Motion Picture Daily (Jan-Mar 1955)

Record Details:

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M-G-M Presents in THE PRODIGAL Starring LANATURNEREDMUND PURDOM LOUIS CALHERN With AUDREY DALTON • JAMES MITCHELL • NEVILLE BRAND WALTER HAMPDEN -TAINA ELG • FRANCIS L. SULLIVA JOSEPH WISEMAN SANDRA DESCHER Screen Play by MAURICE ZIMM Adaptation from the' Bible Story by JOE BREEN, JR. and SAMUEL JAMES LARSEN Photographed in EASTMAN COLOR Directed by RICHARD THORPE • Produced by CHARLES SCHNEE PRODIGAL" SHOWMANSHIP! BIG PROMOTION THAT SELLS M-G-M's GIANT SHOW Sneak Previews in San Francisco and Berkeley, California, gave audiences the first viewing of M-G-M's mighty attraction. From the enthusiastic reaction in both cities it is obvious that this tremendous show which was two years in the filming and which cost a fortune to produce is destined to be a field day for showmen and public alike. M-G-M has used every resource of promotional showmanship to launch it with the bigness it inspires. ARMOUR'S BIG $100,000 PRIZE TIE-UP One of the most extensive publicity tie-ups in film history. $100,000 Prize Contest. 50,000 Special Kits for Armour & Company dealers spanning the nation. Kits contain special 1-sheet for window display, streamers, data on contest. The First Prize, a completely equipped home, will be shown for 17 days on NBC-TV's "Home Show." Six Dodge cars for weekly prizes offer continuous Dodge dealer tie-ups. Contest advertised in Life and many other top circulation publications, as well as on TV and radio and in newspaper co-op ads locally. 3,000 Armour field men will cooperate with theatres in promotion. Many other angles are described in "Prodigal" press-book. M-< rial