Motion Picture Daily (Apr-Jun 1955)

Record Details:

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A GALA turnout of stars, civic dignitaries and exhibition leaders was at the Capitol Theatre on Broadway last evening for the plush preview of Stanley Kramer's "Not As A Stranger," United Artists release starring Olivia de Havilland, Robert Mitchunt, Frank Sinatra, Gloria Grahame, Broderick Crawford and Charles Bickford. The widely-heralded production, fanfared by a jumbo $1,200,000 campaign, will be premiered at the Warner Beverly in Los Angeles tonight in a colorful opening beamed to millions across the country via a 76station NBC-TV network. At the right are shown, left to right, Mrs. George Schaefer, Jr.; George J. Schaefer, producers' representative; Silas F. Seadler, M-G-M advertising manager; Mrs. Ingrid Seadler, and Joseph R. Vogel, vice-president of Loew's, Inc. Dave Garroway, whose NBC-TV program, "Today," will broadcast films of the Hollywood premiere of "Not As a Stranger," arrives with Betty Furness. Randforce Theatres executive Emanuel Frisch, with Mrs. Frisch, was among exhibitor leaders at the advance showing of the long-awaited Kramer production. Gloria Grahame, who co-stars in "Not As a Stranger," is greeted by Arthur B. Krim, president of United Artists. Miss Grahame served as hostess to the celebrity-studded preview audience. Broadway crowds jam the front of the Capitol to glimpse the arrival of stars and celebrities attending the preview. The glittering film event drew blanket television, radio and news coverage. (Advt.)