Motion Picture Daily (Jul-Sep 1952)

Tuesday, July 1, 1952 Motion Picture Daily 3 . . 1 >,..■■■«'."". . .. . • i TODAY IS II lllll ■ _J National Pre-Selling Exhibitors File For TV Stations Washington, June 30. — The Federal Communications Commission was handed today a batch of applications for new television stations from exhibitor companies or companies owned in part by exhibitors. Martin Theatres of Georgia filed for a UHF station in Columbus, Ga. Columbia Amusement Co., of Paducah, Ky., filed for a VHF channel in Paducah. Orange Television Broadcasting Co., in which exhibitor Mitchell Wolfson owns an interest, filed for a VHF station in Tampa. The Greater Rockford Television Co., in which Milwaukee exhibitor ■ L. F. Gran has about a 14 per cent interest, filed for a VHF station in Rockford, 111. A VHF station in Wichita, Kans., was applied for by the Mid-Continent Television Co., in which Los Angeles exhibitor Sherrill Corwin has a 20 per cent interest. All of the applications were prepared and filed by Marcus Cohn, television attorney for the Theatre Owners of America. Florida Woos Film, TV Studios Again Tallahassee, Fla., June 30. — Florida is again actively engaged in wooing the motion picture and television industries. In a directive to the Florida Improvement Commission, Governor Warren said that priority must be given in presenting Florida's advantages to the big and little producers of motion pictures and television shows. The governor recalled that Florida's first organized bid for recognition as a film-making center was in 1933 when a constitutional amendment exempting such investors from all property tax was approved. This exemption has since expired but Governor Warren now indicates that if additional tax concessions are necessary to woo substantial segments of the industry to Florida, they could be legislated. Southwest by Fall (Continued from page 1) ton, and San Antonio. Only one Interstate house in each Texas city will be equipped with TV screens about the same size as that utilized for motion pictures. O'Donnell said the TV screens will be "strictly supplementary and will not replace the standard motion picture program." Spot TV news events will reach Dallas by cable this week. U. S. Prod u cers Pla n Nine More Features In U.K. This Season London, June 30. — A spurt in preparations for American production projects here will bring nine pictures before the cameras in the near future. Involved in the planning are : Warner's "The Master of Ballantrae," starring Erroll Flynn, in color by Technicolor ; Walt Disney's "The Sword and the Rose," also in Technicolor and starring Richard Todd ; Sol Lesser's "Black Chiffon," starring Bette Davis, which Columbia may distribute, a 90-minute Coronation Year documentary to be titled "Queen to Queen," and possibly a modernized version of the novel, "Civilian Clothes" ; Edward Small's "Khyber Pass" and "The Charge of the Six Hundred," and two features to be made jointly by Monogram and ABPC. Jack Warner discussed his companys British production plans while here recently. Now in London on the same mission are Lesser, Small and Walter Mirisch of Monogram. Disney is scheduled to arrive here this week from New York. Discussing recent pronouncements on the trend to cut down on quantitative production and to concentrate on fewer pictures of higher quality, Lesser carried the thesis further. He claims that the day of all mass production of pictures is coming to an end and that in the future, as he sees it, individual producers will make individual pictures. Lesser estimated that "Kon-Tiki" will gross about $3,000,000 worldwide, having grossed $1,000,000 in the U. S. already. Sales Drive Will Honor Ben Fish Robert Mochrie, RKO Radio vicepresident and general sales manager, has set a "Ben Fish 30th Anniversary Drive" for July and August in honor of the Samuel Goldwyn representa tive who celebrates his 30th year in the industry this summer. The drive will feature Goldwyn's "Enchantment," "My Foolish Heart," "Edge of Doom," "Our Very Own' and "I Want You." Zimmerman Will (Continued from page 1) 1934, and was transferred to RKO Radio in 1938. In January, 1946, he was made an executive in the sales department. JULY'S