Motion Picture Daily (Oct-Dec 1955)

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Jelevjsjon Jodgy The Show-Makers Monday, December 5, 1955 Motion Picture Vi Mary Healy, of the show business team of Peter Lind Hayes and herself, will join the panel of ABCTV's Masquerade Party for three weeks starting December 7. Robert Morley, stage and screen personality, will be on "live" television for the first time in "Edward My Son" on the United States Steel Hour over CBS-TV Wednesday, May 7. Ann Todd will co-star. It will be a Theatre Guild production, with Norman Felton handling the direction. Gene Raymond will take over as host-narrator of the TV Reader's Digest beginning with the program dated January 16. Doris Dowling will have an important role in the Cheyenne segment for Warner Presents to be telecast Tuesday, December 13. She plays opposite Clint Walker. Ida Lupino will appear in "One Way Out" on the Singer Four Star Playhouse Thursday, December 15 over CBS-TV. With her in the cast will be Scott Forbes, Frances Robinson and Gayle Kellogg. Roy Kellino directed from an adaptation by Dick Carr. Barry Fitzgerald will be a department store Santa in Alfred Hitchcock Presents for Sunday, December 18. The title is "Santa Claus and the 10th Avenue Kid," over CBS-TV. It was adapted by Marian Cockrell. Also cast are Bobby Clark, Arthur Space, Virginia Gregg, Justice Watson and Harrison Lewis. Eddy Arnold will be guest star on the third Grand Ole Opry on the ABC-TV network December 10. It will originate from Nashville, and will also feature Carl Smith, Hank Smow, Minnie Pearl, Rod BrasReld and Marty Robbins. Jerome Hines of the Metropolitan will be guest soloist on Voice of Firestone simulcast over ABC networks December 12. Dennis Day, Dave Garroway, Wally Cox, Jack E. Leonard, Bambi Linn and Rod Alexander will be in "Babes in Toyland" over NBC-TV December 2h Helen Hayes will head the list of notables paying tribute to producer-director George Abbott on NBC-TV's Colgate Comedy Hornnext Sunday night. FILMS IS FILMS, AND IN AN MEDIUM, AMORY DISCOVERS Coming to television from the film business, Charles Amory finds in his U. M. & M. company that he is still in the picture business. On the eve of a deal which may bring him the complete library (1,787 short subjects, up to 1950) of a major motion picture company, reported as Paramount, Mr. Amory remarked the other day one staple thing about television. It needs and will always need motion pictures, chiefly because they may be played over and over again. Mr. Amory sells his sh subjects with unlimited run rights. Smaller stations especially m have them on that basis "Furthermore," Mr. Amory claims, "in the foreign field, this is v important. The gross potential is such that foreign receipts proba will bring in more than domestic." He cited Brazil, with 19 television stations. "They look to Amei only for films. All these countries do. They look for films in their oH language. Most of the films in the short subject libraries of motl picture companies already are dubbed into native languages." Mr. Amory's firm has plenty of its own product these days: 'I "Sherlock Holmes" and "Paris Precinct" series of half-hour shows, si 12 others; "Tracers," and "TV Court" and its own 39 half-hour pi grams, "New Orleans Police Department," and the five-minute fihl 400 of them, "Do You Know Why." The company has a large production establishment in New Orleal with three sound stages, three full crews, cutting and editing rooms, am laboratories for 16 and 35mm. It is the amalgamation of Motion Picti Advertising Service of New Orleans, United Film Service of Kan; City, both in the screen advertising since 1920, and Minot TV, Inc.. later arrival all establishing a national television service. — F . E. S. FILM LIBRARY, one of the mostest. Charles M. An shows us some of the titles in a collection which be vast. We cannot quite make them out. COMMERCIALS ON THE SPOT Continued activity on production of new commercial spots, to freshen the advertising appeals for a variety of products, includes the following: A+ ACADEMY PICTURES, Inc. Ford Cars (J. Walter Thompson) Bufferin (Y & R) Tip Top (J. Walter Thompson) Snow Crop Foods {Ted Bates) Lux Detergent (J. W. Thompson) Franco-American Spaghetti (Ogilvy, Benson, Mather) At GEO. BLAKE ENTERPRISES White Owl Cigars (Y & R) Eastside Lager Beer (Warwick & Legler) Encore Cigarettes (Kudner) Jello Pudding (Y & R) Delco Batteries (Campbell-Ewald) Hunt's Dog Food (Ted Bates) At CARAVEL FILMS, Inc. Goodyear Air Foam Products (Kudner) Instant Postum (Y & R) Esso Gas (McCann Erickson) Nash Cars (Geyer) American Standard Plumbing (BBDO) Nabisco (McCann Erickson) At DYNAMIC FILMS Charles Antell Toilet Articles (Direct) Mrs. Bard's Bread (Tracy-Locke) Coty Lipsticks (Franklin Bruck) Bulova Watches (Direct) Feature Wedding Rings (Direct) At PETER ELGAR PRODUCTIONS Hills Bros. Coffee (N. W. Ayer) Chiclets (Ted Bates) Good Luck Margarine (BBDO) Bayer Aspirin (D.F.S.) Herbert Tareyton Cigarettes (H. M. Huckett) Dove Soap (Ogilvy, Benson & Mather) At ELLIOTT-UNGER-ELLIOTT Scott's Paper Towels (J. W. Thompson) Hazel Bishop Lipstick (Raymond Spector) Chesterfield Cigarettes (Cunningham & Walsh) Spick & Span Cleaner (Biow-BeirnToigo) Seaforth Shaving Cream (BBDO) At SARRA, Inc. Ciba Vitamin Tablets (J. Walter Thompson) Wesson Oil (Fitzgerald Adv.) Colonial Bread (Direct) Fisher Price Toys (Weill & Ebey, Inc.) Fluffo (Biow-Beirn-Toigo) Jax Beer (Fitzgerald Adv. Agency) At SCREEN GEMS Pall Mall (S.S.C.B.) Players Cigarettes (McKims Adv.) Curtis Candy Bar (C. L. Miller) Molson's Beer & Ale (Cock field Brown) At TRANSFILM Tide (Benton & Bowles) Robert Hall Clothes (Frank B. Sawdon) CBS TV Sets (Ted Bates) ALCOA (Fuller-Smith-Ross) RCA Records (Grey Adv.) Ballantine Beer & Ale (Wm.Est, At UPA Pictures Seabrook Farms (TV. W. Ayer)\ Amoco Gasoline (Joseph Katz Cc Airwick (Norman Craig & Kru mel) Minute Rice (Y. & R.) Piel Brothers Beer (Y. & R.) At UNITED WORLD FILMS Studebaker Cars (Benton & Bowles) Scott Tissues (J. W. Thompson General Electric Refrigerators (BBDO) Campbell Soups (Leo Burnett) Kellogg's Breakfast Foods (Kenyon & Eckhardt) Conoco Oil (Benton & Bowles) I FTP for COMPLETE ILM PROCESSING