Motion Picture Daily (Jan-Mar 1955)

Record Details:

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LEFT: This gorgeous painting is seen on posters, lobby murals, in ads, and many other selling aids. TICKET-SELLING! M-G-M provides you with sensational materials to work with. Here are some of them: 60 x 80 STANDEE Put this exciting display in your lobby far in advance. It sells bigness of spectacle, romance and feminine allure. 40 x 60 LOBBY MURAL A magnificent full-color reproduction of the scene shown above available for many lobby and other promotional uses. THREE TEASER TRAILERS In addition to the regular trailer there are three flash color teasers, brief enough to slip into program several weeks ahead. They are: "Fertility Rites of Pagan Love Temple," "The Human Wheel of Fortune" and "Destruction of the Love Temple." 15-FOOT LOBBY STREAMER Another fine special accessory for your lobby selling. LANA TURNER POSTCARD Similar to the Ava Gardner "Mogambo" photo-postcard, Lana Turner's breath-taking "Prodigal" costume makes an attentiongetting card for local mailing. LIFE-SIZE LANA TURNER CUT-OUT Seldom such an opportunity for cut-out in lobby or other tie-ups as this eye-catching life-size Lana Turner photo in the much discussed bead costume. ADVANCE VISUAL SELLING M-G-M sent special "Color Photo-Viewers" to 300 newspaper contacts and 300 TV outlets together with sets of color slides to acquaint the nation's best publicity sources with the magnitude of the attraction and the exotic appearance of Lana Turner. Additional slides are being sent to maintain the interest. TEASER 1-SHEETS MONTHS AHEAD In many lobbies throughout America a special 1 -sheet has carried the message: "1955 Is The Year of 'The Prodigal'." LUX NATIONAL CAMPAIGN A Lux tie-up with "The Prodigal" is carried to millions of homes by way of full page ads in the four big Sunday Magazine Supplements, This Week, Pictorial Review, American Weekly and Parade. GENERAL MILLS 250,000 PACKAGES Enclosed in 250,000 Kix Cereal boxes is a "Prodigal" tie-up sponsored by General Mills. LUSTRE CREAM IN NATIONAL MAGAZINES Full page ads in Life and 19 leading national publications give terrific circulation to "Prodigal" in the Lustre Cream tie-up. COSTUME TEASER FOR EDITORS One of many space -getters in newspapers was sending one bead from Lana Turner's costume in a small box to editors from Coast to Coast. "HUMAN WHEEL OF FORTUNE" FLOAT One of the most unusual and most expensive travelling promotions ever to attract the throngs is the M-G-M float "Wheel of Fortune" with its beautiful girls. Inspired by the exciting episode from the picture, it will cover 35 to 40 key cities of America, disseminating its publicity in wide circles therefrom.. (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound)