Motion Picture Daily (Apr-Jun 1952)

-> Motion Picture Daily Monday, May 26, 1952 20th's Engineers Will Meet Here to Set Up Timetable for Eidophor Shows Twentieth Century-Fox engineers are scheduled to meet at the home office today to lay the groundwork for a demonstration timetable for the public exhibition of 20th-Fox's Swiss Eidophor CBS color theatre television system, which was unveiled for the first time in this country at last week's stockholders' meeting. Earl Sponable, 20th-Fox research director, said the engineers would set up a timetable for technical improvements which still have to be made and advise president Spyros P. Skouras of their findings. Sponable estimated that the engineers could work out all technical problems in two weeks, leaving the actual dating of the first demonstration to Skouras. UA Sets 42 for 18 Months (Continued from page 1) Personal Mention RAY E. MOON, assistant domestic sales manager for Universal, will be in Chicago today from New York. • Walter Branson, RKO Radio's Western division sales manager, and Sidney Kramer, short subjects sales manager, will arrive in Chicago today from New York on the first stop of a tour of Western exchanges. • Al Lewin, M-G-M producer, arrived here from the Coast Saturday and on Wednesday will leave for Europe. • F. J. A. McCarthy, Southern and Canadian sales manager for Universal Pictures, will leave here today for New Orleans. U.A. Financed (Continued from page 1) Co. of Chicago, but private interests and Chemical Bank & Trust Co. and other New York banks, also have supplied limited funds for the purpose. Moreover, Krim confirmed that U.A.'s management in its long-range planning already has begun to give consideration to a program of production financing and partnerships with producers which ultimately could lead to the company's being financially responsible for the major part of its product. Krim made it clear, however, that the idea is only in the earliest of discussion stages. Complete Departure Should the plan be realized, it would constitute a complete departure by U.A. from its traditional role as a distributor, exclusively. From its inception, the company has obtained its revenue entirely from distribution fees, which are believed to range around 35 per cent at this time. Going into the fiscal end of production opens up to U.A. the prospect of greatly expanded income from boxoffice successes but, of course, involves the risks attendant upon all production investments, also. It would, however, give the company the benefit of certainty of product supply, well in advance, and would eliminate the need for the extensive picture-to-picture negotiations now necessary to build up its release schedule. Krim declined to identify the 30 pictures in which U.A. now has a financial interest, but inadvertently revealed that five of them will be made in England, thus giving U.A. the right to participate, in proportion to its investment in the five pictures, in the British government's Eady Plan under which a small portion of box-office receipts in that country are returned to producers to help stimulate production there. Krim also pointed out that the five British productions will qualify as quota pictures in Britain for U.A., for which releasing deals have not yet been completed, will be added to the 18 months' release schedule in the near future, bringing it to at least 54 features. The additions will make it possible for U.A. to maintain the average of three releases per month which it established this year. May Add 'Limelight' Charles Chaplin's "Limelight," now completed, may be among the pictures to be added to the schedule. Krim left here on Friday for the Coast where he will continue negotiations with Chaplin for U.A. release of the picture and will pursue negotiations with other producers during his stay of several weeks in Hollywood. Krim said the schedule is probably the largest and covers the longest release period for definite product in United Artists' history. Robert Benjamin, U. A. partner, pointed out that with 16 of the 42 pictures in color, the proportion of tint negatives is four to five times greater than in any previous U. A. line-up. Max E. Youngstein, U.A. vicepresident, called attention to the preplanning of advertising, publicity and exploitation campaigns for the pictures which the long-range release schedule makes possible. Another innovation in recent U.A. experience, he said complete campaigns on individual pictures now can be efficiently planned and executed to obtain maximum results. The product definitely set as of now includes 13 pictures for the last half of this year. They are : "Outcast of the Islands," produced and directed by Carol Reed, with Ralph Richardson, Trevor Howard, Robert Morley and Karima ; "High Noon," Stanley Kramer production, thus solving a minor problem for the company in that market. Four of the five pictures to be made in England are : "Melba" and "The Witness," Sam Spiegel productions ; "Rough Shoot," a Raymond Stross production, and Steve Pallos' "The Fake." U.A.'s new management wound up 1951 with a profit of approximately $550,000. Krim said the company is in the black this year to date, and he expects results for the whole year to be "at least as good as last year." directed by Fred Zinneman, and starring Gary Cooper ; "Island of Desire," with color by Technicolor, David E. Rose production, starring Linda Darnell and directed by Stuart Heisler ; "Park Row," starring Gene Evans and Mary Welch, produced and directed by Samuel Fuller ; "Encounter," starring Paul Muni, produced by Bernard Vorhaus and directed by Joseph Losey ; "Cry the Beloved Country," (temporary title) , a Zoltan Korda production, starring the late Canada Lee ; "The Thief," starring Ray Milland, a Harry Popkin production ; "Planter's Wife," with Claudette Colbert and Michael Redgrave, a J. Arthur Rank production ; "The Ring," a King Brothers production ; "Venus Women," in Super-Cinecolor, a Eugene Frenke production ; "Kansas City 117," an Edward Small production, starring John Payne and Coleen Gray ; "South of Algiers," color by Technicolor, starring Van Heflin and Wanda Hendrix, and "Glass Wall," starring Vittorio Gassman and Gloria Grahame, produced by Ivan Tors and directed by Maxwell Shane. Cooper in 'Paradise' Set for 1953 release are : "Return to Paradise," starring Gary Cooper, an Aspen production, directed by Mark Robson ; "Finishing School," produced and directed by Bernard Vorhaus ; "Moulin Rouge," a John Huston Technicolor production, starring Jose Ferrer ; "Melba," a Sam Spiegel Technicolor production, starrin Patrice Munsel ; "Return of the Corsican Brothers," starring Louis Hayward, produced by Edward Small and directed by Ray Nazarro; "Savage Frontier," Yvonne de Carlo starred, in Technicolor, produced by Edward Small and directed by Sidney Salkow ; "Indian Fighter," a King Brothers production in Technicolor ; "Rough Shoot," starring Joel McCrea and Evelyn Keyes, a Raymond Stross production, directed by Robert Parish ; "Morassi," in color, a Breakston-Stahl production, starring Richard Denning and Martha Hyer ; "Ring Around Saturn," a Nassour Brothers production ; "Khyber Pass," an Edward Small Technicolor production ; "The Fake," Steve Pallos production ; "Prisoner's Island," Edward Small production ; "Girl on the Via Flaminia," an Anatole Litvak and Benagoss production, with two top stars to be set ; "The Moon Is Blue," F. Hugh Newsreel Parade PRESIDENT TRUMAN'S West L Point address and Gen. Eisenhower's farewell to Europe are current news highlights. Other items include Eric Johnston's talk on films, sports and. fashions. Complete contents follow: MOVIETONE NEWS, No. 4&-Presi dent Truman's speech at West Point. Gen. Ridgway's address to Congress. France honors Eisenhower. Eric Johnston talks on films. Europe-bound liner jammed. Rodeo. Auto thriller. NEWS OF THE DAY, No. 277— Truman tells of atomic weapons progress at West Point. Congress hears Ridgway blast Communists. France honors Gen. Eisenhower. Windsors sail for Europe. Auto race. Polo PARAMOUNT NEWS, No. 80— President Truman at West Point. Gen. Ridgway makes the headlines. Dress and bathing suit fashions. Eric Johnston talks on films. "Ike's" days of farewell to Europe. TELENEWS DIGEST, No. 21-B— President Truman's address at West Point. Hollywood: New "Freeway Highway." United States aid abroad. England: Royalty at flower show. Pennsylvania: Steeplechase. UNIVERSAL NEWS, No. 563-Future generals at West Point. Eisenhower's farewell in Denmark. News in brief: road building in Chile. Iraq Regent in Spain. Miss Universe. Daredevils on wheels. WARNER PATHE, No. 82— Ridgway reports to Congress. Truman's address at West Point. France bids "Ike" goodbye. Fawn in the news. Chile modernizes highway. Miss France. Eric Johnston talks about films. Herbert production, to be directed by Otto Preminger ; "Navajo Canyon," an Edward Small Technicolor production; "The Syndicate," King Brothers production ; "Fort Courageous," Joseph Ermollief production. Also : "The Witness," starring Ingrid Bergman and Marlon Brando, a Sam Spiegel production ; "Until They Sail," based on the James Michener story, in Technicolor, an Aspen production, with Robert Wise directing, and two top stars to be set ; "Miss Hargreaves," starring Katharine Hepburn, produced and directed by John Huston ; "Jehad," in Technicolor, a Nassour Brothers production, starring Maureen O'Hara and a top male star now being negotiated for; "The Ninth Man," in Eastman color, to be produced by John Bash with a top star now being negotiated for, and Milton Krims directing, and the following Edward Small productions : "Daughter of Mata Hari," in Technicolor ; "The Charge of the 600," "Tiger River," "Timbuctoo," "King Solomon's Wives," and "Black Grandee," in Technicolor, a Nassour Brothers production. Big Promotion for 20th 's 'Courier' A national advertising campaign planned to achieve a readership penetration of 133,000,000 "and one which marks a record use of Sunday supplements as a media to merchandise films," has been scheduled by 20th Century-Fox for "Diplomatic Courier," the company reported at the weekend. The drive is being concentrated in major newspapers, leading news magazines, and local Sunday supplements in 141 specially selected markets. MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Terry Ramsaye, Consulting Editor. Published daily, except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, N. Y. Telephone Circle 7-3100. Cable address: "Quigpubcn, New York." Martin Quigley, President; Martin Quigley, Jr.. Vice-President: Theo. J. Sullivan. Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary; James P. Cunningham. News Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, William R. Weaver, Editor. Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative. FI 6-3074; Bruce Trinz, Editorial Representative, 11 North Clark Street, FR-2-2843. Washington, J. A. Otten, National Press Club, Washington, D. C. London B ureau, 4 Golden Sq., London Wl; Hope Burnup, Manager; Peter Burnup, Editor; cable address, "Quigpubco, London." Other Quigley Publications: Motion Picture Herald; Better Theatres and Theatre Sales, each published 13 times a year as a section of Motion Picture Herald; International Motion Picture Almanac; Fame. Entered as second-class matter, Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c.