Motion Picture Daily (Jan-Mar 1955)

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Friday, February 25, 1955 Motion Picture Daily 7 anamorphic lens ONLY THE SUPERB HILUX-VAL GIVES YOU ALL THESE FEATURES 1. HILUX-VAL gives more light than any other variable anamorphic lens. 2. HILUX-VAL is the only lens that will perform without vignetting, and with either the 2 25/32" and 4" dia. projection lenses, interchangeably. 3. HILUX-VAL'S Dual-Knob Control assures you of maximum screen coverage, no moving of projector! 4. HILUX-VAL is manufactured by one of the world's largest and oldest manufacturers consistently supplying the motion picture industry with recognized products and reliable service for generations. Available at a price that is unequaled for a fine quality anamorphic lens, thru your supply dealer only. Price includes support brackets, storage case, corrector lenses, lens caps and cleaning brush; truly a complete package! PROJECTION OPTICS CO. Wherever Fine Optics are Important 330 Lyell Avenue Rochester 6, N. Y. In the THEATRE Equipment A IMofreshwnewut World . . • . . with RAY GALLO R3WE SPACARB, Inc., New York, has announced a new three-flavor, 600-cup automatic drink dispenser. Tabbed the D-600 model, it is now in full production and available for immediate delivery, according to I. H. Houston, Rowe Spacarb president. The new machine contains all the special features of the company's other models, including an illuminated Fiberglas display, "Mix-a-Drink" (a device which permits the customer to mix flavors while the drink is flowing) and "Select-O-Carb" (a device designed to meet the precise individual standards for nationally advertised drinks). New features include an improved carbonator ; refrigeration for all syrup ; one-piece spun-metal syrup wells ; a coin changer mounted inside the machine and a simplified cup dispenser. • Milt Sherman has been named director of advertising and sales promotion with headquarters in Chicago for the Raytone Screen Corp., Brooklyn, N. Y. The announcement was made by S. Shurpin, Raytone president, who also reports that the company's 1955 expansion program has made it advisable to maintain offices in both New York and Chicago. The company recently set up a new factory Milt Sherman in Lombard, 111., to manufacture its projection screens. Sherman was last employed as advertising manager of Radiant Mfg. Corp. of Chicago. • Motiograph, Inc., Chicago, has announced the appointment of W. Douglas Matthezvs to a newly created post of vice-president and general manager. The promotion is said to be part of an internal reorganisation to achieve better supervision and control of the expanding manufacturing activities of the companies. The duties of Matthews, formerly treasurer of the company, are being taken over by John J. Butters, accounting head of the firm who will notv function as secretary-treasurer. • S. O. S. Cinema Supply Corp., New York, has made improvements in its "Moy" machine for edge numbering and coding film. The machine is designed to simplify the task of checking film titles and footages. It eliminates, for instance, the necessity of using film "originals" for editing by substituting a work print which can later be matched with the original by edge numbering. At television stations, also, the problem presented by replacement of titles by commercials in films can be solved by edge coding. The new model of the Moy machine features an improved inking system. • Klopp Engineering, Inc., Livonia, Mich., has a new coin-change maker designed to increase usage of coin-operated vending machines (such as those for drinks and candy) by making the proper coins readily available. It can be mounted on the wall, counter or stand. A hood is also available for weather protection when placed in outdoor locations. Four models of the changer are available for providing change for quarters, dimes and nickels. CHECK-LIST for the BEST* SCREEN *RAYT0NE H1LUX, of course! NEW FORMULA. Now a newly developed surface with greatly improved side lighting. Raytone Hilux, means even light distribution. SEAMLESS CONSTRUCTION, is guaranteed by The Raytone Hilux. BRIGHTNESS is a must and the Raytone Hilux guarantees enough reflection for CinemaScope and wide angle projection. COMPLETE UNIFORMITY, never a I streak or blemish. Guaranteed to be perfect when it reaches you. Easy to install. MAXIMUM RECOMMENDED LIGHT RETURN is another absolute requirement which is guaranteed in the Raytone Hilux. DURABILITY, the Raytone Hilux is tough and tear proof . . . will last years! TRUE COLOR RENDITION, richer, more natural pictures on the Raytone Hilux. REASONABLE PRICE. See your regular dealer . . . learn how reasonably you can buy the Raytone Hilux. ABSOLUTE GUARANTEE! Yes, the r Raytone Hilux is guaranteed to meet all claims and satisfy you completely—or you pay nothing for the screen ! These are the "musts" for efficient screen performance . . . the kind of performance that keeps your patrons happy . . . and buying tickets. For your Raytone Hilux Screen, see your regular theatre dealer today. R AY TON E SCREEN CORP. 165 Clermont Ave., Brooklyn 5, N. Y. MIDWEST: L. E. Cooley, 408 S. Oak Park Ave. Oak Park, III.