Motion Picture Daily (Jan-Mar 1955)

2 Motion Picture Daily Thursday, January 13, 1955 Personal Mention PAUL LAZARUS, Columbia Pictures vice-president, is scheduled to arrive here from the Coast tomorrow. • Arthur Krim, president of United Artists, and Robert Benjamin, chairman of the board, are expected to return to New York from the Coast over the weekend. • Emery Austin, M-G-M exploitation head, will leave Denver tomorrow for the Coast, while Mike Simons, customer relations director, will leave the same city for New York. • Richard Mealand, managing director of Paramount British Productions, Ltd., will return to England from New York on Saturday aboard the "Queen Elizabeth." • Stanley W. Prenosil, international press representative of the Council of Motion Picture Organizations, has returned to his duties here following an illness of several weeks. • George Weltner, president of Paramount International, will leave here on Saturday by plane for South Africa. • Rodney Millington, editor of "Spotlight," British publication, will return to London from New York today via B.O.A.C. Mayflower. • William B. Zoellner, head of M-G-M short subject sales, has left New York for a tour of the company's Southern branches. • William Perlberg and George Seaton, producers, will arrive in New York today from Cleveland. • Philip Dunne, producer-director, returned to Hollywood yesterday from New York. • Rudolph Berger, M-G-M Southern sales manager, returned to Washington yesterday from New York. Americo Aboaf, Universal-International vice-president, will return here from Europe at the weekend. Bert Orde of "Redbook" will leave here over the weekend for the Coast. • Max Weinberg, writer, will leave here by plane on Saturday for Rome. Rhoden Heads Fund For Denver Hospital HOLLYWOOD, Jan. 12.— Elmer C. Rhoden, president of National Theatres, today was named chairman of the special fund for the 1955 Denver Hospital and Sanatorium "Humanitarian of the Year" dinner, which will be held at the Beverly Hills Hotel here March 20, with Danny Kaye receiving the year's award. Don Hartman, executive producer at Paramount, will be chairman of the $100-a-plate affair. Brotherhood Dinner Tonight; Houser Arrives Here # For Promotion Drive 41 Industry Leaders on Dais Forty-one entertainment industry executives will share the dais at the Brotherhood Dinner honoring J. Robert Rubin in the Waldorf-Astoria Hotel here tonight, it was announced by Barney Balaban, chairman of the dinner sponsored by the National Conference. Louis Nizer will be toastmaster at the gathering highlighted by an address by Sen. William J. Fulbright of Arkansas. A new Brotherhood song, "One World Under God," will be introduced during the evening's program, which will be climaxed with the presentation by Balaban of a plaque hailing Rubin's long service in the field of human relations. Syracuse Chancellor to Speak Featured speakers will include Chancellor William P. Tolley of Syracuse University, and Dr. Everett R. Clinchy, president of the National Conference. Dais guests at the gathering launch ing the ninth annual Brotherhood Drive undertaken by the Amusements Division of the Conference will be Charles A. Alicoate, Jack Beresin, Robert Coyne, George F. Dembow, Ned E. Depinet, Charles J. Feldman, Leopold Friedman, Emanuel Frisch, William C. Gehring, Morey Goldstein, Max Gordon, William J. Heineman, George C. Hoover, James M. Jerauld, Austin C. Keough, Jules Levey, Mrs. Charles E. Lewis, Henry A. Linet and R. S. Littleford, Jr. Also Donald M. Mersereau, Robert Mochrie, E. K. O'Shea, Eugene Picker, Jerome Pickman, Martin Quigley, Charles M. Reagan, Samuel Rinzler, Burton Robbins, Adolph Schimel, Abe Schneider, A. W. Schwalberg, Arthur H. Schwartz, Fred J. Schwartz, Sol A. Schwartz, Silas F. Seadler, Gerald J. Shea, George P. Skouras, Spyros S. Skouras, Joseph R. Vogel, Richard F. Walsh, Robert M. Weitman and Francis M. Winikus. Canada Seeks Better Newspaper Coverage TORONTO, Jan. 12. — Following the expansion of amusement sections in Toronto evening papers, which resulted from negotiations between the press and film executives for improved film coverage, Clare J. Appel, executive director of the Canadian Motion Picture Distributors Association, has sent a brief on developments, to other key centers across Canada. Appel, who had a leading role in the preliminary talks here, suggested to presidents of Film Boards of Trade in each film exchange city that representative trade committees be organized to discuss with local newspaper editors the readership value in brightened theatre pages, using the Toronto case as an example. One point stressed was the removal of store, dancing school and other advertisements, which had no relation to entertainment, from theatre pages as had been done in Toronto. 