Motion Picture Daily (Jul-Sep 1954)

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In August TRUE STORY SEVEN BRIDES FOR SEVEN BRjmiR^^ 'ABOUT MRS. IE SUE' these major productions of 3 Leading Studios will be PreSold to 4,000,000 WOMEN They're young women (average age: only 28) — box-office regulars, the movie "opinion leaders" whose enthusiastic word-ofmouth advertising ushers millions down the aisles. * :^f^'m They're emotional women— they seek out "personal^' stories, enjoy "good cries," and hearty laughter! ^ They're the wage -earner readers of TRUE STORY magazine, 4,000,000 strong, and quick to thrill to a tale well told. Yes, M-G-M, Paramount, and U-1 are right to pre-sell their great pictures to this huge audience in the magazine they turn to first for entertainment-TRUE STORY. A TRUE STORY DOUBLE FEATURE. 1,500,000 men read TRUE STORY, too. That's more box-office potential! STORIES WOMEN LOVE ADVERTISED IN THE MAGAZINE MOVIE-MINDED WOMEN READ