Motion Picture Daily (Jan-Mar 1955)

Friday, March 25, 1955 Motion Picture Daily n CAN GIVE 5 STAR PROJECTION A complete, dependable line of lenses by the world's only manufacturer of optics solely for projection. est possible resolution, for those who want the very finest projection. In all diameters. Write for new catalog. * HILUX-VAL The world famous variable anamorphic lens which is rapidly replacing earlier makes and models, and the only anamorphic to fit all diameter lenses, interchangeably! * HILUX f/1.8 The world's standard for fine projection, an anastigmat at a reasonable price, designed especially for wide screen projection. * SUPERLITE An economical lens of good quality, used widely for CinemaScope projection. * Since 1919 the Projection Optics Co. has pioneered in the development of lenses almost exclusively for projection — for opaque projectors, professional 35 mm, 16 mm and 8 mm. Over thirty-five years of projection experience are behind every lens we make — assuring you that you are getting the finest projection humanly possible, when your lens is made by Projection Optics. PROJECTION OPTICS CO. Wherever Fine Optics are Important 330 Lyell Avenue Rochester 6, N. Y NBC to Dedicate Color TV Center From THE DAILY Bureau BURBANK, Cal., March 24.— Gov. Goodwin J. Knight of California has designated next week as "NBC Color Television Week" .in honor of the opening of NBC's new color city here on Sunday. Official dedication ceremonies will take place during the telecast of the NBC-TV spectacular, "Entertainment 1955," Sunday, 7 :30 to 9 p.m. (EST). In a statement, Gov. Knight said : "The National Broadcasting Co. on March 27, 1955, is dedicating Color City in Burbank as its West Coast headquarters for color television production, thus providing a sparkling new showcase for the great entertainment industry of our state. "We in California are justifiably proud of the leadership which our state has taken in this new medium of communication. Some of the finest programs offered nationally originate in our cultural and entertainment centers and thus contribute to the high regard in which our state is held throughout the nation. When Color City is dedicated with a special color telecast, an even greater era in California's leadership in the entertainment field will open." "Entertainment 1955" will be presented in compatible color and black-and-white with a cast which includes Jimmy Durante, Dinah Shore, Bob Hope, Helen Hayes, Fred Allen, Judy Holliday, Ralph Edwards, Pat Carroll, Buddy Hackett, Leontyne Price, Charlton Heston and John Derek. Describe New Color TV Tubes at IRE Convention The development of two new color television tubes, one for the receiver and one for the camera, was reported yesterday at the closing session of the national convention of the Institute of Radio Engineers. A color picture tube with a picture brightness said to be three to four times greater than those used in current color receivers was described in a paper presented by M. E. Amdursky, R. G. Pohl and C. S. Szegho of the Rauland Corporation, a subsidiary of Zenith Radio Corp. The new tube has been made in 19-inch round and 24-inch rectangular sizes. A single color television camera tube which does the work of the three tubes used in present day cameras was reported under development by RCA Laboratories. The new tube is reported to be capable of responding to all three primary colors at once instead of just to a single color. The development was announced in a paper presented by P. K. Weimer, S. Gray, H. Borkan, S. A. Ochs, and H. C. Thompson of RCA. A system by which radar information may be transmitted by ordinary telephone lines from a distant radar station to a radar viewing screen was disclosed by C. W. Doerr and J. L. McLucas of Haller, Raymond and Brown, Inc. At the present time coaxial cables or expensive microwave relay systems are required for this purpose at airports and for radar networks. Art Direction Tie-ups On New Pictures Planned HOLLYWOOD, March 24.— Adoption of a policy of sending screen art directors out around the country to work with theatremen by tying up the sets and decorations in current pictures via talks before key women's groups would pay off heavily in picture exploitation and general good will for the whole industry, Joe Wright, himself an art director, has charged. He plans to foster such a move. cu£dCe*tce&f CHECK-LIST for the BEST SCREEN ♦RAYTONE HILUX, of course! NEW FORMULA. Now a newly developed surface with greatly improved side lighting. Raytone Hilux, means even light distribution. SEAMLESS CONSTRUCTION, is guaranteed by The Raytone Hilux. BRIGHTNESS >s a must and the Raytone Hilux guarantees enough reflection for CinemaScope and wide angle projection. COMPLETE UNIFORMITY, never a \ streak or blemish. Guaranteed to be perfect when it reaches you. Easy to install. MAXIMUM RECOMMENDED LIGHT RETURN IS another absolute requirement which is guaranteed in the Raytone Hilux. DURABILITY, the Raytone Hilux is tough and tear proof . . . will last years TRUE COLOR RENDITION, richer, more natural pictures on the Raytone Hilux. REASONABLE PRICE. See your reguI j lar dealer . . . learn how reasonably | you can buy the Raytone Hilux. j ABSOLUTE GUARANTEE! Yes, the v Raytone Hilux is guaranteed to meet all claims and satisfy you completely—or you pay nothing for the screen ! These are the "musts" for efficient screen performance . . . the kind of performance that keeps your patrons happy . . . and buying tickets. For your Raytone Hilux Screen, see your regular theatre dealer today. RAYTONE SCREEN CORP. 165 Clermont Ave., Brooklyn 5, N.Y. MIDWEST". Raytone Screen Corp. 401 West St. Charles Rd., Lombard, III.