Motion Picture Daily (Jul-Sep 1953)

MOTION PICTURE DAILY ax? yi Z3 Wednesday, July 1, 1953 Personal Mention I AMES R. GRAINGER, J Radio president, will leave York today for Chicago. RKO New Ardis Smith, formerly drama edi- tor of the Buffalo "Evening News," has resumed that post following sev- eral years as a writer of documentary film "scripts for Pathe and the U. S. Air Force. Rev. Michael Mooney, D.D., brother of Frank J. Mooney, assist- ant sales manager of RKO Radio, arrived in New York yesterday on the S.S. America from Ireland, o Nancy Lorie Nathanson, daugh- ter of Henry L. Nathanson, presi- dent of M-G-M Pictures of Canada, Ltd., has been married in Toronto to Ralph Florence, of Peterboro. • Arthur S. Abeles, managing di- rector for Warner Brothers Pictures, Ltd. in England, arrived in New York from Britain Monday aboard the S.S. Queen Elizabeth. Diane Issacs, daughter of Irving Isaacs, president of Independent Ex- hibitors, Inc., of New England, has been married to Thomas A. Weil of New York. Nat Levy, RKO Radio Eastern and Southern division manager, has returned to New York from a trip to Memphis, Dallas and Oklahoma City. • Harry C. Gaffney, president of Dixie Enterprises of Kansas City, is back in Missouri following a trip to New York. George A. Hickey, M-G-M West- ern sales manager, has left New York for a tour of the company's branches. • Frederick Brisson, Independent Artists president, flew to the Coast yesterday from New York. • Sam Galanty, . Columbia's Mid- eastern division manager, left here yesterday for Cleveland. • J. Robert Rubin, M-G-M general counsel, returned yesterday from Eu- rope. Al Zimbalist, independent produc- er, is in New York from Hollywood. Polaroid to Undertake a Campaign To Sell 3-Dimension to the Public The appointment of Cunningham & Walsh, Inc., as the agency for advertising and promoting Polaroid glasses for 3-D films is the first step in Polaroid Corp.'s campaign to sell 3-D to the public. Leonard Spinrad will continue as press representative for Polaroid Viewers, as previously announced. Beginning immediately, a broad-scale educational program will be beamed at the public on behalf of the motion picture industry. Cre- ators of the light Polarizer lenses which make viewing of 3-D pic- tures possible for audiences, Polaroid Corp. will publicize its new developments in viewers and its technical and promotional aids to exhibitors. The campaign will be supported by sustained publicity effort, advertising tie-ins, trailers, leaflets, point-of-sale posters and similar sales promotional pieces. Hold Theatre TV Talks on 'Venice' Herman Levy Victor Saville, producer, rived here from Hollywood. Irving Shiffrin left here for the West Coast. has last night Schlaifer in 'Parade' Charles Schlaifer will be featured in the July 12 issue of "Parade," the Sunday picture magazine. Schlaifer, who now operates his own advertis- ing" agency, is cited for his efforts in the cause of mental health, stemming from his campaign on 20th-Fox's "The Snake Pit." Levy to England to Study CEA Methods Herman Levy, general counsel of the Theatre Owners of America, will sail today on the S.S. Queen Eliza- beth for England for the primary pur- pose of meeting with the direc- tors, officers and members of the Cine matograph Exhibitors As- sociation. Levy stiessed that he was making the trip as a per- sonal project and that it had no connection with TOA. Levy said that for many years he had heard of the important status of the CEA and of the strength that lies in its unity. He said that he welcomed the oppor- tunity to acquire information regard- ing those factors at the personal level. He said that he wanted to become acquainted with the "mechanics of the group and the status of distributor- exhibitor relationship," also the Brit- ish public's reaction to 3-D and other new media. 'Powerful Group' As a leader in an American exhibi- tor association, Levy said he, believed he could learn a great deal from ob- serving the operational methods of the CEA which he described as a "power- ful group." Levy will return to the United States in about four weeks. He does not plan to go to the Continent, but will spend all of his time in England. Grable Pact Ended By Star, 20th-Fox Hollywood, June 30. — Twentieth Century-Fox and Betty Grable today cancelled their contract by mutual agreement, described also as amicable. The star, who started work for the studio in 1936 making "Pigskin Parade," has been under suspension for the last two months or so, and for a longer period last year. The last picture completed under her con- tract is "How to Marry a Million- aire," in CinemaScope, co-starring Marilyn Monroe and Lauren Bacall but not yet released. Para. SEC Filing On Balaban Stock Washington, June 30.—Paramount Pictures Corp. today filed with the Securities and Exchange Commission an application to register 36,500 shares of its common stock of which 26,500 shares are owned by Barney rialaban, its president and 10,000 shares by Mrs. Balaban. This is, in effect, a renewal of the registration of the same shares reg- istered by the corporation as of J my 15, 1952 but of a total of 38,500 shares then registered, Balaban having dis- posed of 2,000 of the registered shares in the meantime. Required Under SEC Ruling Registration of these shares was re- quired under the Commission's ruling that regardless of the small percentage of the holdings of Balaban and his wife, they were technically in a rela- tionship of "control" of the corpora- tion. Preliminary talks looking toward theatre telecasting of Mike Todd's "A Night in Venice" show are currently under way. Engaged in the discussions with Todd are Si Fabian, president of Stanley Warner, and Nathan Halpern, president of Theatre Network Tele- vision, it was stated. The theatre tele- cast would take place in September, sometime after the summer season at Jones Beach, where the spectacle is being staged, if negotiations are suc- cessful. This is the second series of theatre TV negotiations on "A Night in Venice." The first attempt, which oc- curred last summer, did not material- ize due to what was then termed prohibitive wage demands made by Actors Equity. 5 RKO Radio Films To Get NY Openings RKO Radio has five pictures sched- uled for New York openings, Charles Boasberg, general sales manager, an- nounced. Four have color in Techni- color. "Second Chance," RKO's first 3-D film, in Technicolor, is set for a July 22 premiere at the Criterion. "The Sea Around Us," also in Tech- nicolor, will have a premiere at the Trans Lux 60th Street Theatre on July 7. "Sea Devils," David Rose production in Technicolor, is sched- uled to follow "Trader Horn" at the Globe Theatre. Walt Disney's Tech- nicolor "The Sword and the Rose," will be a mid-August release at the Rivoli. "Night Without Stars," a Europa film for RKO Radio release, will open at the Little Carnegie in mid-July. Firestone Named Unity Sales Head Len Firestone, Eastern division sales manager, has been promoted to the newly created post of national sales manager of Unity Television Corp. by Arche Mayers, president. Fire- stone will soon leave on an extended trip to all markets to launch the Unity TV package, and look over new sites for Unity branch offices in key sectors. Firestone has been with Unity for several years. Milestone Award Will Go to Zanuck Hollywood, June 30.—Darryl F. Zanuck will be the recipient of the Milestone Award in the fall, it was disclosed today by Carey Wilson, president of the Screen Producers Guild. 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