Motion Picture Daily (Apr-Jun 1952)

Monday, May 19, 1952 Motion Picture Daily 7 NSS Is Handling Palsy Trailer National Screen Service again is handling national distribution of the United Cerebral Palsy's annual fundraising campaign trailer. Prints of the trailer are now in key National Screen branches. The campaign will run until July 1. The trailer was produced by Republic and stars John Wayne. Title "Miracle in Motion," its running time is two minutes and 50 seconds. Made in Color (Continued from page 1) Springfield Rifle, Gary Cooper, produced by Louis F. Edelman, directed by Andre De Toth ; Kiss Me Again, produced by Sam Bischoff ; Broadway Revisited, Jane Wyman, produced by Henry Blanke ; Come On Texas, Randolph Scott, produced by Edelman; The End of the Rainbow, produced by Edelman; Helen of Troy, produced by Bischoff ; Stop, You're Killing Me, based on a comedy by Damon Runyon, produced by Edelman, directed by Roy Del Ruth. Forthcoming Warner productions in Technicolor will include: MacRae in 'About Face' About Face, starring Gordon MacRae and Eddie Bracken, produced by William Jacobs, directed by Roy Del Ruth ; She's Working Her Way Through College, starring Virginia Mayo and Ronald Reagan, produced by William Jacobs, directed by Bruce Humberstone; Where's Charley?, Ray Bolger, directed by David Butler ; The Story of Will Rogers, starring Will Rogers, Jr. and Jane Wyman, with James Gleason and Eddie Cantor, produced by Robert Arthur, directed by Michael Curtiz ; The Crimson Pirate, Burt Lancaster, a Norma Production, produced by Harold Hecht and directed by Robert Siodmak ; April in Paris, Doris Day and Ray Bolger, produced by William Jacobs, directed by David Butler ; The Iron Mistress, starring Alan Ladd and Virginia Mayo, produced by Henry Blanke, directed by Gordon Douglas; The Desert Song. Kathryn Grayson, Gordon MacRae and Steve Cochran, produced by Rudi Fehr, directed by Bruce Humberstone. Scott in 'Behind the Gun' Also, The Man Behind the Gun, Randolph Scott, produced by Robert Sisk, directed by Felix Feist; The Jazz Singer, Doris Day and Danny Thomas, produced by Edelman, and directed by Curtiz; The Eddie Cantor Story, starring Keefe Brasselle, produced by Sidney Skolsky ; The Sea Rogue, from Robert Louis Stevenson's 'The Master of Ballantrae," starring Errol Flynn ; His Majesty O'Keefe, Burt Lancaster, produced by Harold Hecht, directed by Byron Haskin ; By the Light of the Silvery Moon, Doris Day and Gordon MacRae, produced by William Jacobs ; The Grace Moore Story, produced by Henry Blanke ; Sally, produced by William Jacobs. 3 for Bedroom C, starring Gloria Swanson, was shot in Natural Color. Abbott and Costello Meet Captain Ktdd, starring; Bud Abbott, Lou Costello and Charles Laughton, was photographed in SuperCinecolor. 'Arms' Promotion Is Seen as 4UV Biggest Chicago, May 18.— "The World in His Arms," Universal-International, which is scheduled for August release as the company's "40th Anniversary Year" picture, will be backed by the greatest promotional effort in the company's history, David A. Lipton, vice-president in charge of advertising-publicity, told sales executives on the final day of their meetings here Friday in his outline of promotional plans for pictures to be released during the second half of the year. In reviewing the overall promotional plans Lipton announced that U-I will extend its promotional use of TV for point-of-sale showmanship. Top stars and new personalities will reach all sections of the country visiting key cities and smaller towns as part of publicity tours and premiere promotions. The policy introduced by U-I of national magazine theatre listing tie-in ads will again be used along with full page Sunday supplement color ads, territorial saturation advertising and off the film page advertising. Lipton stated that_ U-I is also planning greater emphasis on trailers. Weitman (Continued from page 1) Daff, Lipton on Coast for 'U' Studio Conferences Hollywood, May 18. — Alfred E. Daff Universal director of world sales, and David Lipton have arrived here from Chicago for a series of meetings with Leo Spitz, executive head of production ; William Goetz, in charge of production, and other Universal studio executives. Charles J Feltman, domestic sales manager, will arrive for the meetings later in the week. Goldenson. Commenting on his letter, in which an enthusiastic review of the M-G-M exhibitor meetings was given, Weitman said the investment made by Metro in staging the conference was costly, but it will pay dividends. Other companies should follow through, he continued, as a means of giving