Motion Picture Daily (Jul-Sep 1954)

Page scan 000105 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1954
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000105
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Wednesday, July 21, 1954 Motion Picture Daily 7 National Pre-Selling 'Magnificent Obsession' Condensation in 'Companion' JANE WYMAN, star of U.I.'s "Magnificent Obsession" approves of two-page editorial spread in full color featured at the beginning of the Lloyd C. Douglas story in the August issue of "Woman's Home Companion." The story continues through eleven pages ! Looking at the layout with Jane Wyman is her husband Fred Karger. (Photo at right.) • "Redbook" has four motion picture ads in the July issue. Two halfpages across a two-page spread on "The Caine Mutiny" in color, a full page ad on "About Mrs. Leslie," a striking ad on "Magnificent Obsession" and a Picture-of -theMonth ad on "The Student Prince" which appears on the table of contents page. "Life," in reviewing "On the Waterfront" reports in the current issue that "Marlon Brando gives his finest film performance to date and gets sensitive support in the love department from a new discovery from TV, Eva Marie Saint." Eva is the cover girl on the issue. Almost seven years ago "Life" said that "Miss Saint may some day be a household word like Bankhead, Bergman or Berle. But it will probably be as Edie in 'On the Waterfront' that she fulfills the prophecy and starts her real fame." A striking page ad in two colors on U.I.'s "The Black Shield of Fal worth" and an eye-catching full page ad on Paramount's "About Mrs. Leslie" will appear in the August issue of "Seventeen." • "True Story" recommends and reviews in the August issue, "The High and the Mighty," "Demetrius and the Gladiators," "About Mrs. Leslie" and "Betrayed." • "Look's" cover girl on the current issue is Janet Leigh, star of U.I.'s "The Black Shield of Falworth." The cover is in full color and it should attract a substantia] amount of attention on the newsstands. WALTER HAAS Quigley Awards Judging on Friday Judging for the Quigley Awards, second quarterly entries, will be held in the offices of Quigley Publications, Friday, at 11:00 A.M., it was announced yesterday. The judges named are: Isabelle Austin, advertising and publicity director, Roxy Theatre ; Blanche Livingston, advertising and exploitation department, RKO Theatres ; and Beatrice Ross, exploitation manager. Republic Pictures. FF Demonstration Acclaimed Abroad Acclaim for VistaVision, Paramount's new process of film production and screen presentation, in its overseas demonstrations, has matched the reception of exhibitors in every part of the United States, according to cabled reports received here by George Weltner, president of Paramount International Films. The demonstrations, all held last week, were in Mexico City and in Sydney and Melbourne, Australia. 'Kings' Bows Tonight M-G-M's "Valley of the Kings" premieres at the Plaza Theatre here tonight at 8:30 P.M., just seven hours after the picture is to be opened at the Metro Theatre in Cairo, Egypt. Dr. Ahmed Hussein, Egyptian ambassador to the U.S., will attend with members of his staf¥. Box-office receipts will be turned over to the school of Archaeology of the University of Cairo. U. S. Survey {Continued from page 1) per cent. Receipts from Federal, state and local admissions taxes amounted to $207,943,000 in 1953, of which Federal taxes accounted for $194,294,000. In 1948, admissions taxes accounted for $261,330,000 of the total receipts, with no separate figure available for the Federal share. Direct Receipts Rise Direct receipts from customers, other than admissions, was the only item to rise, going up 3.5 per cent from $90,980,000 in 1948 to $126,027,000 last year. Again this includes only receipts from candy and popcorn sales, vending machines, 3-D glasses and other sales directly by the theatre management, and not from commissions, earnings or rents. These figures do not include sales of similar items by independent concessionaries operating within theatres owned by others. Total theatre receipts from customers, excluding admissions taxes, therefore amounted to $1,115,895,000 last year, compared to $1,335,335,000 in 1948. House Denies Funds for Census Bureau Survey WASHINGTON, July 20. — The House today sustained the action of its appropriations committee in refusing a Census Bureau request for $8,430,000 to conduct a comprehensive survey of business and manufacturing next year. The Senate, which might grant the funds, takes up the request next. SEVENTEEN'S August Picture-of-the-Month : for seven brothers An MGM Cinemascope Color Production starring JANE POWELL HOWARD KEEL It'll be history's biggest march down the aisle ... in movie theatres all over the country . . . as Seventeen's 2% million readers (on the arms of their Dads, Moms, Best Friends, Best Beaux) all say / DO want to see "Seven Brides for Seven Brothers" ! seventeen The magazine that sends girls and their friends and their families to more movies.