Motion Picture Daily (Jan-Mar 1953)

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IMPROVED BRIGHTER LIGHT 1 hroughout the country, there's no trick to the greatly improved screen light in theatres using "Suprex" carbons. It's simply that they have switched to National Carbon's NEW 9 mm "SUPREX" positive carbon . . . either as a replacement for previous 9 mm carbons or as a conversion trim from former 8 mm carbons in the same lamp. Yes, projectionists know what they want and they're quick to see that the new 9 mm "Suprex" carbon has it. For example, look at these recent comments following comparative tests in theatres of every size, both indoor and drive-in: HAVE YOU TRIED THEM? if not, ask your dealer for the new 9 mm "Suprex" carbon. DISTRIBUTION WHITER LIGHT I UNEQUALED ARC STABILITY «K "MORE LIGHT. ..BETTER PICTURE..." -ft "NOTICEABLY MORE STABLE, BETTER COLOR..." •+C "EXCELLENT RESULTS..." -jf "CONVERTING FROM 8-7 TRIM IN SIX HOUSES... VERY PLEASED..." "BETTER SIDE-TO-CENTER DISTRIBUTION. ..OUR NEXT ORDER IN FOR THE NEW 'SUPREX' CARBON..."