Motion Picture Daily (Jan-Mar 1954)

Page scan 00063 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1954
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00063
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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{continued) picture in all key-city openings. Local dealers will work with M-G-M field men and theatre Managers for widest exhibition publicity in area around key cities. ★ M-G-M STARLET TRAILER TOUR! Two beautiful starlets will make national tours, each in an exact duplicate of the New Moon trailer. Each star will make newspaper, radio, TV and other promotional publicity appearances. A New Moon representative accompanies each trailer as MC and all field men have itinerary and special kit for planning glamorous promotion. * NEW MOON REPRESENTATIVES READY! See press book for 3 full pages of names and addresses of New Moon trailer dealers. Contact the one in your locality for showmanship tie-up. Inquire about display accessories available for mutual profit. CO-OPERATIVE AD LAYOUT! Co-operative ad layout in press book shows how you can get your newspaper to solicit space from local New Moon dealers, Mercury car agencies and others. ★ PHILIP MORRIS GIANT PLANS! Philip Morris, sponsors of the No. 1 TV program "I Love Lucy" starring Lucille Ball and Desi Arnaz will promote the M-G-M movie that stars these great favorites in an unprecedented campaign. ★ TV PLUGS "LONG, LONG TRAILER REACH 50 MILLION WEEKLY! During February and March there will be plugs for "THE LONG, LONG TRAILER" on the TV program "I Love Lucy" over CBS -TV reaching 50 million every week. Contact your Philip Morris man for local tie-ins and dates. n 500 FIELD MEN READY! Philip Morris representatives will work with you. Their names and addresses are in trie press book. 500 field men and salesmen are ready for you! 9 CARDS BLANKET NATION! Philip Morris have prepared tie-in window cards and posters in several sizes which they will plant by the thousands in tobacco stores, supermarkets, drug chains. MERCURY DEALERS ACTIVE! Mercury car dealers nationwide will cooperate in promotion for their car used in the picture. Contact local agency. ^ ★ 7-FOOT STANDEE! Wait till you see the smash standee, 7 -feet high, 4 -feet wide in 6-colors! At N.S.S. Branches. It's a wow. * 29 NATIONAL TIE-UPS! A list of 29 national tie-ups of Desilu Manufacturers (featuring Lucille Ball and Desi Arnaz) is shown in the press book. A wealth of promotional possibilities in this. ★ USE THE PRESS BOOK! The showman campaign book on "THE LONG, LONG TRAILER" is a treasure chest of tie-ups, complete plans easy to apply to any situation, sock advertising. * EVERYTHING SYNCHRONIZED FOR HOLIDAY BOOKINGS! Read These Trade Press Raves! Then Call Your M-G-M Branch! "Funniest in a long time. Figures to equal box-office sensation 'Father of the Bride'." — M. P. Daily. "Big box-office. Exploitation natural." — Variety. "Sock entertainment." — Film Daily. "Excellent. A rare and wonderful thing. Will attract all customers." — M. P. Herald. "Shrewdly timed piece of casting. Top business. Happy customers. Saturated with merchandising opportunities." — Boxoffice. "Hilarious comedy. Record-breaking returns." — Showmen's Trade Review. M-G-M presents LUCILLE BALL, DESI ARNAZ in "THE LONG, LONG TRAILER" with Marjorie Main • Keenan Wynn • Screen Play by Albert Hackett and Frances Goodrich » Based on the Novel by Clinton Twiss Photographed in Ansco Color • Print by Technicolor • Directed by Vincente Minnelli • Produced by Pandro S. Berman