Motion Picture Daily (Apr-June 1956)

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'Butterfly99 in Brilliant JBatr at the Baronet TN a brilliant premiere which rivalled for glitter and social eclat the "diamond horseshoe" opening night atmosphere of the Metropolitan Opera itself, "Madame Butterfly," I.F.E.'s Technicolor film version of the Puccini masterpiece, made its American bow before a distinguished first-night audience at the Baronet Theater last night. The swank opening was for the benefit of the Hospitalized Veterans Service of the Musicians Emergency Fund and brought out a host of notables from social, theatrical, musical and civic worlds. The film, representing a unique blending of Italo-Japanese film-making talents and techniques, featured leading Italian and Japanese performers enacting the principal parts with Italy's greatest operatic stars singing the immortal roles. Directed by Carmine Gallone, "Madame Butterfly" is a Rizzoli-Toho-Gallone Production and an I.F.E. Release. Shown in the picture at the left, prior to last night's premiere, are, left to right: Spyros P. Skouras, president of 20th Century-Fox; Mrs. Skouras and Seymour Poe, executive vice-president of I.F.E. Among the guests at the premiere were Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres, and Mrs. Goldenson, here shown with Manny Reiner (left), general sales manager of I.F.E. ymour Poe (left), executive vice-president of I.F.E., eets Eugene Picker, vice-president of Loew's Theatres, d Mrs. Picker. lwin Gage (left), vice-president of Walter Reade Theass, and Mrs. Gage were snapped at the Baronet with ank Kassler (right), president of Continental Distribut?, Inc., and Mrs. Kassler. An international note was lent to the premiere by the presence of Italian and Japanese diplomats. From left to right are: Baron De FerrarisSalzano, Consul-General of Italy; Baroness De Ferraris-Salzano; Hon. Jun Tsuchiva, Consul-General of Japan, and Madam Tsuchiya. (Advt.)