Motion Picture Daily (Apr-Jun 1955)

Page scan 000477 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Apr-Jun 1955
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000477
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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mil P PRE-TESTED! A PROVEN SUCCESS! FIRST DATES ARE OUTSTANDING! Ask Your M-G-M Branch! THE NEATEST TRICK OF THE SEASON! A whole new generation wants to see it. Others want to renew happy memories of it. And Judy Garland sings "Over The Rainbow" in it. So M-G-M brings you the joyous entertainment. SALT LAKE CITY-3rd Week! Doing almost 3 times average re-release business. NEW YORK CITY Close to record holder of Normandie Theatre. Off to a long run. INDIANAPOLIS Re-release terrific. Doing NEW picture business and topping many new attractions of the past year. COLUMBUS First week equals "Executive Suite." Doing TWICE the average re-release business. JOY WITH JUDY! m RPii^ a "OZ" PROMOTION IDEAS! TRAILERS: Endorsement over P. A. system. Advance teaser copy trailer followed by regular trailer. "OVER THE RAINBOW": Song was plugged several weeks in advance inside the theatre and in the lobby. LOBBY: Cut-out letters over entrance doors. 40 x 60 in foyer. Illuminated still and cut-out board. NEWSPAPERS: Critics urged to re-review the picture. Enlist aid of movie editors. RADIO AND TV: M-G-M Records and Decca have albums and window display cards. WINDOW DISPLAYS: Travel agency tie-up. "Happy Land of Make Believe to Happy Land of Sunshine." BOOK STORES: "Oz" books. Good displays for windows and ads. SCREENING: For staffs of college and high school newspapers, also for Teen Council. MAILING: To membership of local Film Society and to local women's clubs for bulletin boards. BALLY: Walking book used several days before opening, also at schools. LIBRARIES: Natural for local library tie-up with stills. SPONSORSHIP: One individual, amusement editor or columnist makes the appeal that it was by his personal intervention that the picture has been brought back. He continues to plug it, arranges stunts. CHILDREN'S SHOW: A popular local TV children's show stages a contest, "Why I Like This Show." Prizes are tickets to a special screening Saturday morning. GET FREE PRESS BOOK FROM NATIONAL SCREEN SERVICE. M-G-M presents "THE WIZARD OF OZ" starring JUDY GARLAND • Frank Morgan • Ray Bolger • Bert Lahr • Jack Haley • Billie Burke • Margaret Hamilton • Charley Grapewin • And The Munchkins ♦ Color by Technicolor • A Victor Fleming Production • Screen Play by Noel Langley, Florence Ryerson and Edgar Allan Woolf' From the Book by L. Frank Baum Lyrics by E. Y. Harburg • Music by Harold Arlen • Directed by Victor Fleming • Produced by Mervyn LeRoy A Metro-GoldwynMayer Masterpiece Reprint Have you mailed your Audience Awards Nominations?