exhibitors "a look-see into the future" and instilling enthusiasm and confidence throughout the industry. Weitman said, "If there is one thing we gained out of the Metro meetings, it is the fact that this company has fully awakened to the basic problems of the exhibitor and has determined to provide us with an even flow of quality product throughout the year, something we have been advocating from every company. Says They Aren't Blind "Ours is a business operating; 365 days a year, and we cannot operate on a spot-booking basis, covering important holidays only. We have talked to some of the other distributors, and we know that they are not blind tour problems." Goldenson and Weitman called upon the entire UPT organization to spread the word "far and wide" of the forthcoming top quality M-G-M product. Concluded Weitman : "W e think it imperative that we, as exhibitors, not only do this for M-G-M but for any company that undertakes a similar program. In this way we can show how readily we will cooperate to form a united front for the good of the entire industry." TopParamountSales Meets on the Coast Future top-level Paramount sales meetings will be held in Hollywood whenever possible, it was disclosed at the weekend by A. W. Schwalberg, president of Paramount Film Distributing Corp. This decision was prompted by the results from the company's recentlyconcluded sales sessions at the studio where distribution and studio officials viewed forthcoming product and analyzed box-office, merchandising and entertainment values. Also at the studio meetings there was discussed a new method of handling exhibitor screenings so that at least four or five of the 13 productions scheduled from July through December could be quickly shown to theatremen throughout the country. Accordingly, a plan is now in work, Schwalberg disclosed, to adopt the same system used for "Here Comes the Groom," which called for screenings in 100 key cities at specially selected theatres with exhibitors receiving personal invitation from branch managers. Stage Policy for FWC San Francisco, May 18. — The Fox Theatre here on May 28 will inaugurate a policy of top stage and screen attractions on the same program, according to Charles P. Skouras, Fox West Coast head. Herman Kersken, managing director of the house, has just returned from New York where he engaged entertainers. He will also visit Los Angeles for talent before announcing the lineup for the opening. Says SCA Refused (Continued from page 1) RKO Radio and M-G-M — Paramount and 20th Century-Fox already held an interest in SCA — evidence introduced by the Commission showed that Earl Hinds, president of Fox subsidiary General Precision Equipment Laboratories, which held two thirds of the SCA B stock, was opposed to the deal. In regard to an offer of American Tyoe Founders Corp., a _ company which showed considerable interest in developing the SCA patents, Levey declared that Paul Raibourn had turned down the offer. Raibourn was the head of Paramount Television Productions, which held one third of SCA's B stock. Levey quoted Raibourn as telling the president of American Type Founders that GPE and Paramount controlled the SCA situation and that American Type had better learn more about television. Levey's testimony contradicted statements made earlier in the hearing by Raibourn. At one point Levey declared that he knew Allen B. DuMont Laboratories were working on the Skiatron dark trace tube and that he had discussed the fact with Dr. DuMont. Raibourn previously disclaimed any knowledge of such an occurrence. At another point in the hearing Commis sion attorneys introduced a memo made bv Levev in 1943, describing a suggestion by Raibourn to change the stock held bv GPF and Paramount to a fifty-fifty basis. Raibourn previously denied that he had suggested such a change. Levey will continue his testimony tomorrow. Hurry . . . Hurry You Still Have Time to Enter the FILM INDUSTRY GOLF TOURNAMENT Sponsored by Cinema Lodge At The Vernon Hills Country Club at Tuckahoe, New York Thursday, May 22nd Open to all members of the motion picture and allied industries and their friends. Harold Rinzler, Co-Chairman of Golf Committee Cinema Lodge, B'nai B'rith 214 West 44th Street, N. Y. 36 Please enter me in the Film Industry Golf Tournament to be held on Thursday, May 22, 1952 at the Vernon Hills Country Club at Tuckahoe, New York. Enclosed is my check for $15.00 to cover green fees, lunch and dinner. [Please make check payable to Lodge.] Name Address Last Three Scores: □ □ □ Club Handicap: □ Club: If you are part of a foursome, please list the other names.