Motion Picture Daily (Oct-Dec 1955)

6 Motion Picture Daily Monday, December 5, 195 when they read about it in woman's day they'll want to see it at their theatre! ALL THAT ALLOWS It's the same combination that made U-I's MAGNIFICENT OBSESSION such a magnificent success! The same bright young stars — Jane Wyman and Rock Hudson . . . the same dramatic advertising — in WOMAN'S DAY! WOMAN'S DAY is the big national magazine that's sold only at A&P stores. Its entire circulation is concentrated in major shopping areas — among families who patronize the big theatres. They'll all want to see U-Fs ALL THAT HEAVEN ALLOWS. The rest is up to you! gingerbread houses Oman's da the A&P magazine PICNIC (CONTINUED FROM PAGE I) to settle down in die small town on the Kansas plains, Academy Awardwinner William Holden adds lustre to his reputation as an effective and sincere actor. Memorable performances also are achieved by Kim Novak as Madge who wanted more than merely to be told how pretty she was; Rosalind Russell as the inwardly frustrated school teacher desperately approaching middle age; Arthur O'Connell as the finally ensnared bachelor; Betty Field as the mother who fervently wanted a better life for Madge, and Susan Strasberg whose demonstration of talent in the role of Madge's "clever" kid sister must surely send her well up the ladder to sceren stardom. The picnic, which is a big annual event of the small town, provides the CinemaScope cameras with a field day of opportunities. With plenty of activities to capture in color by Technicolor, the cameras never linger longer on any of them than is necessary for an interesting and amusing succession of character glimpses amidst the events of the day and then the illuminated evening at the picnic grounds by the river. When evening turns to night, the gaiety takes a dramatic turn, developing into the emotional happenings from then until dawn and the final decisions of the next morning. Carter leaves the town the way he came there, on a freight train; Madge decides against her opportunity to marry Carter's friend, the son of the owner of vast grain operations, and tells her mother she is taking the bus to Tulsa to marry Carter. In the closing shots, the freight train and the bus are seen from on high, wending their respective ways across the brilliant pattern of the Kansas plain toward the same destination, Tulsa. Some eyebrows may be raised at a few of the incidental lines of dialogue. "Picnic" obviously is not intended for children, but adults in the multi-millions will quickly put it in the "must see" category. "Picnic" as a motion picture is considerably more than a successful stage play transferred to film. Joshua Logan (who directed and co-produced the original play by William Inge) has demonstrated in his direction of the filmed production the great advantages of the art of the motion picture for the full-size theatre screen. The screen play is by Daniel Taradash, color by Technicolor, photography directed by James Wong Howe, and produced by Fred Kohlmar. Running time, 115 minutes. Adult classification. Release date not set. RAYMOND LEVY Reelect Mullin Head Of N.E. Unaffiliated Theatre Owner Unit Skouras BOSTON, Dec. 4.-Martin J. Mullin, president of New England Theatres, Inc., was reelected president of Allied Theatres of New England at the annual election of officers. Frank C. Lydon was reappointed executive secretary of the organization which includes executives from 250 motion picture theatres in the New England area. Allied Theatres of New England has no national affiliation. Vice-presidents elected were Samuel Pinanski, Charles E. Kurtzman, Benjamin Domingo, Harry Feinstein and Edward S. Canter. Stanley Sumner was elected treasurer and John J. Ford was elected board chairman. Directors elected were Walter A. Brown, Theodore Fleisher, Winthrop S. Knox, Jr., Joseph P. Liss and Richard Dolhyn. At the business meeting, the organization went on record firmly supporting the efforts of any and all recognized groups to abolish the "unfair and discriminatory tax" on motion picture entertainment. The organization also expressed serious concern about the lack of major productions being released at this time. ( Continued from page 1 ) issued by a company president since COMPO announced plans for its executive committee meeting on Dec. 15, when its status will be weighed. Asked about the Broadway stage property, "A Hatful of Rain," which deals with the narcotic problem, Skouras said that although Iris company had purchased the property, it will not handle it with the narcotic theme, unless the Production Code is amended to allow films of such nature. 'Carousel' Enhanced By 55mm: MacRae Additional pictorial ingredients will be found in the screen version of "Carousel," 20th Century-Fox's first film to be shot in 55mm., as compared to the stage version, Gordon MacRae, the star of the film, said here. The film, the cost of which was estimated at $5,000,000, was said by MacRae to leave less to the audience's imagination than the stage version, which could not take advantage of the outdoors, the roaming cameras and the large screen. JANE WYMAN and ROCK HUDSON the magnificent stars o "Magnificent Obsession" | teamed again in ALL THAT* HEAVEN ALLOWS : another magnificent box-office hit from Universal-International U-l and McCall's have teamed again to pre sell women and build solid box-office for you. McCall's has again been selected to carry U-I's advertising on ALL THAT HEAVEN ALLOWS (see it in the January issue) . . . and McCall's will carry the word to more than 10 million women in more than 4,500,000 homes . . . from coast to coast. McCall's The Magazine that talks to Women in terms of themselves and their families. Jifrhi :!)■ ,