery, manager of the Orpheum Theatre, Vancouver, master showman and Quigley Grand Award winner, got the British Columbia premiere of M-G-M's "The Wild North" and his first move was to obtain the promise of $2,000 from Canadian Ansco Color to underwrite the exploitat;on. . . . The city of Monte rey, California, has entered its bid for the world premiere of Wald and Krasna's "Clash By Night" since part of the picture was made there.
Walter Brooks