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lEOPLE TO CHRISTMAS. ..AND
There will be a five-times-a-week campaign
3ver 69 TV stations and 203 radio stations -
with Warner Bros, proudly staging the
World Premiere of ''The Silver Chalice,"
with Art Linkletter, in person, as Master of Ceremonies,
and stars, lights, press, TV, radio and newsreel
coverage in the winning city or town.*
THE DATE OF THE WORLD PREMIERE: DECEMBER 17th
Tell your patrons how you are co-operating . . . how they can co-operate!
A GREAT CAUSE!... A GREAT PICTURE! A GREAT PROMOTION!
From the Novel by THOMAS B. COSTAIN • A VICTOR SAVILLE Production starring
^ The results will be judged in proportion to the population of the cities and towns. Size of the community is not important . . . the only condition is that the local theatre must be equipped to exhibit a CinemaScope production.
VIRGINIA
PIER
JACK
introducing PAUL
MP -ANGELI-PALANCENEWMAN
Written for the screen by
LESSER SAMUELS, Associate Producer
Radio
Music composed & conducted by Franz Waiman
Directed by *
VICTOR SAVILLE :
WarnerColor
STEREOPHONIC SOUND
The record-sefting Best-Seller that has sold over 3 million copies — and it s still going strong!
TV
City
COLUMBIA, S.C WMSC
DURHAM WDNC
FAYETTEVILLE WFAI
GREENSBORO WBIG WFMY-TV
GREENVILLE, S.C. .WAKE
ROANOKE WDBJ
SAVANNAH WTiOC
SPARTANBURG WSPA
WILSON WGTM
ALBANY, GA WGPC
ATHENS WGAU
ATLANTA WAGA WAGA-TV
BIRMINGHAM WAPI WBRC-TV
COLUMBUS. GA....WRBL WBNS-TV
JACKSON, MISS WJQS
KNOXVILLE WNOX WTSK-TV
LITTLE ROCK KTHS ■.
MACON WMAZ
WINSTON-SALEM., WTOB
CHATTANOOGA WOOD
COOKEVILLE WHUB
MEMPHIS WREC WHBQ-TY
Radio
TV
City
MERIDIAN WCOC
MOBILE WKRG..
MONTGOMERY WCOV
NASHVILLE WLAC WLAC-TV
NEW ORLEANS WWL
PENSACOLA WBSR
SELMA WGWC.
AMARILLO KLYN "
AUSTIN KTBC
CORPUS CHRISTI. . . KEYS. . .
DALLAS KRLD
FORT SMITH KFPW. .
HARLINGTON KGBS. .
HOUSTON KTRH. . .
LAKE CHARLES KLOU. .
KFOA-TV KTBC-TV
KRDl-TV
OKLAHOMA CITY. . KOMA
SAN ANTONIO KTSA
SHREVEPORT KWKH.
TULSA KTUL
WICHITA FALLS. . . KWFT
FT. MYERS WINK.
JACKSONVILLE WMBR
KWTV KEYL-TV
KOTV KWFT-TV
wmbr-'tV
City Radio TV
MIAMI WGBS WTVJ
ORLANDO WDBO
ST. AUGUSTINE WFOY
SARASOTA WSPB
TALLAHASSEE WTAL
TAMPA WDAE
W. PALM BEACH. . WJNO
JAMESTOWN KSJB
DULUTH KDAL
GRAND FORKS KILO
GREEN BAY WBAY
MADISON WKOW
MASON CITY KGLO
MINNEAPOLIS WCCO WCCO-TV
Ml NOT KCJB
YANKTON WNAX
RAPID CITY KOTA
ALBUQUERQUE KGGM
BOISE KDSH
BUTTE KBOW
CARLSBAD KAVE
CEDAR CITY .KSUB
City Radio
COLO. SPRINGS. . . KVOR. .
COOLIDGE KCKY. .
DENVER KLZ
EL PASO KROD. .
GREAT FALLS KFBB. .
IDAHO FALLS KID. . .
LAS VEGAS KLAS. .
ODESSA KOSA. .
PHOENIX KOOL.
SCOTTSBLUFF KOLT. .
KENNEWICK KWIE. .
NOGALES KNOG.
BILLINGS KOOK.
MISSOULA KGVO.
POCATELLO KJRl. . .
SALT LAKE CITY. . . KSL
SANTA FE KVSF. .
SILVER CITY KSIL. . .
TUCSON KOPO.
TWIN FALLS KEEP. .
YUMA, ARIZ KOLD..
NORTH BEND KFIR...
TV
KLZ-TV
KSL-TV
City Radio TV
BAKERSFIELD KERN
CHICO KXOC
FRESNO KFRE
LOS ANGELES KNX KNXT
PALM SPRINGS KCMJ
PORTLAND, ORE.. . KOIN KOIN-TV
RENO KOLD
SACRAMENTO KROY
SAN DIEGO KCBO KFMB-TV
SAN FRANCISCO. . .KCBS KPIX
STOCKTON KGDM
MEOFORD KYJC
EUGENE KERG
EUREKA KHUM
MONTEREY KMBY
SEATTLE KIRO
SPOKANE KXLY KXLY-TV
YAKIMA KIMA
REDDING, CAL KVCV
HILO, HAWAII KHBC
HONOLULU,
HAWAII KCNB