Motion Picture Daily (Oct-Dec 1952)

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star's best friend... Pictures take months to make . . . may be unmade in split seconds. For the superlative showings of which modern projection equipment is capable depend upon superlative film care. Film coating, for example, lubrication, and inspection — all require precise knowledge, expert handling. And in cleaning, splicing, and winding, the film must be held "just so" in hands wearing the right type of glove; here, the slightest scratch means trouble. On subjects such as these — ranging from choice of film to projection and film storage— representatives of the Eastman Technical Service for Motion Picture Film are trained to advise and work with the industry. To maintain this service, the Eastman Kodak Company has branches at strategic centers ... invites inquiry on all phases of film use from all members of the industry. Address: Motion Picture Film Department, Eastman Kodak Company, Rochester 4, N. Y. East Coast Division, 342 Madison Avenue, New York 17, N. Y. Midwest Division, 137 North Wabash Avenue, Chicago 2, Illinois. West Coast Division, 6706 Santa Monica Blvd., Hollywood 38, California.