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Television
A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS
Spotlighting the News
What's On
> Broadcast Information Bureau's atest bulletin on the theatrical ilms available to television has some trends to report: no slowing down on the number of times TV rights to film properties change lands ; a roadblock for new releases in the restrictions imposed yy the American Federation of Musicians, and a general slowing lown in the number of theatrical features made available to TV in ;he last two months. For the record there are currently available '1,649 titles, including 1,287 westerns.
faking Stands
► Although any decision by the Federal Communications Commission on the issue of toll television :.s many months away, the subject, ,ike yeasty bread, continues to rise. Last week two totally unrelated organizations issued statements of policy that must inevitably have i bearing on the matter. Thurslay, the American Federation of Radio and Television Artists be:ame the first talent union to dedare itself on the issue, and leclared itself flatly against the Droposed medium because "it will reduce employment opportunities )f our members, will adversely iffect the entire entertainment industry and is not in the public nterest." A more oblique attack vas forthcoming from the Theatre Owners of America, already in die forefront of the anti-toll TV
COLOR ALERT
PRINCETON, N. J.: E. C. Anderson, executive vicepresident of the RCA Commercial Department, sounded the "color" alert here last week at a symposium of engineers representing most of the nation's television set manufacturers. Speaking of the vast increase in color programming, Mr. Anderson said : "All of this adds up to a concerted drive for the introduction of color on a nationwide basis. The result is certainly going to be a lively and swiftly growing public demand for color sets — a demand that everyone in the industry will be called upon to meet."
forces. The TOA went on the record as opposing the transference from free TV to theatre TV of such outstanding sports events as the World Series. Although many TOA members have theatre TV installations, the new policy is not too difficult to comprehend. It serves to undercut toll TV proponents' charges that exhibitors want to grab the best of free TV sports entertainment for their theatre screens.
Nielsens Back
► The leaves have turned and it's aspirin time again. The Nielsen people are out with a survev renort covering the two-week period ended September 24. Here's the way they ran in the too 10 evening ratings: The $64,000 Question, Ford Star Jubilee, Toast of the Town, Martha Raye Show, Disneyland, Dean Martin-Jerry Lewis Variety Hour. Robert Montgomery Presents, Producers Showcase ("Our Town"). Climax and The Perry Como Show.
Biq City Giveaway
► There's a television "giveaway" ruckus bre./ing in New York that could outdo any conceived by Louis G. Cowan and might have political implications only slightly less important than those in the tidelands oil controversy. It was announced Friday that Mayor Robert Wagner has given independent TV film producer Theodore Granik carte blanche to go through the files of all departments to get material for a semi-documentary film series— for free. Although the Mayor stressed that Mr. Granik would not have exclusive rights, other producers — who had sought such permission — pointed out the city thus was giving away "a goldmine" in rights, a statement backed by former Police Commissioner Francis W. H. Adams. Spice was added by the fact that Mr. Granik is "a long-time personal friend and former law associate" of the Mayor.
Under the Antlers
► The second annual western regional conference of the National Community Television Association will be underway at the Antlers Hotel in Colorado Springs tomorrow and Wednesday. The 100 or so representatives will discuss such time-honored subjects as public relations, advertising and business
practices, as well as such specialized topics as use of micro-wave facilities, radiation control and unauthorized boosters.
Pulse's Man
► Robert E. Kintner, president of the American Broadcasting Company, Wednesday will be toasted as the Man of the Year at the 14th annual luncheon of The Pulse, audience measurement research organization, at the Plaza in New York. Mr. Kintner will be cited for his part in bringing Disneyland and the Mickey Mouse Club to ABC and for having "welded programming and sales development to deliver vast audiences for the many distinguished programs featured by ABC."
"Annie" Comes to TV
► Norman Reilly Raine's famous "Tugboat Annie" series, first published by The Saturday Evening Post and later made into a classic motion picture starring Marie Dressier and Wallace Beery, will finally make the transition to television, as a series. Edward Small, who bought the rights to the
stories last year and who also is board chairman of Television Programs of America, announced last week that arrangements have been completed with Chertok TV for production of the series, to be made at General Service Studio and personally supervised by Jack Chertok. No stars have yet been named.
Whither Radio
► Exactly what has television done to radio? In a speech last week in New York before the eastern annual conference of the American Association of Advertising Agencies, Robert W. Sarnoff, NBC's executive vice-president, told some of the story. Admittedly pushing "Monitor" and the forthcoming "Weekday," new NBC radio concepts, Mr. Sarnoff said that since television "inherited the position of big attraction draw, radio is used to fill in during the many hours of the day when it is inaccessible or inconvenient, or too demanding. More and more, the audience relies on radio as a service — for companionship, reference, quick access to news, and for relaxed entertainment.
In Our View
THERE are a couple of cogent reasons why the sales message from CBS Television, to be found on the following pages, is of unusual significance. It illustrates the manner in which television, notably the top companies, make their advertising visually effective and stimulating. The advertisement under discussion does in the trade field, in an ad addressed to the business, what major television network advertising has done and is doing so effectively in the audience, or consumer, field.
"Television Today" brought the spotlight of its editorial attention to that subject in the issue of September 26 last, when, in a full page story illustrated with outstanding examples of the TV networks' approach, was cited the "new look" both in art work and in point of view. The point was made that the function of the television ad is to give people the news. Thus a bold, forthright and striking technique does just that, expertly.
And, too, CBS Television makes its case for utilization of the network's facilities by the potential sponsor simply, clearly, unencumbered by excessive verbiage and the kind of exaggerated claim and statement which loses force, if for no other reason than by inundating its needle of message in a haystack of words. It is a basic conception which may well and profitably carry over in manv directions.