Motion Picture Daily (Jul-Sep 1954)

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Enjoy full profit from Cinemascope shown in its full appeal !... use only Bausch & Lomb Lenses created specially for Cinemascope SEE YOUR 20th CENTURYFOX REGIONAL DEMONSTRATION Seel Hear I Important facts you should know about amazing advances in GinemaScope. Why it's better than ever on film . . . better on your screen! See GinemaScope shown in its full brilliance, sharpness, color, and commanding full dimension . . . with Bausch & Lomb Lenses. Be sure to attend. Watch for your invitation. Your screen shows the difference . . . your boxoffice figures the difference in pay-off. Proof? Over 90% of the theatres showing CinemaScope use Bausch & Lomb lenses and cylindrical anamorphic attachments. These theatres put their faith in Bausch & Lomb exclusive know-how . . . gained from creating and producing the first practical CinemaScope optical system . . . from Baltar filming lenses and anamorphic attachments, to the new Super Ginephor f/1.8 projection lenses. More proof? Ask your dealer for actual lens-by-lens comparison proof that Bausch & Lomb is best by far. Bausch & Lomb Optical Co., 741 St. Paul St., Rochester 2, N. Y. BAUSCH & LOMB