Motion Picture Daily (Oct-Dec 1955)

Record Details:

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ABOVE: 24-Sheet teaser TOPS "BLACKBOARD JUNGLE" IN DENVER AND CLEVELAND. GREAT IN HOUSTON. BIG EVERYWHERE. BOOK IT FAST TO CAPITALIZE ON M-G-M's GIANT NATIONAL CAMPAIGN! (At Press Time! Third Highest Gross in past 3 years in Minneapolis!) REACHING 207 MILLION MAGAZINE READERS! A costly campaign in national magazines includes a 2 -color page in Life, Look, Collier's; a page in Saturday Evening Post, Time, Parents', The Saturday Review, American Bar Association Journal and 9 leading fan magazines. Also M-G-M's famed "Picture-of-the-Month" column in Look, American, Good Housekeeping, Cosmopolitan, Collier's, McCall's, Parents', Redbook, Seventeen, True Story. Plus "Lion's Roar" column in Saturday Evening Post. BILLBOARDS ADD COUNTLESS MILLIONS MORE! M-G-M's startling teaser 24-sheets in Atlanta, Baltimore, Boston, Buffalo, Chicago, Dallas, Memphis, Nashville, New Haven, New Orleans, Oklahoma City, Omaha, Philadelphia, Portland, Ore., Richmond, St. Louis, Salt Lake City, San Francisco, Seattle. RECORD-BREAKING NEWSPAPER COVERAGE! Sock campaign, teasers and display nationwide. RADIO, TV ADD MILLIONS TO PENETRATION! Exciting radio spots and TV footage play important part in nationwide ticketselling ! NATIONWIDE PUBLICITY GROWS GREATER DAILY! A natural for publicity and interviews. Screenings of picture for opinionmaking personalities in journalism and law. Radio and TV appearances by Don M. Mankiewicz, author of the prize novel, Arthur Kennedy, one of the stars and Mark Robson, director. Plus long-distance interviews. (Available in Perspecta Stereophonic or 1-Channel Sound)