'Cinerama Holiday* Premieres Feb. 8 The Louis de Rochemont production of "Cinerama Holiday" will have its world premiere at the Warner Theatre on Feb. 8, the sponsoring Stanley Warner Corp. announced. A record of 2,165 showings of the Lowell Thomas-Merian C. Cooper picture, "This Is Cinerama," will end the preceding Sunday. The story of the new Cinerama picture concerns a young American couple, John and Betty Marsh of Kansas City, and their adventures in Paris and Switzerland, and Fred and Beatrice Troller of Zurich, who discover the wonders of America. The de Rochemont production of "Cinerama Holiday" will have subsequent openings in Detroit on Feb. 15, Pittsburgh on Feb. 16, Philadelphia on Feb. 17 and St. Louis on Feb. 18. Cinerama Field Staff Concludes Sessions A two-day series of meetings by Stanley Warner Corp. executives to indoctrinate the Cinerama field force of seven cities in the advertising, publicity and promotion plans of the forthcoming "Cinerama Holiday," has been concluded here. The campaign was outlined by Stanley Warner executives including Samuel Rosen, executive vice-president ; Harry Kalmine, vice-president ; Harry Goldberg, director of advertising and publicity for Stanley Warner; Everett Callow, advertising-publicity director for Cinerama ; Lynn Farnol and Philip Miles, public relations representatives for Cinerama ; Herb Hauser of the Monroe Greenthal advertising agency, and Clifford Giesseman, director of group sales and assistant to Lester B. Isaac. Isaac, general manager in charge of Cinerama exhibition chairmanned the conference. Key Cities Represented The field force included Red King and Rudy Kohen, Boston ; Robert Fitzgerald, Hal Grossman and Ellen Koehler, Philadelphia ; William Green, Frank Upton and Perle Dane, Detroit; Hariot Stem and George McMillan of Washington, M. L. Plessner, Clare Landau and Ray Conner, St. Louis ; Arthur Manson, Bob Suits and Regis Bryson, Pittsburgh ; Zeb Epstin, division manager of the Washington, Philadelphia and Pittsburgh region, and Sam Pearlman, Dan Davenport and Jack Payton of New York. A second series of conferences for the field force of Minneapolis, San Francisco and Los Angeles is being scheduled for the near future. 'Zanzibar' to World Universal's "West of Zanzibar," will open at the World ; Theatre here on Monday, it was announced. On 'Underwater!' Mervin Houser, executive assistant to Perry Lieber, RKO's national director of publicity and exploitation, has arrived here to set up the advertising and promotion campaigns for Howard Hughes' "Underwater !" Houser came directly from Silver Springs, Fla., where he and Lieber arranged the underwater premiere of the SuperScope-Technicolor production. SAG May End Pact With Lupino-Young From THE DAILY Bureau. HOLLYWOOD, Jan. 12.— Filmakers, Inc., inactive company owned principally by Collier Young and Ida Lupino, has been served a 60-day notice of contract cancellation by the Screen Actors Guild, SAG executive secretary John L. Dales announced today. The cancellation means that no member of the Guild may work for the company, after cancellation date, until the company "makes satisfactory arrangements with the Guild, and a new contract is signed." The cancellation, Dales said, was voted by the SAG board because Filmakers, Inc., sold the 1950-made theatrical picture, "Never Fear," to television (under the title "Young Lovers") without arranging with the SAG for additional payments to the actors in the film. Negotiating, Says Young Young today told the press, "Negotiations are now in progress toward an amiable solution," adding that he confidently expects the matter will be ironed out. The SAG action does not affect in any way Filmakers Productions, Inc., or Filmakers Releasing Organization, in which Irving H. Levin, president of the latter, is majority stockholder. Branson's Father Dies in Nebraska Charles Branson, father of Walter Branson, world-wide sales manager for RKO Radio Pictures, died yesterday morning at the age of 80 in Stanton. Neb., the elder Branson's home town. Walter Branson, accompanied by his wife, left here yesterday for Stanton to attend the funeral services. Charles Branson is survived by his wife and another son, Willard. Maurice Wolf III BOSTON, Jan. 12. — Maurice N. Wolf, retired public relations representative for M-G-M is gravely ill in the Baker Memorial Hospital of Massachusetts General here. 'Go See' for 'Prince' Twentieth Century-Fox's "Prince of Players" in CinemaScope has been selected as the "Go See Picture of the Month" for January in the New York subway system. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor. Published daily except Saturdays, Sundays and holidays by Quigley Publishing Company Inc 1270 Sixth Avenue, Rockefeller Center. New York 20, N. Y. Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martin Quigley, President; Martin Ouitrlev Tr Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary; Al Steen, News Editor; Herbert V. recke. Advertising 'Manager; Gus H. Pausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor Hollywood 7-2145, Chicaeo Bureau 120 South LaSalle Street, Urben Farley, Advertising Representative, FI 6-3074. Washington, J. A. Otten, National Press Club Washington, D. C London Bureau 4 Golden So. London W. 1; Hope Burnup, Manager; Peter Burnup, Editor; cable address. "Quigpubco, London." 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