Motion Picture Daily (Jan-Mar 1955)

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1955
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000106
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FREE ACCESSORIES! 1. FREE KITS Containing 1-sheet, over-the-wire streamer, stickers, buttons, "How To Sell" booklet, press book and other items. 2. SPECIAL TRAILER M-G-M Stars pay tribute to your theatre. Scenes from many pictures. 3. COLORFUL 40 x 60 POSTER Eye-catcher for your lobby. 4. RADIO PLATTER 15 minutes running time. Comprising highlight commentary on the "Celebration." 5. FREE 24-SHEETS Center display is a "Celebration" announcement. Nine titles are spread around it in simulated marquee effects. 6. PRESS BOOK Ads, publicity and exploitation suggestions. 7. "HOW TO SELL" BOOKLET Handy pocket-size compendium of promotions for "Celebration." 8. GIANT 40 x 80 LOBBY STANDEE For first run theatres in larger cities. IT'S EASY TO GET A "SPONSOR" You will find it easy to get your Chamber of Commerce, Rotary, Kiwanis, Lions or other civic organization to propose the "Salute" and assume leadership and sponsorship for this tribute to the local movie theatre. NEWSPAPER, TV, RADIO COVERAGE Having arranged for your "sponsor," provide news story for the press, TV, radio, etc. (Sample story in Press Book). GET THE PRESS BOOK Ask your M-G-M Branch for the Celebration Press Book and the handy pocket-size "How To Sell" Booklet. Read them carefully. Everything is covered in detail in them. LUNCHEONS TO HONOR THEATRES The regular luncheons of your civic clubs can be turned into "Salute" affairs honoring exhibitors. (Speech data in Press Book) . SEE "WARD MARSH STORY" In the press book is a story of the history of the movies in Cleveland. This is a good example of how a local history of the movies, starting with the very first film theatre, can be made an interesting newspaper feature in your town. Nearly every place has a comparable local story to tell. MAKE UP SPECIAL MATERIALS While M-G-M is providing complete FREE accessories, many exhibitors will want some special locally produced items— special "Salute" trailer, window and pole cards, etc. (See Press Book for copy suggestions). OPENING NIGHT CEREMONIES Plan a gala occasion with lights, local band, special guests. NEWSPAPER COOPERATION Seek editorial comment based on community angle. Contact advertising manager to sponsor cooperative page with stores under a Celebration headline. This would include display of current and coming attractions. SCHOOL TIE-UPS Because of community importance, ask assist from high school publications; arrange forums on radio or TV for general movie discussion, levelling on Celebration attractions. Request cooperation of teachers, use of bulletin boards; tie-in with important local sports events where a banner or score-card or leaflets may be used. LOBBY IDEAS Make up lobby panel with star heads with caption: "Send Your Greetings To The Stars. Sign Here and Share in M-G-M's 1955 Motion Picture Theatre Celebration." List your pictures on extra side panel and indicate that signatures will be sent to studio. DRESS UP FRONT Give theatre festive air by "flying" strings of pennants up from marquee. Give your theatre a gay, inviting appearance for your Celebration. MERCHANDISING OPPORTUNITIES January White Sales, February Furniture Sales, Washington's Birthday, Lincoln's Birthday, St. Patrick's Day, Easter— all of these occur during the period of M-G-M's Celebration. Tie-in with them for store events, windows, co-op ads.