Motion Picture Daily (Oct-Dec 1952)

2 Motion Picture Daily Wednesday, October 1, 1952 Personal Mention Construction Controls Cut Pushed Back to May 1 SAMUEL GOLDWYN and Mrs. Goldwyn plan to leave here for Hollywood tomorrow night. • William W. Howard, RKO Theatres vice-president in charge of operation, accompanied by Edmund Grainger, head of RKO Theatres film buying and booking, and Harry Mandel, national director of advertising-publicity, will leave here tomorrow for the Coast by plane. • Harding Macdona has been appointed account executive and contact man on most of the major motion picture accounts for Cosmopolitan magazine. He will make his office here. Samuel Pinanski, president of American Theatres Corp. of Boston, has been reelected chairman of the board of trustees of the Lowell Textile School, at Lowell, Mass. • Aubrey C. Couch, Wilby-Kincey Knoxville, Tenn., city manager, has been discharged from the hospital there after treatment for a hand injury. • Seymore Mayer, Loew's International regional director for the Far East, returned yesterday from a threeweek visit to his territory. • Robert H. O'Brien, United Paramount Theatres secretary-treasurer, is in Greenbrier, W. Va., and will return to New York next Monday. John Wolfberg, head of Wolfberg Theatres, with headquarters in Denver, arrived here yesterday en route to Washington. Max E. Youngstein, United Artists vice-president, has returned to New York from a swing around the country. • Kenneth Grossman, assistant to L. K. Sydney, M-G-M studio executive, is in New York from the Coast. • E. S. Gregg, vice-president and general manager of Westrex Corp., left here yesterday for Hollywood. Disney to Represent Independent Artists Frederick Brisson and Roy Disney have completed negotiations whereby Walt Disney Productions will be the world sales representatives for Brisson's Independent Artists Pictures, Inc. "Never Wave at A WAC," which producer Brisson has just completed, with Rosalind Russell, Marie Wilson and Paul Douglas, will be the first of the Independent Artists films to be handled by the Disney organization. The arrangement marks the first time Disney has accepted the sales representation for an independent. RKO Radio is distributing "Never Wave at A WAC." Washington, Sept. 30. — National Production Authority officials have made a surprise decision to push back to May 1 the proposed relaxation of theatre construction curbs. Earlier, this relaxation had been promised for April 1. NPA was supposed to issue tomorrow the order making this relaxation official. Now the date for issuing the order is Friday, and NPA officials said one reason for the delay was that the effective date has been shoved back and this required some last-minute changes in the order. The May 1 date is still tentative, and it might be April 1 again by the time the order is isued. But NPA officials said they doubted this. They declared that the reason for pushing the date back was that they felt it better to be safe and put the proposed relexation further off, and then move it up later, rather than to put it too early and have to postpone it later. They pointed out that a meeting of construction industry officials has been called for Oct. 29, and that this meeting might recommend an earlier relaxation of theatre construction curbs, possibly as early as Jan. 1 or Feb. 1. Under the proposed relaxation, persons planning to build theatres could self-authorize — write their own priorities— for limited amounts of steel, copper and aluminum, and would stand a far better chance of getting NPA allotments of even larger amounts. AM PA Class In Larger Quarters The Associated Motion Picture Advertisers classes on advertising and promotion has been required to find larger quarters for the weekly sessions. Tomorrow evening's class will meet at six o'clock at the 20th Century-Fox Little Theatre. Paul N. Lazarus, Jr., Columbia executive, will discuss the home office advertising and publicity operations of a motion picture company at this second lecture in the ten-week course. Small, Todd to Make Second Joint Film "Sodom and Gomorrah," to be filmed in color, has been chosen as tine second of three pictures which Edward Small and Mike Todd will make in association abroad for United Artists release, UA announced. The film is on the producers' combined slate for late in 1953, after completion of "The Vikings," their first joint color picture for which Todd is now in Europe organizing facilities. First Drive for Audio Audio Pictures has started its first sales drive, during which it will honor its president, Arthur Gottlieb. The drive is to run through Dec. 11, and has as its goal a quota of $150,000 in screen advertising rentals for the 400 theatres with which Audio holds agreements. Cinerama Process Found Impressive "This Is Cinerama" premiered before a packed audience of notables at the Broadway Theatre here last night and revealed itself as an amazing process capable of capturing audiences