Motion Picture Daily (Jan-Mar 1955)

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The results, beyond our fondest dreams, are: The Horizontal VistaVision Camera — and the complete conversion of our Studio to this system. Ten VistaVision pictures already completed. A few weeks ago, the top executives of our worldwide sales and advertising departments came to Hollywood and viewed these ten productions. They were extremely enthusiastic over what they saw. So eager were they to spread the proof of the outstanding values in these pictures and of the amazing merits of the Horizontal VistaVision Camera, that they urged the Studio to prepare a Special Film containing the highlights of the pictures. Running 20 minutes, this Special Film is nearing completion and is titled: Paramount Presents VistaVision MOTION PICTURE 1 HIGH FIDELITY A Product Featurette We are arranging trade showings of this film for exhibitors and will subsequently furnish prints, without charge, to theatres for the entertainment of their audiences. I sincerely believe that this is a most important film. I think that, seeing it, you will visualize for the first time A New World In Motion Pictures and its vast potentialities. I am confident that, having seen it, you will agree that the real technical and financial future of our industry rests upon the ultimate photographing and projecting of motion pictures standardized on the principles of the HORIZONTAL VISTAVISION CAMERA. President, Paramount Pictures Corporation