Motion Picture Daily (Jan-Mar 1954)

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THE NEXT BIG MILESTONE IN MOVIE ANNALS! IN MARCH M-G-M BRINGS THE WORLD THE FIRST MUSICAL IN CINEMASCOPE! IN COLOR GLORY! The producer of the industry's greatest musicals is naturally the company to bring the world the First Great Musical in CinemaScope. Launched by a terrific ad campaign starting with M-G-M's famed "Picture Of The Month" Column reaching more than 93 million people and full pages in all fan magazines (13 million readership). Followed by Two-page Spreads in 4 -Colors in LIFE and LOOK (combined readership of more than 26 million). Plus other big advertising plans. "ROSE MARIE" has been acclaimed at every preview East and West as a major milestone in movie annals. Overflowing with love songs, scenic splendor, brilliant color, this thrilling romance is truly worthy of a FIRST ! ^ M-G-M presents in CinemaScope • Photographed in Eastman Color • "ROSE MARIE" • starring ANN BLYTH . HOWARD KEEL • FERNANDO LAMAS • Bert Lahr • Marjorie Main • with Joan Taylor • Ray Collins • A Mervyn LeRoy Production • Screen Play by Ronald Millar and George Froeschel Based on the Operetta "Rose Marie" • Book and Lyrics by Otto A. Harbach and Oscar Hammerstein II Music by Rudolf Friml and Herbert Stothart • Directed by Mervyn LeRoy