hitherto untouched or television-bound. At its best in breath-taking panoramas and startling close-ups, this process enrapts an audience with its three-dimensional effect. The color by Technicolor film opened with a roller coaster ride that elicited excited murmurs and spontaneous applause, as did the sequences that followed. The two-hour program included films of a prologue by Lowell Thomas ; a dance of the priestesses from "Aida" ; a helicopter view of Niagara Falls ; the Long Island Choral Society singing Handel's "The Messiah" ; Venetian boatmen in gondolas ; the Gathering of the Clans in ScotIan ; a bullfight and native dances in Spain ; the triumphal march from "Aida," performed by the La Scala Opera Company in Milan; the Vienna Boys Choir singing ; a tour of the Tyrol in Wolfgang; the Water Carnival at Cypress Gardens in Florida ; and "America the Beautiful," sung by the Salt Lake City Tabernacle Choir while an aerial tour of U. S. A. landmarks is shown. For the special process William Lescaze Associates, architects, designed mechanical construction for the Broadway Theatre. Three projection booths were set into the balcony, each projector filling one third of the Cinerama screen, which is 51 feet wide and 26 feet high. The curved screen was specially designed by Fred Waller, inventor of the process, and is not one great sheet, but consists of 1,100 vertical strips of perforated tape set at angles like louvres of a sideways Venetian blind. The stereophonic sound effect is obtained with the placement of five speakers behind the screen, one on each sound wall, and one at the rear of the theatre. These speakers convey the sounds as recorded at similar positions by the same number of microphones during the original shooting. William R. Latady, vice-president of Cinerama, Inc., expects that in future theatre design the projection booths can be built directly into the balcony. Estimates of installation costs vary from $35,000 to $70,000 with an average of about $50,000. All equipment is designed to be portable and plug-in, and will be leased to theatre owners by Cinerama. The second Cinerama camera has been completed and projection equipment is ready for installation in theatres in the United States and England. Kearney Promoted The appointment of Don L. Kearney as national sales manager of American Broadcasting Co.'s television stations was announced by Slocum Chapin, vice-president. Newsreel Parade A LL current newsreels except Tele-fl news Digest offer an identical special feature on Gen. Eisenhower, compiled from the footage of the participating companies. It is to be folloivcd with a similar feature on Adlai Stevenson. The listing follows: FOX MOVIETONE NEWS, No. 80.— The Eisenhower Story. NEWS OF THE DAY, No. 210.— The Eisenhower Story. PARAMOUNT NEWS, No. 13. — The Eisenhower Story. TELENEWS DIGEST, No. 40A.— French troops drop behind Red lines. Cattle roundup by helicopter. New diving bell tries for record. Eden visits Figl in Vienna. Churchill ends vacation. John Cobb killed testing new jet boat. Michigan State 27— Michigan, 13. International sailing regatta. UNIVERSAL NEWS, No. 600. — The "Ike" Story. WARNER PATHE NEWS, No. 15.— The Eisenhower Story. Three 20th-Fox Films Set for Roxy Here Three of 20th Century-Fox's top color in Technicolor productions of the year have been dated into the Roxy Theatre, it was revealed by the company yesterday. The pictures, which will be shown at the house starting in late October or early November, are "Way of A Gaucho," produced by Philip Dunne and directed by Jacques Tourneur ; Damon Runyon's "Bloodhounds of Broadway," produced by George Jessel and directed by Harmon Jones, and "Pony Soldier," produced by Samuel G. Engel and directed by Joseph M. Newman. Aylesworth {Continued from page 1) as president of NBC beginning in 1926. Aylesworth left RKO to join the Scripps-Howard newspapers management and was named publisher of the World-Telegram in 1938. He was a lawyer by profession but was active for most of his life in radio, motion pictures and public utilities. From 1934 to 1945 he was board chairman of Radio City Music Hall. In 1941 he was appointed chief of the radio section of the Office of the Coordinator of Inter-American Affairs and its executive consultant. Aylesworth was the first to lease a theatre for the "live" presentation of radio programs before an audience. From 1914-18 he was chairman of the Colorado Public Utilities Commission and then was executive vicepresident of the Utah Power & Light Co. Later he was managing director of the National Electric Light Association and toward the close of his career was chairman of the executive committee of Ellington & Co., Inc., an advertising firm. Mrs. Gala Levy, 84 Mrs. Gala Levy, 84, mother of Joel Levy of Loew's Theatres film booking department here, died Monday after a long illness. The funeral, held yesterday, was private. MOTION PICTURE DAILY. 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