Motion Picture Daily (Oct-Dec 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NO. 87 MOTION PICTURE DAILY NEW YORK, U. S. A., FRIDAY, NOVEMBER 2, 1956 TEN CENTS Skouras Sees SkourasLqndc"' Announee Approval den Jubilee .i Endorsed MPAA Unit 'Attitude to 6-Point «m Outlined to Group LESTER DINOFF lotion Picture Association of business building coordinanittee yesterday enthusiasjproved a West Coast sugar a "Golden Jubilee" pro|( the industry in 1957 in rchandising and promotion's will be employed to ree box office, it was reported a meeting at the Harvard ijnmittee, which includes rep?s of the company's domesreign sales departments and Vtising and publicity direcaittee of the MPAA, heard om Roger H. Lewis, Paul 'is, Jr., and Robert S. Tapthe West Coast attitude the MPAA's six-point proloniinued on page 2) 'olkenhurg Quits S; Jones in Post an Volkenburg yesterday represident of the television division of the Columbia Broadcasting System. He has been with 'any since 1932. His resigcomes effective on Dec. 31. 5. Jones, now vice-president ivision, will succeed to the :enburg post at the beginie new year. tion of 'Clearance' £ht in FWC Suit m THE DAILY Bureau -'WOOD, Nov. 1-In an unbn, Fox West Coast has filed Court declaratory relief acnst Beacon Theatres, Inc., of the newly constructed Drive-in, near San Bernarirging the defendants are ontinued on page 5) Theatre Aid 20th -Fox Films Sold To NT A in New Deal Announcing the agreement with National Telefilm Associates for the television release of certain 20th Century-Fox pictures, Spyros P. Skouras, president of Fox, emphasized his belief that the arrangement should prove beneficial to motion picture theatres generally. Skouras declared that such benefits would result from the fact that there would be created in the (Continued on page 4) Ernest Sands Appointed m Playdate Head Ernest Sands, New York branch manager for Warner Brothers, has been appointed head of the company's playdate department, succeeding Ernest E. Hinchy, who resigned. Sands, who has been branch manager here for almost two years, will assume his new post within two weeks. No successor has been named. Film Firm Also Becomes Co-Owner of Television Network with 50% Interest Spyros P. Skouras National Telefilm Associates, Inc., yesterday acquired 390 motion pictures for television from 20th Century-Fox, it was announced jointly by Ely Landau, president of NTA, and Spyros P. Skouras, president of 20th-Fox. In a simultaneous transaction, 20thFox became a co-owner of the NTA tv network, a wholly owned subsidiary of NTA, by purchasing a 50 per cent equity interest in the network for an undisclosed sum. NTA will immediately obtain tv distribution rights to 158 feature picures from 20th-Fox's pre1948 library, Landau said. The films will be delivered in two packages of 78 pictures each on an annual basis for an announced license fee of $5,850,000 for each group. The remaining 234 films will be sold in three subsequent packages of 78 during the following three years for approximately the same price for each. Fox will retain all theatrical rights, it was reported. An undetermined number of the (Continued on page 4) Launch Management Survey of Industry The Booz, Allen & Hamilton business management survey of the motion picture industry was launched yesterday when representatives of the organization started meetings at the distribution company home offices, it was reported. The business management survey was recommended by the board of directors of the Motion Picture Association of America in line with streamlining film company operations. The MPAA committee charged witli putting the recommendation into operation is composed of John J. O'Connor of Universal Pictures, Charles Reagan of Loew's, Inc., and A. Schneider of Columbia Pictures. Credits 'Outstanding Product' Shea Circuit's 3rd Quarter Grosses Called Best for Period Since 1953 Special to THE DAILY CLEVELAND, Ohio, Nov. 1-Gerald Shea, president of the Shea Circuit, today told his area circuit managers and some 30 distributor luncheon guests that the third quarter of 1956 has shown the best net results of any third quarter since 1953, due to "the flow of outstanding screen product." Shea also announced the success of a policy of economy within the circuit, which "without cutting service to patrons," resulted in a 10 per cent saving. The circuit is employing "diversified" advertising through the use of a non-industry advertising agency to "develop new media and to allocate present media to meet the needs of individual pictures," Shea said. "I see the necessity to prepare younger people with a young viewpoint in policy levels," he added. "Also, I see the need to develop juvenile stars." Asserting that the "B" house situation has about reached its level, Shea told the meeting that he foresees a drop in "A" houses due to the product shortage. The morning business meeting was devoted to theatre management, and the afternoon sessions to concession operations. Minn. Station Acquires MGM Films; Sells Stock Special to THE DAILY MINNEAPOLIS, Nov. 1. -Station KMGM-TV here acquired a sevenyear lease to over 700 pre-1948 M-G-M pictures and Loew's, Inc., obtained a 25 per cent ownership of tne tv station in a two-way deal, it was announced today by Charles C. Barry, vice-president in charge of Loew's tv division. This is the third VHF tv station in (Continued on page 4) Wagner Urges National Commission on Arts New York City Mayor Robert F. Wagner, Democratic Party candidate for the U.S. Senate, yesterday urged that the Government set up a national commission of the arts which would include artists of national promi(Continued on page 5)