Motion Picture Daily (Oct-Dec 1955)

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MOTION PICTURE DAILY OL. 78. NO. 92 NEW YORK. U.S.A., MONDAY, NOVEMBER 14, 1955 TEN CENTS Meet by Phone 411ied's New EDC Set for Early Start For Exchange of Film Terms' Information By AL STEEN CHICAGO, Nov. 13.-Members of ■Ulied States' Emergency Defense Committee will waste no time in putring their project into operation, Allied leaders said here in the wake j{ the national convention. The regional "watch dogs" will start immediately setting up the machinery for the exchange of information on film terms and the gathering of data for the Senate Small Business Committee hearings, it was said. When the EDC starts functioning, meetings will be held via a closed (Continued on page 8) FCC Rejects Bids On Deintermixture; 3 Members Dissent From THE DAILY Bureau Television Washington, Nov. Todau 13.— For the time being, ' y" at least, the Federal Communications Commission has turned down requests for deintermixture of VHF and UHF television channels. In a ieport issued over the weekend, a four-man commission majority rejected the petitions of 35 communities for deintermixture. UHF operators (Continued on page 10) Ogburn, Tomlinson Promoted by W.B. Ben Kalmenson, Warner Bros, vicepresident in charge of distribution, announced the promotion of Carroll Ogburn from branch manager in Jacksonville to branch manager in Atlanta. Ogburn succeeds Grover Livingston, recently promoted to Southeastern district manager. Kalmenson also announced the promotion of John B. Tomlinson from salesman in Jacksonville to branch manager there. Weekend Theatre Business 'So/id' With most New Yorkers celebrating a three-day Veteran's Day holiday weekend, exhibitors reported that the business registered at the principal Broadway showcases was "solid," "swell" and "at capacity" over the weekend. The Badio City Music Hall reported that business for M-G-M's "The Tender Trap," which opened last Thursday, should attain a high gross of about $105,000. No I.F.F.P.A. Opposition to Code See Conditions Most Favorable Now for Foreign Films in U.S. Poll on Theatre Business See Upward Trend Returning Shortly vcuit Officials Blame Current Dip On Product Lack; See Christmas Shift By MUBRAY HOROWITZ While theatre business throughout the country continues in its third month of sub-par volume, most circuit and independent theatre executives polled by — Motion Picture Daily believe that By J. A. OTTEN WASHINGTON, Nov. 13.— Agreement that optimum conditions currently exist for the selling of foreign films in the U.S., if the pictures are "proper" for the American market, was reached in a meeting here last week between foreign film producers and officials representing major segments of the American film industry. The general agreement was relayed to reporters by Renato Gualino, president of the International Federation of Film Producers Associations, following a meeting at the Motion Picture Association of America headquarters with U.S. film officials. Among those representing the U. S. industry at the informal talks were MPAA president Eric Johnston, Ellis Arnall, president of die Society of Independent Motion Picture Producers, Mitchell Wolfson, head of the Wometco Circuit and unofficially representing Theatre Owners of America, and Arthur Mayer, president of the Independent Distributors Association of America. Foreign film producers were told ( Continued on page 8 ) the line-up of new product beginning with die Christmas season portends an upward trend again at the box office. Among the circuits polled were American Broadcasting Paramount Theatres, Loew's Theatres, Stanley Warner, RKO Theatres, Brandt Theatres, Associated Prudential Theatres and Shea Enterprises. There was general agreement that the business decline since September has been due to what most exhibitor executives termed "a lack of a steadv flow of strong box-office attractions." Most agreed, too, that the big ones, despite the lower general level of business, still do sturdy business at the box-office. The consensus was that with the (Continued on page 8) Television Jodaii IN THIS ISSUE PAGE 11 ► TV as an advertising device slips a firm noose around Fort Wayne, survey guinea pig, in a sales presentation offered by the research forces of NBC. ► Britain, in some surveying of its own, offers some facts and figures on television's development in the Britsh Isles . . . Hollywood TV film producers look more closely into the Code situation. ► Names Making News in Television Today. British Attendance Declined in Quarter By PETER BURNUP LONDON, Nov. 13. Preliminary figures published in the government's "Monthly Digest of Statistics" reveal that British theatre attendance for the second quarter of this year was 307.700,000, a decline of 14,300,000, or 4.4 per cent, from the corresponding period in 1954. It was die lowest sec( Continued on page 6) Mrs. Griffith Will Leave Carolina T.O. Special to THE DAILY CHARLOTTE, Nov. 13.-Mrs. Lucille Price will succeed Mrs. Walter Griffith as executive secretary of the Theatre Owners of North and South Carolina. Official announcement of the appointment of Mrs. Price will be made ( Continued on page 8 )