Motion Picture Daily (Oct-Dec 1955)

Telem'sion Today The Show-Makers Monday, October 17, 1955 Motion Picture Daily Hans Conreid will be Gen. Francis Marion, "The Swamp Fox" on the DuPont Cavalcade Theatre October 25, oh ABC-TV. Featured will be Xancy Hadley, Ron Randell and Paul Brinegar. Joe Walker, 19 years old and a recent discovery, is the loinner of a talent search for a featured role in "Doctor Hudson's Secret Journal," television series produced by MCA TV, Ltd., Film Syndication Division. Charles Boyer %vill play the lead in "Let the Chips Fall" on the Four-Star Playhouse over CBSTV October 20. Paul Laughton, Rhys Williams and Jean Willes are featured with him. Roy Kellino directs from a script by Dick Carr. Phyllis Avery is to be in "The Girl Who Scared Men Off" on the Schlitz Playhouse of Stars October 21 over CBS-TV. Siegfried Herzig adapted from a story by George Carousso. Virginia Grey, De Forrest Kelley, Olive Sturgess, Gilmore Bush are in Wednesday's The Millionaire episode, titled "The Story of Iris Millar." It's a family party on Alfred Hitchcock Presents October 30, YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any further information, address: TED MAKKOVIC. SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20. N. Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE. HOLLYWOOD. CAL. HOLLYWOOD 9-6161. EXT. 640 with daughter Pat Hitchcock starring in father's "Into Thin Air," suspense number from Alexander Woollcott's "The Vanishing Lady," famed short story. It's on CBS-TV. Don Medford directed, with adaptation by Marian Cockrell. Betty Hutton, who makes one of her infrequent television appearances October 25 on NBC-TV's "The Chevy Show," will have as guest stars Sophie Tucker and Jimmy Durante. Loretta Young, who has been ill since last April, will be well enough to face the cameras in November, when she will once again headline her filmed "Loretta Young Show." During Miss Young's absence, some of Hollywood's top stars have been pinch-hitting. BRITISH TV LONDON: Opening salvoes in the sponsored vs. non-sponsored battle for viewers have been fired. On Channel 9, AR ( Associated-Rediffusion) and AB (Associated Broadcasting), within days of the first commercial TV programme going on the air, were wooing viewers with such programmes as — I Love Lucy, Dragnet, a Scotland Yard series starring Boris Karloff, Roy Rogers, Liberace and stars Tommy Trinder, Gracie Fields and Guy Mitchell. The B.B.C. on Channel 1, retaliated with three new shows — all originating from America — I Married Joan starring Joan Davis, the Gracie Allen show and This Is Your Life. But biggest difference between the programmes has been commercial TV's introduction of giveaway shows — four in four days. AR has Take Your Pick run by Michael Miles and Hughie Green's Double Your Money. AB has People Are Funny, visual version of the Radio Luxembourg show; and Beat The Clock from Sunday Night At The London Palladium. B.B.C. regulars have seen nothing like it. Indeed it has been officially stated that the B.B.C.'s give-away shows will be modest. Their view is that it is viewers' money they are using and that they are not at all sure that the viewer wants it given away. THORN Electrical Industries and Sylvania Electric Products, Inc., have formed the new joint company to begin large scale manufacture of tubes in Britain. Jules Thorn, chairman, says capital expenditure was upwards of £1 million with an equal investment by the two companies. Production of tubes is expected to begin in 12 or 18 months. —PETER BURN UP by TV Today GROWING TO LOVE YOU. Today's troupe, Wednesday, in the 21 Club, New York, at an NBC "welcome" of its "girl in the gray flannel suit," about whom the network trusted there had been much speculation and some mystery. Lee Meriwether fondles for the first time that ginger bundle in flannel, J. Fred Muggs. Her other co-workers, who now will have a woman to announce fashions and weather, and interview persons of putative interest, are Jack Lescoulie, Frank Blair and Dave Garroway at the right. Miss Meriwether has some qualifications: she is Miss America, 1955 — 20 years old, with the proper specifications. And she has a background of dramatic training and appeared last December on the Philco Television Playhouse. + TOWN TV HABITS UNDER MICROSCOPE Gerald Tasker, vice-president and director of research for Cunningham & Walsh, has with his researchers been carrying on a study of TV viewing Iiabits in New Brunswick, N. J., and brought forth what may be a pretty complete picture of American family life. New Brunswick was chosen because it is "an independent, self-contained community with good reception of New York's seven channels and is a mature market for TV in both set-buying and viewing habits." Among the things discovered was that 92 per cent of all New Brunswick housewives turn on their sets some time during the day or evening. Morning viewing has decreased, afternoon viewing has gone up. Between 5 and 7 P.M. the youngsters under 10 take over, but spend less time (about 11 hours a week Monday through Friday) watching than their older brothers and sisters who, with their later curfew, rack up 12 to 13 hours a week. Over-all televiewing, said Mr. Tasker, has increased, but the individual viewer is becoming more selective. Although folks in New Brunswick spend increasingly large amounts of time at their sets, more are readng magazines (50 per cent increase over last year) and more are going to the movies on week nights (60 per cent increase over 1954). He added, with no ominous intent: "Visiting and entertaining at home remain at a low level." ON MARK It will be "The Great Waltz" as the next in the Max Liebman Presents series, the NBC-TV Color Spectacular, Saturday, November 5, with Keith Andes as Johann Strauss, Jr., and Bert Lahr as special guest. Patrice Munsel will be the Viennese singer. "To Enrich Mankind" is the title of the 30-minute film presentation which will have its national television premiere over WPIX, New York, tonight at 9 P.M., EDT. The film, prepared for the American Society of Mechanical Engineers by Jam Handy, explores the role TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editors: Pinky Herman, Vincent Canby; Hollywood: William R. Weaver, Samuel D. Berns; Washington: J. A. Often; London: Peter Burnup; Photo Editor: Floyd E. Stone. of mechanical engineering in the development of modern living. "The Vice-Presidency — The Great American Lottery," an historical study of the nation's second highest office from colonial times to the atomic age, is the subject of the first Edward R. Murrow-Fred W. Friendly "See It Now" of the season, October 26 on CBS. 'PREVIEW your picture in modern luxury! 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