Motion Picture Daily (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1954
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000220
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Another forward step . . . In keeping with the increasing importance of refreshment sales at both indoor and drive-in theatres, the HERALD has developed an every-week-in-the-year plan to stimulate better refreshment merchandising. CJ As an expansion of service to theatre owners— and to the men responsible for building business at the theatres, the managers— this further step forward commences in the March 6th issue of the HERALD and will continue every week. CJ In the position immediately following the Managers' Round Table department— xvin the heart of the Herald"— there will be a weekly report on ''Better Refreshment Merchandising". C| On the second week of each month it will be a complete department with additional, unique functions. An extra edition of the full department will be featured in the annual Market i GUIDE issue of Better Theatres (March 27th). CJ Thus, alert theatre men will be kept abreast of better refreshment merchandising developments 53 times in the year! The theatre vending news department was originated by the HERALD in 1930. It was expanded in 1 94 1 , and again in 1 947 when it became known as "Theatre Sales." It now moves into a considerably broadened program of progress. To the 5,734 enrolled members of the Managers' Round Table . . . An advance outline of the BRM plan for interchange of business-building ideas has been mailed to you. If the first special bulletin has not reached you, please advise us.