Motion Picture Daily (Apr-June 1956)

2 Motion Picture Daily Wednesday, April 11, 1956 PERSONAL MENTION DON HARTMAN, Paramount producer, will leave Hollywood today for New York. • James E. Perkins, executive vicepresident of Paramount International, will arrive in New York today from Latin America. • Maurice Silverstein, regional director in Latin America for Loew's International, is in New York from Mexico City. • Herb Sterne, European press representative for Allied Artists, and Alfred St. Hilaire, unit photographer, left here for France yesterday. • Mike Connors, director of artists relations and publicity for Decca Records, will leave here today for Hollywood. • Steve Broidy, Allied Artists' president, has returned to Hollywood from here. Joseph Gould, United Artists advertising manager, will leave here tomorrow for Hollywood. • Herb Steinberg, Paramount exploitation manager, will arrive in San Antonio today from Chicago. • George Glass, executive of the Hecht-Lancaster Organization, will leave here tomorrow for Hollywood. • Spyros P. Skouras, president of 20th Century-Fox, will leave New York today for the Coast. • Morris Jacobson of Strand Amusement Co., Bridgeport, Conn., has returned there from Syracuse. • Jack H. Levin, president of Certified Reports, has returned to New York from Pittsburgh. • Foster M. Blake, Western sales manager for Universal Pictures, has left here for Hollywood. • Carole Mathews left for London yesterday from here via B.O.A.C. King-Size Pressbook Out for 'Alexander' Ford Wins Tide TV producer Art Ford, who has entered the theatrical film field, yesterday was granted the right to the title, "Juvenile Delinquent," following an arbitration hearing at the MPAA offices. Universal had protested the title on the grounds that it was similar to its forthcoming "The Lovely Delinquent." United Artists today will begin distribution to the nation's exhibitors 15,000 copies of the "jumbo" pressbook for Robert Rossen's CinemaScope production of "Alexander the Great," it is announced by Roger H. Lewis, UA national director of advertising, publicity and exploitation. Prepared by the UA pressbook department under the direction of editor Howard N. Carnow, the kingsize exploitation manual measures 18 x 24 inches and carries on its cover a full-color adaptation of the doubletruck ad being run in key newspapers across the country. Containing a detailed blueprint for both large and small situations, the "Alexander the Great" pressbook was designed to give ideas and materials for circus-style ballyhoo, merchant support, contests, special displays and school promotions. Ward Marsh, Editor, Honored in Cleveland CLEVELAND, April 10. About 125 industry members, of whom the majority were Northern Ohio theatre owners and managers, representing every circuit, attended the Ward Marsh testimonial banquet in the Carter Hotel here for Ward Marsh, motion picture editor of the "Cleveland Plain Dealer." Out-of-town executives present included Ernest Emerling, Mori Krushen and Charles McCarthy, all of New York, also John Royal, former Clevelander and one-time manager of the Palace Theatre. George Murphy, toastmaster, was Hollywood's personal representative. Many telegrams from producers on the coast were received. Speeches were delivered by Gov. Frank J. Lausche, Royal and Mayor Anthony Celebrezze. Film Council to Push Boycott of 'Boone' HOLLYWOOD, April 10. The AFL Film Council, at its regular weekly meeting, voted unanimously to continue the boycott against "Daniel Boone," filmed in Mexico, which the council took action against last week on the ground it was an example of "runaway production." SAG Approves Pact For FiveDay Week HOLLYWOOD, April 10. The Screen Actors Guild, in a mail referendum, voted 4,226 to 59 to approve the contract recently negotiated with the major studios providing a five-day week and increasing salary minimums retroactive to Feb. 1. Foundation Checks in Mrs. Zukor's Memory Jack Cohn, president of Motion Picture Pioneers, revealed yesterday that a number of checks made out to the Foundation of the Motion Picture Pioneers in memory of Mrs. Adolph Zukor had been received. Mrs. Zukor, who died last Saturday at the age of 80, was buried yesterday at Mt. Hope Cemetery, Hastings-on-Hudson. The checks were in lieu of floral offerings, which Mrs. Zukor's family had requested be omitted. Skouras Heads UJA Gift Committee Spyros P. Skouras will be the chairman of the corporate gifts committee of the Motion Picture and Amusement Division of the United Jewish Appeal of Greater New York, it was announced by Leon Goldberg, vicepresident of United Artists, over-all chairman of the division. Skouras, a leading figure in the philanthropic activities of the industry, was the guest of honor at the industry's annual dinner in behalf of UJA in 1954. He has for many years been an active UJA supporter and has served on many of the division's committees. In accepting the chairmanship of the committee, Skouras made a special statement to the industry, in which he said: "This year, more than ever before, we must make our greatest effort in behalf of the United Jewish Appeal. The cruel tensions which the refugees from the North African countries are daily undergoing in the border settlements of Israel are brought to our attention every morning in the daily press. For the relief, resettlement and in many cases the very survival of the North African refugees, what we are able to accomplish, both individually and in our industry-wide effort this year, may well be decisive for years to come. The atmosphere of fear and tension to which these people are being subjected every day, may, if it is not alleviated, affect the entire future of people everywhere." Goldberg to Head Jacobs' NoY. Office Fred Goldberg has been appointed head of the New York office of the Arthur P. Jacobs Co., Inc., and coordinator of the firm's European activities, effective April 30. Goldberg most recently has been advertising and publicity manager for I.F.E. Releasing Corp. Prior to that he was vice-president of the Norton & Condon public relations firm, and assistant publicity manager for RKO Pictures. Charles Einfeld Einfeld Will Leave On European Trip For Int'l Promotion Long-range international promotion on six major CinemaScope productions, five of which will be filmed in Europe, and conferences with film industry leaders on the continent and executives of 20th CenturyFox's International Corp. are part of an extensive agenda set by vicepresident Charles E i n feld, who will fly to Paris on Friday. An important phase of company policy to produce, distribute and promote a $100,000,000 line-up of 34 pictures, the trip will set into immediate motion comprehensive advertising, publicity and exploitation plans to pre-sell each ot the attractions months and as long as a year before release, Einfeld said. The executive will meet first in the French capital with Ingrid Bergman and Anatole Litvak, star and director, respectively, of "Anastasia," a Buddy Adler production, to be filmed in Paris, Berlin, Copenhagen and London this summer. While in Paris, Einfeld will further develop plans for the Cole Porter musical, "Can Can" and "Boy on a Dolphin," a Samuel G. Engel production. Will Attend Cannes Festival From Paris, Einfeld will go to Cannes to attend the Film Festival there, where Darryl F. Zanuck's "The Man in the Gray Flannel Suit," is an entry. Meetings with producer Andre Hakim will be held in London to blueprint advance campaigns on "Sea Wyf" and "The Black Wings," two Sumar productions to go into production later this year for 20th CenturyFox release. While abroad, Einfeld also will meet Murray Silverstone, president of 20th Century-Fox's In ternational. FORYO^gl ► Three Channel interlock projection * 16, 17% ft 35 mm tape interlock ► 16 mm interlock projection CUTTING & STORAGE ROOMS MOVIES ^5? THEATRE S THEATRE SERVICE, INC. N y 19 • JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. 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