Motion Picture Daily (Jul-Sep 1954)

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Born to be re-born • • • again and again Consider the star. The color negative captures her at her brilliant loveliest. Here, time for processing the film is a minor consideration. But in release prints she must be "re-born" in all her original beauty, again and again, at money-ma/c/ng speed. To do this— faster— calls for meticulous attention to printing and processing . . , for color printing control systems, for example, that not only provide exposures at rates up to 200 fpm, but take care of scene-to-scene variations in negative density and in color balance. Problems such as this are being solved by the industry. As a means of co-operating in all areas— especially in film selection, film processing and projection— Kodak maintains the Eastman Technical Service for Motion Picture Film. Branches at strategic centers. Inquiries invited. Address: Motion Picture Film Department EASTMAN KODAK COMPANY Rochester 4, N. Y. East Coast Division 342 Madison Avenue, New York 1 7, N. Y. West Coast Division 6706 Santa Monica Blvd., Hollywood 38, Calif. Midwest Division 137 North Wabash Avenue, Chicago 2, Illinois