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JLnough people to fill Radio City Music Hall . . . every seat, every performance, every day, for the next 31/* years
. . . WILL SEE, WILL READ
j^ericanWeekly
rnowe annual
IN THE ISSUE OF SEPTEMBER 13
for the Afories!
For the second consecutive year, the Movies will dominate an issue of The American Weekly,
Timed to appear September 13, when most studios will have major productions in circulation or nearing release, The American Weekly Movie Annual will deliver to its vast audience the largest amount of top-flight pictorial and editorial movie material ever distributed to so huge circulation at one time.
Over 30,000,000 eager readers will feel the impact!
Yes, here's enthusiasm for the motion picture industry. Sparkling reviews of its current hits. Selling previews of new pictures! News about its stars! About its art
istic and technological triumphs! About every phase of this vital form of entertainment to fan the flames of its popularity.
It will be the high-point in The American Weekly's year-round program of editorial features on the movies. A promotional bombshell for the industry.
Last year, we printed 600,000 extra copies of our Movie Annual for exhibitors to distribute in their communities (they asked for and paid for them). This year, we expect special print orders to exceed a
million!
This is the red-hot comet to hitch your promotional wagon to! Time: September 13. Place: The American Weekly Movie Annual. Forms close August 3.
ENTHUSIASM is interest raised to the buying pitch!
Weekly
63 Vesey Street, New York 7, N. Y.