Motion Picture Daily (Oct-Dec 1956)

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MOTION PICTURE DAILY 80, NO. 71 NEW YORK, U. S. A. WEDNESDAY, OCTOBER 10, 1956 TEN CENTS iy Rules REVIEW ill Ask SBA rant Loans >r Mortgages , ITOA Would Inform cy of Theatre Needs By LESTER DESfOFF acre Owners of America and the endent Theatre Owners Associate currently studying the rules iirectives of the Small Business listration and how they could be d for theatres seeking govern1 loans for mortgage purposes, it earned here yesterday. 1 study is taking place because B.A. authorization of loans to ;s "for modernization, equip repair or operation" does not le for lending money for mortourposes. ;e the consideration is completed, and TOA "will seek to educate B.A. as to the needs of the moDicture exhibition industry," it stated. The exhibition leader, esterday disclosed that the study een launched by both theatre (Continued on page 10) I Awards Presented SMPTf Convention From THE DAILY Bureau 'S ANGELES, Oct. 9.-Five Is for outstanding contributions rious phases of motion picture elevision technology were pre1 at tonight's session of the Soci: Motion Pictures and Television leers' 80th semi-annual convent the Ambassador Hotel. Alfred N. Goldsmith, consulting 1 ( Continued on page 6 ) umbia Lists Annual rings of $2,670,000 lumbia Pictures yesterday reportnsolidated earnings forJhe year I June 30, 1956, of $2,670,000. :ompares with $4,949,000 for the snded June 25, 1955, the report arry Cohn, president, disclosed, nings per share of common stock (Continued on page 10) Giant George Stevens Producer-Director Henry Ginsberg Producer George Stevens— Henry Ginsberg— Warner Bros. WHEN a man, an artist, skilled in every phase of the medium in which he works and eloquent, resourceful and artful in its use, fuses all his skill and art in one great work it becomes what is known as a masterpiece. Such an artist is George Stevens and such a masterpiece is the motion picture "Giant." Aptly named not only because giantism is its subject but because it is massive in conception and execution, the production is massive too in its stature as a landmark. For it is not by any means size alone— the picture runs three hours and 18 minutes and covers a huge slice of that American phenomenon known as Texas from the early '20s until today —that plants this production firmly as a landmark in motion picture history. Its sheer excellence as a distillation of all the arts and skills that make the motion picture a story telling medium without peer, will carry the industry several giant steps toward the special goal to which "Gone with the Wind" pointed the way. Its release at this time, almost simultaneously with "War and Peace" and "Ten Commandments," is of enormous interest and significance to the industry. Starting with Edna Ferber's novel, Stevens first chose to subtly change the viewpoint. The novelist told the story through the eyes and from the subjective viewpoint of the spirited and intellectual Eastern girl who marries the Texas rancher to the very much wider perspective made possible by the mobility of the camera. Then he used every device of photography, of color, of acting, of sets, of costume and of props to tell a story with broad, sweeping strokes, with tiny, meticulous detail, with absorbing and mounting interest, with clashing contrast, all laced tightly together with the pace and rhythm of a master film editor. To create all this Stevens had, of course, an army of craftsmen, most prominent of whom, from the standpoint of box office value, are the members of the cast. Elizabeth Taylor whose full potentiality as an actress was not realized until Stevens showed what she could do in "A Place in the Sun," is Leslie Lynnton, the sensitive and high-spirited girl who is swept away by Rock Hudson as Bick Benedict, impetuous owner of a Texas ranch empire. Counterfoil to these two is James Dean, hot-headed, sullen and angry as Jett Rink, who vows to make a million to get even with the Benedicts and, as an oil wildcatter makes many millions, even as they are counted in Texas. Added to the memorable performances these three top personalities give, are a full score of performances in lesser roles, each memorable in detail and of a character to mark the actors and actresses for fame in years to come. Leading these are Mercedes McCambridge in the role of Bick Benedict's spinster and bitter sister who dies trying to break the high mettled horse the bride and groom bring from the East; and Carroll Baker, brand new to the screen and certain to be of box (Continued on page 3) On Oct. 18 Set Top Level Conference on Ad-Pub Report Co. Heads, Sales and Ad Chiefs to Form Program A top level meeting of all company presidents, sales and advertising and publicity chiefs will take place on Oct. 18 at the Motion Picture Association of America to formulate a definite program, based on the recommendations of the Advertising and Publicity Directors Committee, for revitalizing the motion picture box office. This was announced following a meeting of the MPAA board of directors here yesterday. Attending the meeting will be the heads of the MPAA member companies, their foreign and domestic distribution executives, and their foreign and domestic advertising and publicity heads. According to an MPAA representative, the board of directors has decided to get the approval of all companies on the report presented to the (Continued on page 6) Shurlock Here for Meet On PC A Board Expansion The Motion Picture Association of America's sub-committee on industry self-regulation will meet here today with Geoffrey Shurlock, vice-president and director of the Production Code Administration, to discuss the expansion of the PCA appeals board. Shurlock, who arrived here last night from Hollywood, will meet with Kenneth Clark, chairman of the sub( Continued on page 6) Siegel Confirms Talks On Loew's Presidency From THE DAILY Bureau HOLLWOOD, Oct. 9.-Sol C. Siegel, M-G-M producer, confirmed today that there have been talks concerning his taking the presidency of Loew's, Inc., but there has been no final agreement yet. Commenting on reports published ( Continued on page 10)