Motion Picture Daily (Oct-Dec 1953)

Page scan 000453 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1953
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000453
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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ALL THIS AND A MILLION DOLLARS WORTH OF PROMOTION TOO! America's No. 1 favor/fes, the stars of TV's famed "/ Love Lucy" come to the screen in a riotous M-G-M comedy promoted sky-high! JUST ONE OF THE BIG "JUBILEE" HITS! Eagerly Awaited by The Fans! LUCILLE BALL • DESI ARNAZ THE LONG, LONG TRAILER {Everything gorgeous in color!) SEE TRADE SHOW JAN. 4th and Plan Your Campaign! In addition to M-G-M's great magazine and newspaper campaign on "THE LONG, LONG TRAILER" there will be: Duplicates of the deluxe New Moon Trailer used in the picture (see photo above) will spark the ballyhoo in all key city openings. A big New Moon Trailer magazine saturation campaign simultaneous with picture's release. Two beautiful starlets will cover key cities in a New Moon Trailer for colorful newspaper promotion. Vast national TV coverage on America's No. 1 program, the Philip Morris "I Love Lucy," starring Lucy and Desi. Tied in locally for theatre penetration by 500 field representatives with special posters, window cards and other material selling "The Long, Long Trailer" through supermarkets, drug chains, tobacco stores, etc. Mercury dealers from Coast to Coast in big promotion for their car used in the picture. M-G-M presents LUCILLE BALL • DESI ARNAZ in "THE LONG, LONG TRAILER"with Marjorie Main-Keenan Wynn Screen Play by Albert Hackett and Frances Goodrich • Based on the Novel by Clinton Twiss • Photographed in Ansco Color Print by Technicolor • Directed by Vincente Minnelli • Produced by Pandro S. Berman