hottest boxoffice line-up is from PARAMOUNT Cecil B. f ■m' DeMille's u,^fj SHOW starring Betty Hutton, Cornel Wilde, Charlton Heston. Dorothy Lamour. Gloria Grahame. and James Stewart Color by TECHNICOLOR ••••»••• *^ ••••••••• / MOLLIS' ? V production jumping TJARPER'S BAZAAR for July l-l has a four-page section on Samuel Goldwyn's "Hans Christian Andersen," featuring Renee Jeanmarie and Danny Kaye, and from the sublime to the ridiculous, the current Collier's has a full-color piece on "The Voice of the Mule" in which Chill Wills is introduced with Universal's "Francis." . . . The new Look, dated July 15, out today, has a front cover portrait of Arlene Dahl in natural color and a striking color-page from M-G-M on "Lovely to Look At," but the resemblance is purely coincidental. . . . Hedda Hopper tells all about herself in "From Under My Hat" in the current Woman's Home Companion. . . . Redbook's cover for July stars June Allyson and her nice family with another color portrait inside to illustrate her feature story, which remarks that "June Allyson is as simple as a hydrogen bomb." • "High Noon," the title ballad of the United Artists film starring Gary Cooper, is guaranteed one of the strongest record-promotion campaigns of the year, with M-G-M Records and London Records joining Columbia Records in all-out drives to publicize their recordings, according to Francis M. Winikus, national director of advertising, publicity and exploitation, who arranged the tieups for United Artists. The ballad, which tells the story of the picture, was sung by Tex Ritter in the film. The M-G-M record is sung by Bill Hayes, with all the facilities at its command. London Records features Lita Rosa singing the haunting melody. One of the strongest record tieups of the year has been undertaken by Columbia Records for Frankie Lane's recording of "High Noon," with more than 1,600 disc jockeys getting complimentary copies of the record for their platter-spinning shows. Also shipped to music shops are large cardboard standees of Frankie Lane, "in action." • The intensive Paramount campaign for Leo McCarey's "My Son John," playing in more than 350 key situations, received added impetus with the circulation of reprints of a syndicated column by Dr. Daniel A. Poling, editor of Christian Herald, underscoring the important and dramatic qualities of the film. A special bulletin from Jerry Pickman, Paramount vice-president and director of advertising, called attention of the company's saJes staff to the value of the endorsement. . . . Members of two state newspaper publishers associations, in Oregon and California, have added their approz'al as a result of special previeivs of United Artists' "Park Roiv," making a total of more than 20 such groups to add their support of a motion picture in this publicity man's idea of heaven. . . . About the longest press party of record was the 2,200-mile trek of the Highivay 66 Association drum-beating for Warner Brothers' "Story of Will Rogers." The highzvay was temporarily rededicated as the "Will Rogers Highway," and folks were told it zvas along this route that Rogers found the heart of America. Walter Brooks Publicists Beat Newsmen New York motion picture publicists outslugged the entertainment journalists by a score of 38 to 2 in a weekend baseball game held at the Wayne County Club, Tyler Hill, Pa. need SPECIAL TRAILERS QU ick? QUICK SERVICE / rOU'LL GET IT FROM^| FlH SEND US YOUR ORDfllifj ,KNOW-H°w | FREE COPy\PS SERVICE / fe§ / FINEST \ QUALITY BEST \E3 ART-WORK / PSV / TRY US \ AND SEE I CHICAGO, 1327 S. Wabash Av NEWYORK/630 9th AvTl McDaniel Resigns HTM A Presidency Chicago, June 30. — Glen McDaniel, elected in February, 1951, as the first full-time, paid president of the RadioTelevision Manufacturers Association. He resigned his post at the 28th annual RTMA convention at the Palmer House here. No successor to McDaniel was elected, but the new chairman of the board, A. D. Plamondon, Jr., appointed a committee consisting of past presidents to make recommendations at a subsequent meeting -of the directors. The committee consists of Robert C. Sprague, chairman ; Max F. Balcom, Paul V. Galvin and Leslie F. Muter. • •»•••«•••*• • • • • *