Motion Picture Daily (Oct-Dec 1952)

"Sill IS Advertised in Look in 1952 COLUMBIA Ten Tall Men Death of a Salesman The Marrying Kind The Sniper Affair in Trinidad LOEWS Lone Star Show Boat An American in Paris Singing in the Rain Skirts Ahoy Carbine Williams The Washington Story The Merry Widow Because You're Mine Prisoner of Zenda Plymouth Adventure Lovely to Look At Scaramouche PARAMOUNT Sailor Beware Aaron Slick from Punkin Crick Red Mountain The Atomic City Come Back Little Sheba During the first nine months of 1952, movie advertisers invested a total of some $428,000 in Look a good deal more than they spent in any other magazine. In fact, in this nine-month period, Look carried almost twice as many pages of movie advertising as any other major magazine. One reason is that Look does the greatest job of pre-selling movies. Every issue carries exciting articles on Hollywood productions and personalities, and much-quoted reviews of new productions. And, once each year, the coveted Look Motion Picture Achievement Awards focus national attention on the outstanding accomplishments of the industry. But an even more compelling reason is this: Look reaches an audience of 20,650,000 movie-minded Americans — at the lowest cost per thousand in the major magazine field. mm RKO Snow White Robin Hood Peter Pan Hans Christian Andersen The Las Vegas Story Rancho Notorious Macao Clash By Night Blackbeard the Pirate The Big Sky One Minute to Zero Androcles and the Lion The Lusty Men Double Dynamite REPUBLIC The Quiet Man TWENTIETH CENTURY FOX The Snows of Kilimanjaro UNIVERSAL Bend of the River The Battle of Apache Pass The World in His Arms Back At The Front Against All Flags WARNER BROS. The Iron Mistress First with the movies... mm Look