Motion Picture Daily (Jul-Sep 1956)

Motion Picture Daily Tuesday, July 24, It PERSONAL MENTION HOWARD DIETZ, Loew's, Inc., vice-president, returned to Hollywood yesterday from Santa Barbara. • Edmund Reek, vice-president of Movietonews, is recovering at his Atlantic Beach, L. I., home following surgery. • L. D. Netter, Jr., general sales manager of Todd-AO Corp., is the father of a son born to Mrs. Netter at Sarah Lawrence Hospital, Bronxville. • Angelo Provinzano, past president and a director of Wisconsin Allied, has been elected president of the Civil Service Commission of Milwaukee. • Sn>NEY Franklin, director, will return to New York from London tomorrow, and will leave here on Friday for the Coast. • Louis E. Glick, director of the American Broadcasting Company's music library, returned to New York from Europe yesterday aboard the "He de France." • Ronald Neame, director, has left Hollywood for Hong Kong. • Adriana Musa, secretary to the director of advertising-publicity for Walter Reade Theatres, will be married in the fall to Al Floersheimer, vice-president of the circuit in charge of catering. • Norman Kapham, M-G-M home office photographer, will return to New York today from Canada. • William L. Snyder, president of Rembrandt Films, has left New York for Europe. • James Mason will arrive in New York on Friday from the Coast. 'Phantom Horse' Opens At Normandie Theatre Ambassador T. Kase, permanent observor for Japan at the U.N. headed the list of notables attending the premiere of "The Phantom Horse" last night at the Normandie Theatre under sponsorship of the Japan Society. The principal address at the showing was given by Jun Tsuchiya, consul-general of Japan. Canadian Industry Spends $3,000,000 On New Construction and Repairs By M. L. SCHWARTZ OTTAWA, July 23— The Canadian Government has revised upward its estimate of the amount the motion picture industry will spend this year on new construction, repairs and modernization. Earlier this year a Government survey estimated that $2,700,000 would be spent. Now the continuing survey puts the figure at $3,000,000. Although this total is still far below the $6,200,000 spent last year, the upward revision is considered encouraging because it reverses a downward trend apparent for such estimates in other industries caused by shortages of material and labor and unfavorable weather. The $3,000,000 total includes an estimated $2,400,000 for new construction, comprising $1,500,000 for construction and $900,000 for machinery and equipment; and $600,000 for repairs and modernization, divided evenly between construction cost and machinery. The earlier estimate had allowed only $2,100,000 for new construction and $600,000 for repairs and modernization. Gallup Buys Theatre for Film 'Proving Ground' PRINCETON, N. J., July 23-Purchase of the Colonial Theatre in neighboring Hopewell, N. J. for use as a proving ground for motion pictures, tv films and advertised products, has been reported by Dr. George H. Gallup, public opinion statistician. Under the Gallup plan, audiences from farm and city areas within 15 miles of the 500-seat theatre will be invited to view films and will provide Gallup with moment-by-moment reactions to the events projected on the screen. The results will be used to provide an advance sample of public attitude toward the pictures. AH invited to the house will be admitted without charge. Due to open this fall after being renovated, the theatre will also serve as a home for Gallup's activation research program which will attempt to determine what kind of advertising campaign will prompt a given group to buy a particular retail product. Merchants Back Drive To Repeal Seattle Tax SEATTLE, July 23-Some 1,000 merchants— owners of businesses near this city's theatres— have petitioned the City Council for repeal of the municipal admission tax. It has produced more than $200,000 annually from the theatres. The petition was filed with the Council by Dwight L. Soracher, executive secretary of the Theatre Owners of Washington. Exhibitors have also renewed their plea for repeal of the tax. House Special Excise Subcommittee Named WASHINGTON, July 23 House Ways and Means Committee chairman Cooper has named a special excise subcommittee. The subcommittee, which will take testimony on the need for excise rate changes, will be headed by Rep. Forand (D., R.I. ), who headed a technical excise change study committee during the past year. Members are representatives Eberharter (D., Pa.), Keogh (D., N. Y.), Karsten (D., Mo.), Herlong (D., Fla.), Jenkins (R., O.), Mason (R., 111.) and Holmes (R., Wash.). Cooper also named a special subcommittee to. study U. S. customs and foreign trade policies. This will be headed by Rep. Boggs (D., La.) and will include as members Rep. King (D., Calif.), Harrison (D., Va.), McCarthy (D., Minn.), Machrowicz (D., Mich.), Reed (R., N. Y.), Byrnes (R., Wise), Sadlak (R., Conn.) and Curtis (R., Mo.). Filmack to Play Host at New Studio Unveiling CHICAGO, July 23-An open house to mark the opening day of their new live action studio will be held Aug. 1 by Filmack Studies, in the Filmack Building, here. Irving Mack, president of the 38year-old New York and Chicago firm, said friends in the advertising, telecasting and film fields have been invited to attend. 'Leaves' in Superscope For LatinAmerican Mart Joseph Tushinsky, president of Superscope, Inc., has closed a deal with Columbia pictures to convert "Autumn Leaves," starring Joan Crawford, into the Superscope 235 anamorphic widescreen process, for the LatinAmerican market. This is the second Columbia picture to be put into Superscope for Latin-American exhibition, "The Harder They Fall" having previously been set for this treatment. "Autumn Leaves," originally filmed in the 1.85 to 1 ratio, will be converted into anamorphic prints with a 2.35 to 1 screen ratio. CBCs Videt Shows Loss Special to THE DAILY OTTAWA, July 23-The Canadi Broadcasting Corporation reports loss of $1,358,621 on operations in t last fiscal year in television and mc money will be needed in the currf fiscal year to maintain the press output of tv programs. Otherwise, t CBC states, its tv programs will substantially reduced. The annual report explains that large increase in commercial revenv for CBC could be foreseen during t current year but a considerable : crease in expenditures is looked f particularly for tv programs. $38,572,512 for Operations CBCs total operating outlay for t networks reached $38,572,512 duri the year compared with $29,103,5 in the preceding year when there w a surplus of $4,267,668 in contrast! this year's deficit of $1,358,621. Ri! enues from tv advertising climbed I $7,403,438 from only $4,157,325 the preceding year but income frt sale of tv sets increased to $17,737,9 for a gain of only $778,026. In addition, the report disclo that $10,600,000 was spent by CI for performances or performers. Indicative of the competition whi theatres face from tv operations the Canadian government-owr CBC, the report shows that 33 stations are now operating and oth are coming into existence so that o* 2,000,000 homes are now in poss sion of a tv set, about 13,000,000 ( nadians are able to view tv progra or 80% of the population, and service is still being expanded. NEW YORK THEATRE i — RADIO CITY MUSIC HALL— Rockefeller Center TYRONE POWER • KIM NOVAK in "THE EDDY DUCHIN STORY" in CinemaScope and Color A Columbia Picture and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE roor ★OFFICES ★ SHIPPING roor PROMOTION ROOM FACILITIES mqvielab THEATRE SERVICE, inc. 619 W. 54th St. • New York IS • JUdson 6-036 ! MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; Raymond Levy, Executive Publisher; James D. Ivers, Managing Editor; R: ard Gertner, News Editor; Floyd E. Stone, Photo Editor; Herbert V. 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